To cast the spotlight on Singapore’s buzzing fashion scene, Ascott Orchard Singapore (Ascott Orchard) is launching its first ever Fashion Experience Programme this October. Inspired by the Singapore Tourism Board’s (STB) Passion Made Possible brand, the six-month long Fashion Experience will introduce local designers and makers to Ascott Orchard’s international guests through a series of exclusive workshops and a fashion insiders’ tour from October. Upon their arrival, guests will be greeted with beautiful displays showcasing creations by local designers and makers in the lobby of Ascott Orchard.
“Ascott is a Singapore brand that has grown to become one of the leading international serviced residence operators with presence in over 160 cities and 30 countries. By launching the Fashion Experience programme at our premier serviced residence Ascott Orchard Singapore, we are setting the stage for our local makers and designers to showcase their talents to our international guests. Through a carefully curated tour and a series of workshops, guests will get exclusive insights to the Singapore fashion scene from founders, designers and makers of local brands. This is Singapore’s time to shine,” said Mr Ervin Yeo, Ascott’s Regional General Manager for Singapore, Malaysia and Indonesia.
Ms Ong Huey Hong, Director of Hotels and Sector Manpower, STB, said: “In line with our Passion Made Possible brand, the Fashion Experience Programme at Ascott puts the spotlight on the local design industry, offering hotel guests the chance to discover home-grown designers and realise their own passions through the workshops and tours. We hope that more hotels will be inspired to partner local businesses to organise such events and programmes and give their guests a differentiated experience.”
Local Designers and Makers’ Workshops
Through Ascott Orchard’s inaugural Fashion Experience, guests will be able discover the collections by an inspiring line-up of local fashion designers and makers right at the serviced residence’s lobby. Beyond Ascott Orchard’s premises, guests of the property will be able to take part in exclusive workshops where they will get behind-the-scenes insights into the designers’ crafts, participate in the creative process of making the products and appreciate the story behind each brand. At the end of the workshops, guests will be able to take home their personalised creations as souvenirs.
(photo credit https://www.ginleestudio.com/)
(Phto credit https://lingwu.sg/)
(photo credit https://www.liz-b.com/collections/new )
Local makers and designers in the programme include GINLEE Studio, an independent fashion house that focuses on flattering silhouettes that gives women comfort and uncompromised style; Eden + Elie, a jewellery brand that infuses modern design and Peranakan bead weaving; Liz B, a jeweller that uses gemstones and crystals, experimenting with lines, forms and textures for each design; LINGWU, whose versatile and timeless bags are designed for the independent women on the go; RE:ERTH, a mindful skincare label, proudly designed in Singapore and thoughtfully made in Japan that is suitable for all climates and all skin types; BloomBack which will be hosting a Preserved Flower Arrangement workshop; Hush Candle, which uses soy wax to make beautiful candles; and Maketh Project which offers leather crafting workshops.
Fashion Insiders’ Tour
Another component of the Fashion Experience is the Fashion Insiders’ Tour. In partnership with Singapore’s style icon and tastemaker, Tracy Phillips, the tour delves into the local fashion scene, with opportunities to get up close and personal with well-known creatives. With visits to the studios and ateliers of local fashion brands, participants can also get first-hand anecdotes about the designers’ inspirations and journey of creativity.
The free and easy walkabout tour includes a visit to Ong Shunmugam Atelier, where guests will be able to tour the workshop and get a chance to go through their refined collection of traditional Asian textiles from the region, and Bynd Artisan, stationery makers that celebrate the joy of traditional bookmaking and leather craftsmanship. Guests will also get to meet founder and social media personality, Ms Velda Tan, as she shares her inspiration for Our Second Nature and how it differs from Collate, her other label.
The Fashion Insiders’ Tour will also involve Design Orchard slated to open in early 2019, a showcase of local design talent and brands by Singapore Tourism Board, Enterprise Singapore and JTC. Design Orchard is an initiative to profile and grow Singapore’s design talents. Design Orchard will feature at least 60 homegrown brands across different product categories such as fashion, souvenirs and small home furnishings.
Luxurious Living along Orchard Road
Conveniently located in the heart of Singapore’s world-renowned shopping belt, Ascott Orchard offers guests a fashionable address to retreat to after a long day. One of Ascott’s six operating serviced residences in Singapore, Ascott Orchard has a strong focus on luxury fashion, with its lobby and residents’ lounge tastefully adorned with decorative displays showcasing Louis Vuitton and Chanel items. Where luxurious living meets fashion, Ascott Orchard is the first serviced residence in Singapore that offers Fendi Casa-furnished penthouse suites. Its spacious penthouse suites are decked out with carefully selected furniture and accessories from Fendi Casa, elegant table and glassware by Christophe and the kitchens are equipped with the De Dietrich brand of kitchen appliances.
The award-winning Ascott Orchard Singapore is Ascott’s newest property in the city. Ascott, which was recently crowned the ‘Leading Serviced Apartment Brand’ in Singapore and Asia at the World Travel Awards, also operates other serviced residences including Ascott Raffles Place Singapore, Citadines Fusionopolis Singapore, Citadines Mount Sophia Singapore, Somerset Bencoolen Singapore and Somerset Liang Court Singapore. Citadines Balestier Singapore, Citadines Rochor Singapore, and lyf Funan Singapore are slated for opening in 2019. Meanwhile, Citadines Raffles Place Singapore, lyf Farrer Park Singapore and lyf one-north Singapore are expected to open in 2021.
For more information about Ascott Orchard Singapore, please visit https://www.the-ascott.com/en/singapore/singapore/ascott-orchard-singapore/index.html
For more information about Fashion Experience at Ascott Orchard Singapore, please visit: https://www.the-ascott.com/offers/exclusive-local-fashion-experience-at-ascott-orchard-singapore.html
ANNEX: LOCAL MAKERS
|Eden + Elie
Jewellery Making Workshop
Stephanie Choo is the maker and creator of Eden + Elie, a handmade jewellery inspired by meaningful stories of Singapore’s culture and heritage.
Eden + Elie will be displayed in a fashion showcase at the Ascott Orchard Singapore’s lobby, it will also host a jewellery making workshop.
GINLEE Studio is an independent fashion house established in 2011 in Israel by Singaporean designer Gin Lee.
GINLEE Studio’s creative platform is built on values of being true to yourself, being confident in who you are, and being the best you can be. Its relaxed flattering silhouettes and considered designs give today’s woman the comfort and uncompromised style, which they can work and certainly dance in.
Selected GINLEE Studio ready-to-wear and sample pieces will be displayed in a fashion showcase at the Ascott Orchard Singapore’s lobby.
Leather Crafting Workshop
Fewer and better is their philosophy, LINGWU is a brand that reflects a slower pace and process, where things are made with care and detail. The design of the bags is a quest for function and freedom, structure and play. Which is supremely versatile in a timeless glamorous way.
LINGWU bags will be displayed in a fashion showcase at the Ascott Orchard Singapore’s lobby, and it will host a leather-crafting workshop.
| Liz B
Jewellery Making Workshop
Li Ying, the Singapore-based designer is the owner and designer for Liz B who handcrafts her accessories line in Singapore. She works with gemstones and crystals, experimenting it with lines, forms and textures for each design.
Liz B will be displayed in a fashion showcase at the Ascott Orchard Singapore’s lobby, and it will host a jewellery making workshop.
Preserved Flower Arrangement Workshop
Hazel Kweh is the founder of BloomBack, a socially conscious floral and lifestyle brand that offers an inspiring range of meaningful gifts. Every product and service supports the training and hiring of people with special needs in Singapore.
Bloomback will be hosting a workshop on the arrangement of preserved flowers.
| Hush Candle
Dried Pressed Flower Candle Workshop
What started off as a passion for candles and home fragrances led to two friends, Nicole and Chelsea, starting Hush Candle. Their products are kept minimal and fuss-free in order to pass on the cost savings to consumers.
Hush Candle will be hosting a workshop on making dried-pressed flower candles.
| Maketh Project
Leather Making Workshop
This passionate company is fronted by Adlina and Netty, a duo of enthusiastic leather crafters. They hope to bring their love and zest for leather crafting through their mentorship and crafting sessions.
Maketh Project aims to create a vibrant and connected crafting community filled with fun, creativity and pride within Singapore.
Maketh Project will host a leather crafting workshop.
RE:ERTH (abbreviation of “Re-encountering Earth”) is a mindful skincare label, proudly designed in Singapore, and thoughtfully made in Japan.
Lauded by beauty editors and modern sophisticates alike for simply “getting it”, RE:ERTH’s minimalist and high efficacious skincare collection consists of sensorial, lightweight and fast-absorbing formulas powered by nature. Suitable for all climates and all skin types, for maximum results and pleasure of use, with minimum effort and time. The result is termed mochi skin, or “rice-cake skin”, describing a pure, smooth, firm and bright complexion.
RE:ERTH will host an introductory session.
ANNEX: CURATED TOUR
Singapore style icon and tastemaker, Tracy Phillips, has created the ultimate fashion insiders’ tour of Singapore. Stop at ateliers and studios of Singapore’s brands tourists don’t know about and learn about a side of Singapore’s fashion scene not commonly seen.
Design Orchard puts the spotlight on Singapore’s designers by nurturing and profiling them, allowing them to grow and expand internationally. The multi-agency project, spearheaded by Enterprise Singapore, JTC Corporation and Singapore Tourism Board, provides locals and tourists with access to authentic Singapore brands and products while dedicating spaces for local designers to build their capabilities. Design Orchard will house a retail showcase on the first level as well as incubator and events space on the upper floors. A variety of local brands across categories such as fashion, lifestyle products and souvenirs will retail at Design Orchard.
For more information on Design Orchard: https://www.designorchard.sg/
Take a stroll through Holland Village, which is one of Singapore’s most fashionable districts with a laid-back charm. Visit brands like Our Second Nature, Bynd Artisan, Ong Shunmugam Atelier, and Ling Wu Atelier.