The world No. 1 secures herself a Porsche 911 Carrera GTS before the start of the WTA Finals
Simona Halep, winner of the “Porsche Race to Singapore”, and her Porsche 911 Carrera GTS. Pictured with Micky Lawler (WTA/r.) and Oliver Eidam (Porsche AG)
One winner has already been decided even before play starts at the WTA Finals in Singapore: Simona Halep. The 26-year old Romanian has topped the “Porsche Race to Singapore”, the official qualification for the super tournament where the season’s eight most successful players will be competing. She has received a Porsche 911 Carrera GTS as the prize for the winner. The WTA Finals will be staged in the Singapore Sports Hub from 22 to 29 October.
“It’s been an unbelievable season for me this year and being crowned winner of the Race to Singapore is a very proud moment,” said Halep holding the key for the carmine red 450 bhp sports car. 2017 has been her best ever season – she won the tournament in Madrid and, in addition to reaching the final of the French Open, she was also the runner-up in Rome, Cincinnati and Beijing. The first Romanian to head the WTA rankings, she has been the world No. 1 since October 9 and is now also looking to go a long way at the WTA Finals. “I hope I can take the good form that has put at the top of the Leaderboard into the upcoming WTA Finals and play my best tennis at the event.”
As a part of its global partnership with the Women’s Tennis Association (WTA), Porsche became the new title partner of the “Porsche Race to Singapore” and the exclusive automotive partner of the WTA in April 2017. The car maker thus intensified its good long-standing cooperation with the body governing women’s tennis. For Porsche – the sponsor and organiser of the Porsche Tennis Grand Prix, which has been regularly voted by the players as their favourite tournament, since 1978 and 2002 respectively – it is another step towards internationalisation and expanding its successful engagement in women’s tennis.
“For us, it’s important to be visible worldwide in women’s tennis throughout the year, something we succeed in doing with the ‘Porsche Race to Singapore’,” says Detlev von Platen, member of the Executive Board responsible for Sales and Marketing at Porsche AG. “The title partnership is the ideal complement to our national activities. Alongside our support for Porsche Team Germany in the Fed Cup and the sponsorship of highly-promising youngsters within the Porsche Talent Team Germany setup, they also include the Porsche Tennis Grand Prix. Over and above this, the “Porsche Race to Singapore” is a new mark of the bond between the brand and the WTA.”
About the “Porsche Race to Singapore”
The “Porsche Race to Singapore” is the official qualification ranking for the WTA Finals. The eight most successful singles players and doubles pairings earn the right to compete at the year-end tournament that has been held in Singapore since 2014. The 16 best results for every player at the year’s 57 tournaments (53 WTA events plus four Grand Slams) played in 31 countries count towards the “Porsche Race to Singapore”. The player heading it at the end of the season with the most points not only secures a starting berth at the WTA finals, she is also rewarded with a sports car from the title sponsor.
WTA Finals Singapore
In Singapore, Porsche has been the Official Automotive Partner of the BNP Paribas WTA Finals Singapore since 2015. This year, together with its dealer Stuttgart Auto, Porsche is providing a fleet of 40 Macans which serve to chauffeur the top eight women’s singles players and doubles teams, as well as game officials, during the course of the tournament. The fleet of 40 cars was officially handed over to WTA for use at this year’s tournament at the Marina Bay Sands Expo and Convention Centre on 16 October.
“For Porsche this is the third consecutive year that the company is sponsoring the WTA Finals in Singapore. We are particularly proud of this partnership as over the years, the WTA Finals has become one of the most important sporting events on the global women’s tennis calendar. Through this partnership, Porsche receives greater visibility and value for its brand, while the WTA continues to grow as a world-class international sporting event, in terms of prominence, size and stature,” says Francis Lee, Managing Director of Stuttgart Auto.
At the WTA Car Handover Ceremony (from left to right): Jason Lim- General Manager of Stuttgart Auto; Sarah Clements – Vice President – Tennis (Asia), Lagardère Sports; Melissa Pine – Vice-President of WTA Asia-Pacific and Tournament Director of the WTA Finals, and Henrik Dreier – General Manager – Singapore, Porsche Asia Pacific.
40: Love Activation at Marina Bay Sands Expo and Convention Centre
In the run up to this year’s tournament, Porsche created a one-of-a-kind WTA Finals activation at Marina Bay Sands Expo and Convention Centre, to drive awareness and interest in the event. The activation was designed to highlight the strength of the relationship, and the shared values of both organisations – precision, quality and excellence.
WTA Finals Racquet Club
This year, Porsche is once again offering women’s tennis fans the opportunity to rub shoulders with past and present players through its official hospitality programme, The Racquet Club. The programme represents a truly unique experience where fans can mingle with the athletes themselves, rather than just watch them from a distance. Included in The Racquet Club, Porsche will be showcasing the Porsche Macan in special WTA livery to help stimulate conversations, while driving visibility and brand awareness.
In addition to the Porsche Macan in special WTA livery at The Racquet Club, a Porsche 911 Targa GTS will be on display on centre court to further reinforce the long-standing relationship between the WTA Finals and Porsche in Singapore.
Dr. Henrik Dreier, General Manager – Singapore, Porsche Asia Pacific comments, “The WTA Finals Singapore provides an excellent platform for us to interact with highly engaged, younger audiences. We are proud that our partnership with the WTA Finals, which is based on the shared common values of excellence and performance, brings fans of both tennis and women’s tennis closer to the very best in the sport.”