Here is a truth the beauty world does not talk about enough: the skin you see and the hair you style are made by cells you never notice. Today, Swisse, Australia’s most trusted vitamin brand, brings that idea to Singapore with the launch of Swisse Nutra Cellular beauty range — a premium range of beauty supplements designed to support beauty where it actually begins. The promise is not a miracle. It is something better: real support for your skin and hair, grounded in science, so you can unlock cell-deep beauty.
A new standard for beauty from within
In a category full of look-alike promises, Swisse takes a more considered path. Most beauty supplements focus on ingredients. Swisse Nutra Cellular beauty range focuses on the cells that create beauty in the first place — the unseen building blocks behind hydrated skin and strong, healthy hair.
It is a refreshingly honest way to think about beauty. As we age, our cells face oxidative stress, lose moisture and slow their natural production of the very things that keep skin plump and hair resilient. You cannot see it happening — but you can support it. That is the whole point of cellular beauty, and it is why the brand’s message is straightforward: beauty longevity starts with cellular health.
Meet the range
Swisse Nutra Cellular beauty range debuts in Singapore with four targeted formulations — for women and men, for skin and for hair — each built around a hero, clinically studied ingredient and proudly made in Australia.
| Swisse Nutra Cellular Hair Growth Women RSP: SGD$112 (60 Film Coated Tablets) | For women who want their hair to feel like theirs again — fuller, stronger, healthier. Formulated with clinically trialled Ceramosides™plus biotin and selenium to support healthy hair growth, strength and density. Suitable for vegans and vegetarians. | ||
| CERAMOSIDES™ Enhances healthy hair growth, strength, density and improves hair health. | BIOTIN Supports healthy hair growth and strength for beautiful, lush hair. | SELENIUM Maintains healthy thyroid gland function, contributes to maintenance of normal hair, and acts as an antioxidant to reduce free radical damage to body cells. | |
| Swisse Nutra Cellular Hair Growth Men RSP: SGD$112 (60 Soft Capsules) | For men who would rather act early than wish they had. Formulated with clinically trialled pumpkin seed oil, biotin and zinc to nourish hair follicles and support healthy hair growth, strength and density. | ||
| PUMPKIN SEED OIL Supports healthy hair growth, strength, density and maintains healthy hair follicles. | BIOTIN Contributes to maintenance of normal hair and supports healthy hair growth. | ZINC Maintains hair health, supports testosterone levels and contributes to protection of cells from oxidative stress. | |
| Swisse Nutra Cellular Skin Hydration RSP: SGD$142 (60 Soft Capsules) | For anyone whose skincare shelf is full, but whose skin still feels thirsty. A premium daily supplement with clinically trialled Ceramosides™, sodium hyaluronate and ascorbic acid to support deep hydration and help maintain skin structure — hydration that works from the inside out. | ||
| CERAMOSIDES™ Help enhance skin hydration and firmness. | SODIUM HYALURONATE A salt form of Hyaluronic Acid, is a hydrophilic molecule that attracts and retains water. | ASCORBIC ACID (VITAMIN C) Supports collagen formation, while helping to reduce free radical damage to body cells. | |
| Swisse Nutra Cellular Skin Vitalise Men RSP: SGD$128 (60 Tablets) | Grooming, levelled up. Formulated with HydroPeach® plant based ceramides and Verisol® bioactive hydrolysed collagen, with milk thistle, nicotinamide and vitamin C, to support skin firmness, hydration and elasticity. | ||
| HYDROPEACH ® A plant-based ceramide derived from Japanese peaches which helps to promote skin hydration. | VERISOL® BIOACTIVE HYDROLYSED COLLAGEN helps to reduce the appearance of wrinkles and improve skin elasticity. | SILYMARIN FROM MILK THISTLE helps in the maintenance of normal skin. NICOTINAMIDE (VITAMIN B3) helps to maintain skin health. VITAMIN C contributes to normal collagen formation for normal skin function. | |
Every formulation is designed for people who want to go one step further with their routine — and who would rather look as good as they feel than chase the impossible.
The science, made simple
Every formula in the range pairs with a hero, clinically studied ingredient with a real, measurable result. No hype — just what the evidence shows, product by product.
Cellular Skin Hydration, powered by Ceramosides™ — patented plant-based ceramides that act like the “cement” between skin cells, sealing in moisture. In a clinical study, Ceramosides™ improved skin hydration by 23.4% and elasticity by 14.9% in just 15 days — with results continuing to climb to +37.2% hydration and +36.6% elasticity by day 60[1].
Cellular Hair Growth Women, powered by Ceramosides™ — the same hero ingredient, a different beauty benefit. Clinically trialled Ceramosides™ reduced hair shedding by up to 47.9% over 12 weeks, with a visible 14.7% drop in hair loss as early as week 8, while supporting stronger, thicker, healthier hair2.
Cellular Hair Growth Men, powered by pumpkin seed oil — clinically trialled pumpkin seed oil delivered a 25% net increase in hair count after 12 weeks, rising to 30% at 24 weeks, in men with mild-to-moderate hair loss3.
Cellular Skin Vitalise Men, powered by HydroPeach® and Verisol® bioactive hydrolysed collagen — two actives, one formula. HydroPeach® peach ceramides increased skin hydration by 20% in 10 days and cut moisture loss by 15% by day 20[2], while Verisol® Bioactive Collagen Peptides improved skin elasticity by 15%[3] and reduced the appearance of eye wrinkles by 20% in four weeks[4] — for smoother, healthier, more resilient-looking skin.
Easy to make a habit
Swisse Nutra Cellular beauty range is designed to slot into the routine you already have.
Each supplement is taken daily, during or immediately after a meal — no rituals, no fuss. As with any beauty journey, consistency is where the magic happens, and cellular support is a marathon, not a sprint.
Where to find it
The Swisse Nutra Cellular beauty range will be exclusively available at selected Guardian stores across Singapore. As dietary supplements, the products are intended to complement, not replace, a balanced diet. Anyone who is pregnant, lactating, diabetic, or taking medication should consult a healthcare professional before using.
[1] Bizot, V., et al. (2017). Cosmetics, 4(4), 37. https://doi.org/10.3390/cosmetics4040037
[2] Koikeda et al. 2017 PMCID: PMC5740493.
[3] Proksch et al. (2014) Oral Supplementation of Specific Collagen Peptides has Beneficial Effects on Human Skin Physiology: A Double-Blind, Placebo-Controlled Study. Skin Pharmacol Physiol, 27:47-55.
[4] Proksch E. Schunck M. Zague V.Segger D.Degwert J. Oesser S: Oral Intake of Specific Bioactive Collagen Peptides Reduces Skin Wrinkles and Increases Dermal Matrix Synthesis. Skin Pharmacol Physiol 2014; 27:113-119.
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