With over four decades of experience in the most holistic hair care experience and being voted as Singapore’s Most Effective Hair Care Centre by Ipsos, the award-winning BEIJING 101, announced today the launch of its new brand identity and re-designed logo.
With their repertoire of experiences and international accolades, the brand has evolved to keep up with the current trends to unveil a brand-new look to reach out to more including the younger generation, to share their knowledge and joy ineffective hair care while staying true to their core values.
The brand wants to focus on giving the logo a new face with a modern and contemporary feel, reinvigorating the brand’s image and their new message on youth and vitality.
The new BEIJING 101’s logo combines state-of-the-art typeface with a colour code of green to display the spirit of wellness. The new logo is the clearest designation of the brand’s leading position in offering its ever-effective treatments and products focusing on the 101 needs of the hair and scalp.
The fresh new look unveiled at the new outlet in Funan Mall.
New Funan Outlet With Refurbished Interiors
Packed with smart details and plush settings, the new Funan Outlet presents an enviable interior that has been crafted not just to make an impression, but to also be efficient and practical. Refraining from incorporating any overbearing design elements, the design focuses on earth tones, rectilinear designs and a detailed lighting plan to bring out the understated atmosphere of true elegance for a calming and soothing environment for all to enjoy.
BEIJING 101 @ Funan is the first outlet to be furnished with the new brand look and feel. All the other outlets would be gradually replaced with the new corporate identity and interior in time to come.
BEIJING 101’s Award Winning Treatments
BEIJING 101’s professional hair specialists, together with certified TCM physicians, work together and craft out customized treatments according to one’s scalp health condition. With the fusion of east meets west combined with the best technology at hand, the brand spares no effort to restore confidence to one, revealing only healthy, shiny hair at its tip-top condition.
According to the Traditional Chinese Medicine Theory, insufficient blood supply and a lack of “vital energy” can cause hair loss. The effectiveness of BEIJING 101 hair solutions lies in the efficacies and formulation of Chinese herbs for optimum results in strengthening the scalp’s natural ability to grow healthier and stronger hair, and most importantly it treats the roots of the problems.
Some of the main ingredients used in BEIJING 101’s treatment include:
– Stimulates Hair Follicles – Nourishes Scalp
He Shou Wu:
– Prevents Premature Grey Hair – Strengthens liver and kidney
(Liver and Kidney are the key major factors for hair
growth and hair colour)
– Improves blood circulation
– Helps in the regeneration of hair growth
The “Must Try” 101 Signature Meridian Scalp Treatment (120 Minutes, worth S$464)
The 101 Signature Meridian Scalp Treatment works deep to cleanse the scalp and unclog the follicles of impurities and removes toxins while addressing the multiple causes of hair loss. Combined with acupressure-point scalp massage, it promotes healthy hair growth and regeneration by removing blood stasis and dilating the blood capillaries of the scalp. The massage also promotes better blood circulation, nourishes the scalp, and activates pilimetrocytes and enhances the activity of melanin cells, resulting in healthier and shiny hair.
Be treated to a custom brew of herbal flower tea with Goji Berries while completing a full hair analysis to understand the condition of the scalp followed by a customized treatment solution suited for the problem. A scalp detoxification mask treatment is then applied to unclog the pores of any impurities and deep cleansing after that. Scalp strengthening ampoules follow with a relaxing sea salt neck wrap are applied to soothe the senses and prep for the relaxing head and scalp massage. A stimulating yet soothing 15-minute head massage is done to work the hair-loving ingredients into the follicles. To encourage better blood circulation and improve the regeneration of hair growth, the latest Alpha Hair Beam light therapy is used to increase hair density and encourage vital absorption of nutrients into the roots.
BEIJING 101 Ambassador – Shaun Chen, Mediacorp Artiste
To keep up with a turbo-charged schedule, Shaun Chen knows the importance of portraying an immaculate image of himself to the public at all times. Being very active in sports in hot tropical countries like Singapore and Malaysia, he is most concerned about his sensitive and oily scalp. As the BEIJING 101 ambassador, Shaun can now enjoy all his outdoor sports without worries. He is looked after well by BEIJING 101 for all his hair and scalp issues. “I could see visible results and improvements in my oily scalp and clogged pores in just one session!” – Shaun Chen, Mediacorp Artiste
He added, “I cannot have enough rest and sleep due to my work commitments. Each time I go for my hair treatment, I know I am in good hands. The hair consultant would massage the meridian points on my head which never fail to have a relieving and soothing effect on me.”
Regardless of how busy he is, he will always find time to visit BEIJING 101 for his hair treatments. After a few sessions, he is more than happy to find his hair healthier than ever.
For more information on BEIJING 101, please visit http://www.beijing101hair.com or call 65588-101
BEIJING 101 HAIR CARE CENTRES
Bedok Mall #B1-55, 311 New Upper Changi Road
Causeway Point #05-02A, (near Woodlands MRT)
Century Square #04-03, 2 Tampines Central 5
Funan Mall #B1-18, 107 North Bridge Road
Nex #04-08, 23 Serangoon Central
Northpoint City #03-27, 930 Yishun Ave 2
JCube #B1-05, 2 Jurong East Central 1