LYRE’S LAUNCHES ITS FIRST NON-ALCOHOLIC DRAM IN SINGAPORE

Highland MaltHLTM

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Highland Malt HLTM SOUR

The world’s most distributed non-alcoholic spirits brand Lyre’s continues to lead the charge in the category with one of its most innovative drink launches of the year, Highland Malt, Singapore’s first non-alcoholic whisky style beverage. The latest addition will be available from 1st June 2022, joining the exquisite range of 16 other award-winning non-alcoholic spirits and five ready-to-drink canned cocktails.

Lyre’s Non-Alcoholic Highland Malt has been impossibly crafted to capture the essence of a blended malt whisky, one of the world’s most revered spirits, with flavours that are distinct and contemporary. Whether it is a highball, shaken in a sour or on the rocks, expect delight in the same delicious experience of your favourite serve, without the hangover in tow. The newly added Highland Malt will provide imbibers additional variety to make their drink a Lyre’s that is tailored to their pallet and to be enjoyed throughout the year no matter the occasion.

Showcasing an inviting light honey hue, Highland Malt leads with a soft earthiness and bouquet, featuring light grain cereal, stone fruit and almond, to round out every sip. The subtle additions of sea spray & lightly charred oak, further add to the complexity. A lovely and rewarding depth in flavour, can be found with a natural influence of seasoned oak, nutty grain, and warm spices. In addition, the welcoming smoke contributes lift to the soft palette.

The Highland Malt has been meticulously created by Lyre’s flavour architect, David Murphy. “While Lyre’s spirits are true to taste, they have their own distinction as a premium non-alcoholic beverage, and therefore understanding the popularity of Whisky, we wanted to deliver the same delicious taste but with a difference. Whether served neat or in mixers, Whisky is a firm favourite for many around the world and understanding this, we’ve worked tirelessly to study the aromas and tastes that whisky fans most enjoy to deliver the Highland Malt.”

“People who enjoy the taste of a great whisky can experience our non-alcoholic version in occasions where it would otherwise be just featuring the alcoholic equivalents – it extends the occasion to more people more often.”

Like the Highland Malt, the Lyre’s range is made from a mix of natural flavours, extracts and distillates derived from fruits, botanicals, spices, seeds and other natural sources, paying homage to the taste of the world’s most time-tested spirits. Each of Lyre’s spirits are made to look, taste, and sashay around the palate, just like the originals that inspired them. The premium products offer a healthier choice with up to 90% fewer calories compared to traditional alcohol spirits and are also 100% vegan, nut-free, and gluten-free.

The Highland Malt (S$59) is now available for purchase through Singapore’s e-commerce platform (https://lyres.asia/). The non-alcoholic dram will also be made available in the later months at select Cold Storage outlets in Singapore.

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