The Glenlivet has announced the official launch of the Founder’s Reserve in Singapore. The Glenlivet Founder’s Reserve is a new, permanent benchmark expression in the brand’s extensive portfolio of single malt scotch whiskys – and the ultimate tribute to founder George Smith’s original vision to craft the most definitive, smooth single malt Scotch whisky.
The Glenlivet’s Founder’s Reserve is a perfectly-balanced and fruity house style that is skillfully complemented with notes of creaminess and sweetness from the addition of First Fill American oak casks. Using these unique casks helps provide a silky texture that mingles pleasurably with the subtle flavours and complex fruity tones already present in this one-of-a-kind single malt.
This is a single malt Scotch whisky of exceptional standard; the very quality for which George Smith’s The Glenlivet was widely admired and appreciated for in 1824. An exceptionally well balanced and smooth single malt, the Glenlivet Founder’s Reserve is infused with delicate aromas of citrus fruit, a sweet palate, with notes of oranges and pears and hints of toffee apples and candy. The long, creamy, smooth finish makes this a deliciously satisfying dram.
A celebration of George Smith’s vision, The Glenlivet Founder’s Reserve was created using the time-honoured distillation methods that were introduced almost 200 years ago. The Glenlivet Founder’s Reserve is as smooth and fruity as the whisky that first ran from the original copper pot stills in 1824. In the early 1800s, whiskys were typically produced without age statements, and distillers like George Smith created blends from a variety of aged casks. The Glenlivet Founder’s Reserve replicates this freedom of choice. This contemporary expression is presented in the signature, clear Glenlivet glass bottle that showcases the pale gold whisky inside. The bottle is encased in a Georgian blue carton features George Smith’s signature in honour of his original style of whisky.
The new Glenlivet icon, featuring the Packhorse Bridge that was built over the River Livet, appears on both the bottle cartouche and on the lid of the carton, demonstrating the brand’s rich provenance as “the single malt that started it all”. “Founder’s Reserve is the ultimate tribute to George Smith, while also remaining true to the quality that Scotch lovers expect from The Glenlivet,” said Ian Logan, Brand Ambassador of The Glenlivet Founder’s Reserve. “We are very proud to introduce this new expression and celebrate the man who pioneered our vision as being a brand that is the original standard setter in the single malt category and beyond.”
THE GLENLIVET FOUNDER’S BAR
To mark the launch of The Glenlivet Founder ‘s Reserve, a pop-up bar will be open to the public from 7 December to 16 December 2017, taking patrons on a highly interactive and sensorial experience- to share and introduce the distinct taste of Founder’s Reserve to discerning drinkers through various installations at the event. Located in the heart of Clarke Quay, the pop-up features a bar for intimate tasting sessions, allowing patrons to enjoy the refreshing taste of a 1824 Highball, a classic whisky based cocktail created that is made with 50 ml of The Glenlivet
Founder’s Reserve, filled to the brim with equal parts of Sprite and soda water. The 1824
Highball is an easy, refreshing drink perfect for new whisky drinkers. Alternatively, The Glenlivet Founder’s Reserve can also be enjoyed the traditional way- neat, with either a splash of water or an ice cube added to taste.
The pop-up will also play host to a Founder’s Corner, where a curated list of local business owners and entrepreneurs will be invited to share their experiences and their journeys they have taken to becoming a Founder in their own fields and line of work.
For added interactivity, a live feed will be hosted for the duration of the pop-up, showcasing a display that initially appears to be a poster, but is in fact a two-way video screen that featuring local actor Shane Mardjuki. Shane is a Founder’s Reserve ambassador and will be present at the event, to interact with patrons and passers-by, through a “Find the Founder” activity, engaging with the public and encouraging them to take up fun, spontaneous challenges to win Founder’s Reserve branded prizes. Shane will also weave bite-sized pieces of information about the Founder’s Reserve and the history of The Glenlivet- including ways to enjoy whisky and encourage patrons to sample the smooth, definitive taste of The Glenlivet Founder’s Reserve.
THE GLENLIVET FOUNDER’S JOURNEY
To further introduce The Glenlivet Founder’s Reserve to a wider audience, the Glenlivet Founder’s Reserve will also be available at 17 participating bars and clubs as part of the Founder’s Journey campaign in Clarke Quay from 10 November to 16 December 2017, from
1824 hours to 2200 hours. The Founder’s Journey will serve as another touchpoint for whisky aficionados as well as the after-work drinks crowd to taste The Glenlivet Founder’s Reserve. Patrons will get to enjoy a one-for-one promotion on the signature 1824 Highball and a bottle of The Glenlivet Founder’s Reserve via an online redemption by interacting with a George Smith persona on Facebook Messenger via The Glenlivet SG Facebook Page. Participating outlets include The Pump Room, Harry’s and LeNoir, amongst others.
LIMITED EDITION lHE GLENLIVET FOUNDER’S RESERVE COLLECTOR BOTTLES
Additionally, a selection of personalized signed bottles of The Glenlivet Founder’s Reserve will be displayed for those lucky few who participated in a special #FoundersSG online contest, which allowed fans to win a personalized The Glenlivet Founder’s Reserve collector bottle with their own name signed on the label in true George Smith style.
The Glenlivet Founder’s Reserve, launched in October 2017, is currently available at notable bars and restaurants in Singapore.