DFS COMMEMORATES MILESTONE 35 YEARS AND EXITS WITH A CHAPTER OF WONDERFUL MEMORIES

 

After a successful 35-year tenure, DFS Group, the world’s leading luxury travel retailer, will exit Singapore Changi Airport in June 2020.

DFS has held the Liquor and Tobacco concession at Singapore Changi Airport since 1980, with the wines and spirits stores being the first of their kind; showcasing DFS’ global travel retail leadership, innovation and unique ability to assemble an unparalleled assortment of rare and exclusive products, activations such as the Changi First Program and industry celebrated event Masters of Wines and Spirits. Stores within DFS, Singapore Changi Airport are an unmissable stop for millions of visitors and residents in Singapore as well as being a location synonymous with the global travel retail industry.

From April to June, DFS Group, Changi Airport will host a series of virtual promotions and exclusive products online on www.iShopChangiWines.com to thank all customers and to mark a chapter of wonderful memories.

 

 

Promotions and Additional Offerings through iShopChangiWines.com

iShopChangiWines.com is Singapore’s first online luxury e-shop platform offering Duty and Goods and Services Tax (GST) absorbed priced premium wines, champagnes and the introduction of spirits, without having to travel.

DFS customers can select from over 200 newly-added products throughout the campaign. The Prestige Collection is also available on iShopChangiWines.com in early May. Customers can expect new products to be added every other week and enjoy up to 50% discount on selected premium brands. All taxes and duties of products on the website will be absorbed by DFS and customers who spend a minimum of S$250* will also receive complimentary delivery.

*Terms and conditions apply.

 

Photo Memory Drive: DFS Group x Singapore Memory Project

DFS Group, Changi Airport has partnered with the Singapore Memory Project, a nation-wide movement that aims to capture and document unforgettable moments and memories related to Singapore, with the aim of connecting contributors with a shared memory.

From now to June 8, DFS Group, Changi Airport invites all visitors to submit a photo in the photo memory drive on iShopChangiWines.com landing page that captures your favorite memory of DFS wines and spirits.* All approved photo submissions will also be shared on the Singapore Memory Project’s website.

*Terms and conditions apply. Winners announced on DFS Changi Airport Facebook Page.

 

Spreading Positivity through Entertainment x Live Stream Series, 35 Years: Chapter of Wonderful Memories

Additionally, DFS Group, Changi Airport will collaborate with local celebrities and influencers previously involved in DFS, Singapore Changi Airport campaigns. The organisations and artistes include Mediacorp Artistes, Desmond Tan and Benjamin Tan, Mediacorp 987 DJ, Sonia Chew, FLY Entertainment Artiste, Irene Ang, FLY Entertainment Artiste and SONY Music Artist, Benjamin Kheng, Warner Music Artist, Nathan Hartono and Left Profile Artiste, Royce Lee who will join a series of live stream videos on their respective Instagram LIVE. Starting from April 16 to May 7, every Thursday at 10pm, viewers can expect a series of lifestyle content videos that brings positivity through a mix of music, comedy and culinary insights. Short form video recaps will be made available thereafter on iShopChangiWines.com landing page.

 

Please refer to Annex B for more details on the live stream videos.

Exclusive promotions will run during the live stream videos, with an opportunity to earn 10 times Changi Reward points when purchasing products for the duration of the live stream. Further discounts and exclusive bottles will also be made available and released at random intervals for viewers to purchase. Customers who purchase during the live stream can also stand a chance to win weekly prizes worth S$400.  More information on the live streams, exclusive products and the opportunity to win can be found on iShopChangiWines.com landing page and DFS Changi Airport Facebook page.

#savefnbsg – DFS Group x #HawkersUnited, Supporting Food Businesses through Partnerships

During this period of uncertainty, DFS Group, Changi Airport brings Singaporeans together to support the local food establishments. DFS Group, Changi Airport has partnered with #HawkersUnited, a virtual community set up for businesses to advertise their stalls and products. Together, they will work with 20 food establishments to offer S$5 #savefnbsg vouchers for customers to redeem. From May 1 to May 7, customers who spend S$250* on iShopChangiWines.com will receive a voucher. The redemption status and list of participating food outlets will be featured on iShopChangiWines.com landing page at a later date. For more information, please refer to Annex A.

*Terms and conditions apply. There are limited redemptions for each outlet.

 

ANNEX A – Prizes and Promotions

No.	Prizes and Promotion	Promotion period
1	Promotions and Additional Offerings through iShopChangiWines.com A.     DFS customers can select from over 200 newly-added products throughout the campaign. Customers can expect new products to be added every other week, from the best premium brands, wines, champagnes and the introduction of spirits now. The Prestige Collection will also available on iShopChangiWines.com in early May. B.     Customers can enjoy up to 50% discount on selected wines, spirits and premium brands. Customers who spend a minimum of S$250* will also receive complimentary delivery.   *While stocks last. Terms and conditions apply.	April 10 – May 31
2	Photo Memory Drive: DFS Group x Singapore Memory Project DFS Group, Changi Airport invites all visitors to submit a photo in the photo memory drive on iShopChangiWines.com landing page that captures their favourite DFS memory. Three winners will be selected and announced, in early June, on DFS Changi Airport Facebook page. Each winner will receive a bottle of Spirit from DFS. All approved photo submissions will also be shared on the Singapore Memory Project’s website. More details can be found on this link.	April 10 – June 8
3	Spreading Positivity through Entertainment x Live Stream Series, 35 Years: Chapter of Wonderful Memories   The live stream videos will be hosted on the artistes and media’s respective Instagram LIVE and customers can look forward to an exciting range of promotions on iShopChangiWines.com during the videos. A.     Flash deals such as (i)        Exclusive limited edition bottles available for purchase during live stream (ii)      Further discounted bottles (iii)    10x Changi Rewards points for purchases made during stipulated duration of live stream B.     Lucky winners to win a 5g gold bar weekly Customers who make a purchase on iShopChangiWines.com during the announced time period of the live stream video will stand a chance to win a 99.9 pure gold bar (5grams) worth $400, every week.	April 16 – May 7 (Every Thursday, 10pm)
4	#savefnbsg – DFS Group x #HawkersUnited, Supporting Food Businesses through Partnerships Create memories with DFS Group, Changi Airport and Hawkers United – Dabao 2020, a ground up initiative founded and managed by Melvin Chew, a second generation owner and hawker at Chinatown Complex. #HawkersUnited is a virtual community for all hawkers, some F&B outlets and essential services which started on 3 April 2020. It now sees over 200,000 members who have since joined to support local street food.   To support this movement, DFS Group, Changi Airport will dedicate a total of S$10,000 by working with 20 food establishments to offer S$5 #savefnbsg vouchers for customers to redeem. From May 1 to May 7, customers who spend S$250* on iShopChangiWines.com will receive a voucher. The redemption status and list of participating food outlets will be featured on iShopChangiWines.com landing page at a later date.   *Terms and conditions apply. There are limited redemptions for each outlet.	May 1 – May 7

 

 

ANNEX B – Instagram Live Stream Video Schedule

The live stream videos will take place every Thursday, starting from April 16 to May 7, at 10pm. The videos will be hosted on the artiste and media’s respective Instagram LIVE.

The organisations and artistes include:

·         Mediacorp Artistes, Desmond Tan and Benjamin Tan,

·         Mediacorp 987 DJ, Sonia Chew,

·         FLY Entertainment Artiste, Irene Ang,

·         FLY Entertainment Artiste and SONY Music Artist, Benjamin Kheng,

·         Warner Music Artist, Nathan Hartono, and

·         Left Profile Artiste, Royce Lee

No.	Artiste and Instagram Handle	Date
1	·         Royce Lee (@theroycelee) ·         Benjamin Tan (@bentanzx)	April 16
2	·         Sonia Chew (@soniachewv) ·         8DAYS Magazine (@8dayssg)	April 23
3	·         Benjamin Kheng (@benjaminkheng) ·         Nathan Hartono (@nathanhartono)	April 30
4	·         Desmond Tan (@thedesmondtan) ·         Irene Ang (@flyirene)	May 7