Eurokars Group launched the All-New Mazda CX-5 through a captivating event held at the Ritz Carlton, Millenia Singapore Hotel. This eagerly-anticipated launch caps another milestone for Eurokars Group as it comes full circle from its launch of the first Mazda CX-5 model in 2012, after it took over the distributorship of Mazda vehicles in Singapore in 2011.
Since Eurokars Group assumed the distributorship of Mazda vehicles in Singapore, it has raised the profile and spearheaded the amplification of the brand. Last year, Mazda grew by 34 per cent with 7,091 new vehicles registered throughout 2016, according to Land Transport Authority (LTA) statistics. Looking back on the past few years, Eurokars Group has propelled Mazda to grow its market share substantially from 0.9 per cent in 2011 to 8 per cent in 2016, and achieve year-on-year record sales.
The Mazda CX-5 has set the bar high for SUVs since its launch in 2012 which led to instant acclaim, garnering significant worldwide sales and over 100 awards around the world to date. The redesigned Mazda CX-5 is expected to raise the bar and scale even greater heights.
The original CX-5 was the first of a new generation of models that feature Mazda’s brand hallmarks, namely, KODO – Soul of Motion design and SKYACTIV technology, both of which are driven by Mazda’s vision and pursuit of providing all its customers with superior driving pleasure, and outstanding environmental and safety performance.
With the All-New CX-5, Mazda has elevated the car’s driving pleasure and responsive driving sensation, and its sense of comfort and peace of mind for both drivers and passengers alike, to a whole new level. The driving dynamics and chassis design have been greatly enhanced to provide a more refined ride that is insulated against noise, and strengthen the unity between the driver and the car, thus bringing to life Mazda’s trademark Jinba-ittai (horse and rider as one) and human-centred innovation and engineering.