On the occasion of the FENDI Men’s Fall/Winter 2018-19 Fashion Show, Silvia Venturini Fendi has chosen to collaborate with Scottish artist @hey_reilly on digital remix artworks and graphics featured throughout the collection. @hey_reilly is the third guest artist to work with the FENDI Men’s Collection, after painter Sue Tilley in 2017 and illustrator and sculptor John Booth in 2016.
@hey_reilly is a graduate of London’s Royal College of Art who lives and works in the seaside town of Hastings on England’s southeast coast. Discovered by Silvia Venturini Fendi via the social media platform, Reilly’s keen eye for re-appropriating fashion iconography with pop cultural phenomena has led to the account’s cult following and increasing industry acclaim, with his imaginary logo mash-ups like FILA x FENDI gaining serious momentum as fashion world ‘fake news’.
Approaching the FENDI Men’s Fall/Winter 2018-19 Collection with that subversive humour in mind, @hey_reilly has remixed the house FF logo and the season’s fabrics: an eclectic digital photo collage featuring Prince of Wales and herringbone wools, swatches of AstroTurf, celestial night skies, hammers, cartoon bananas, and even a racehorse’s behind. The collage is translated into a myriad of fabrications and styles across ready-to-wear and accessories, from reversible nylon and cashmere faux-fur jackets to drawstring moonboots, silk satin shirts, coated canvas luggage, printed leather zip pouches, and an elasticated umbrella hat.
Furthermore, @hey_reilly has contributed a series of optimistic additions to the FENDI Men’s vocabulary, including FFABULOUS, FFANCY, FFAMILY, FFAITHFUL and FFREEDOM. They each appear as absurdist photo print tees and embroidered knitwear, with accompanying visuals composed from a surreal assortment of animals, foodstuffs, home décor and hardware supplies including upside-down elephants and floating strawberries, fried eggs, screwdrivers, snails, dice and Swiss cheese.