HUGO BOSS has released their third eyewear campaign with British born film star, Henry Cavill. The suave Superman actor is yet again partnering with BOSS Eyewear, this time to launch the most recent Spring Summer 2019 collection.

The bright, blue sky-themed campaign, brainchild of Photographer and Art Director Paul Wetherell, emits the intangible feel of drive, vision and fresh concentration. The visual imagery mirrors Henry Cavill’s determination for focus and his need for self-empowerment. The overall ethos of the campaign conveys a clear and concise message: the significance of sharpening the focus on what’s important.

Cavill wears a variety of this season’s classic optical designs as well as the new sunglasses. These include the modern and functional sunglasses and optical frames (BOSS 1049), offered with a rectangular front and equipped with transparent Optyl temples. Alongside these lie bold and sophisticated style acetate sunglasses (BOSS 1058/S), featuring contemporary shapes with distinctive elements, such as metal rivets and subtle engravings.

Cavill’s effortlessly cool demeanor makes him the perfect fit for the latest BOSS fresh and sleek frames. Henry Cavill is not only internationally recognized as a film star, he has recently also been awarded for his style, having won GQ’s Man of the Year Award in 2018, amongst many other awards. Best known for movies such as Batman vs Superman: Dawn Of Justice and Mission Impossible: The Fall Out, Henry Cavill is now starring as lead role in Netflix’s The Witcher, due to be released later this fall.

The third campaign featuring the world-renowned actor will be launched globally on March 13 2019.



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