The Macallan has stretched its horizons yet again with the official launch of The Macallan Online Boutique today in Singapore. This comes on the back of the momentous opening of The Macallan Boutique @ 1855 a year ago to bridge offline-to-online and deliver a holistic brand experience for consumers. With an innovative forward-thinking vision at the heart of the brand, a key priority within The Macallan Singapore involves integrating digital platforms, such as e-commerce, to complement the in-store experience and enhance the brand’s direct touchpoints with consumers. At the same time, the online boutique will strengthen the brand’s position as a leading luxury spirit as it offers consumers convenience and assurance of authenticity, all in one single platform. “Consumers in the region are increasingly digital-savvy and attracted by the ease of the online shopping experience. The e-commerce market in Singapore is tipped for accelerated growth and is forecasted to contribute 10.3% of total retail sales by 2022.
Given the favorable business environment and the opportunity at hand, it came as a natural fit for us to pilot the online boutique here” said Justin Wang, Regional Commercial Director, Edrington Singapore. “We’re thrilled about the prospect this brings to The Macallan as we will be better placed to understand what our consumers seek by leveraging insights from their online behaviours and consumption trends. We aspire to deliver greater value and experiences, and through the process gain more knowledge which will be invaluable when we eventually launch in other markets.”
The launch of the online boutique also marks an industry milestone for Edrington as the first spirits company in Singapore to own and directly manage an e-commerce platform in the region.
Offerings on The Macallan Online Boutique Consumers can now purchase The Macallan’s core range of whiskies that includes The Macallan Sherry Oak 12 Years Old, The Macallan Double Cask 12 Years Old, Triple Cask Matured 12 Years and 15 Years Old as well as The Macallan Rare Cask. Available on the online boutique, consumers can complete their whisky experience in the comfort of their home with official merchandise ranging from Chevron Tumblers, Lalique glasses to ice ball makers.
The Macallan Singapore Online Boutique ships exclusively to residents living in Singapore, with orders fulfilled locally so consumers can enjoy the benefits of a shorter shipping duration and complimentary shipping on orders above SGD$100. An exploration of Whisky and The Macallan Consumers who are new to whisky or The Macallan may explore the brand’s rich history and its extensive range of single malt whisky to discover which best suit their taste profile. To complete the journey of discovery, consumers can simply make a booking through The Macallan Singapore website for a tasting flight experience at The Macallan Boutique @ 1855. –
Homepage The Macallan Singapore
Inside The Macallan Uncover the rich history of The Macallan
Explore the extensive range of exquisite whiskies
Journey through The Macallan’s distillery
Glimpse into the future of The Macallan
Browse and purchase your preferred whisky at The Macallan Online
Boutique Book a tasting flight at The Macallan Boutique @ 1855