As hair loss continues to be a growing concern among Singaporeans, Phyto PARIS, the French botanical haircare expert with over 60 years of botanical science expertise, is encouraging consumers to look beyond the strands. Through a curated selection of products across its portfolio, the brand champions a simple philosophy: healthier hair begins with a healthy scalp.

Rather than relying on a single hero product, Phyto PARIS has selected four products from across its portfolio that complement one another at different stages of a haircare routine. The edit includes the Phytophanère Ultra Serum for everyday, reactional hair shedding, Polleine as a weekly pre-shampoo scalp treatment, and the Phytocyane Anti-Hair Loss Shampoo for Women and Men, developed to support more persistent hair thinning. Instead of promising a quick fix, the curation encourages a consistent routine that supports the scalp before addressing the hair itself.

Since 1969, Phyto PARIS has pioneered botanical haircare by combining plant-powered ingredients with scientific research to develop targeted solutions for common concerns, including thinning hair, slower growth and progressive hair loss. Today, the brand’s formulations draw from an extensive herbarium of more than 80 botanical extracts sourced from 60 plant species and 30 naturally derived active molecules. By replacing water with botanical extracts in most formulations, Laboratoires Phyto PARIS creates 100% active formulas* designed to deliver concentrated care for both the scalp and hair.

“At Phyto PARIS, we see hair health as more than just treating visible symptoms; it’s about creating the right environment for hair to thrive. For more than six decades, we’ve combined botanical expertise with scientific research to develop solutions that support scalp health at every step of the haircare journey. We hope to empower consumers to rethink their routines and discover how consistent scalp care can contribute to healthier, stronger-looking hair over time,” said Jihyo Kim, Brand Manager of Phyto PARIS.

Grow Longer, Stronger Hair with the Phytophanère Ultra Serum

Phytophanère Ultra Serum

Modern lifestyles can take a toll on our hair. Stress, hormonal changes, illness, fatigue and environmental aggressors can all contribute to reactional hair loss, a temporary form of hair shedding that can leave hair looking thinner, weaker and less full.

Developed for daily use, the Phytophanère Ultra Serum is a lightweight leave-on serum that supports longer, stronger and healthier-looking hair by caring for the scalp.

Suitable for those experiencing temporary hair shedding, the serum works at the scalp to support the hair’s natural growth cycle. Its ultra-light, silicone-free formula absorbs quickly without leaving a greasy or sticky residue, making it perfect for everyday use.

Powered by botanical ingredients, the formula combines ginseng and pumpkin extracts to help revitalise the scalp, while patented milk thistle and tulip extracts strengthen hair fibres and reduce breakage. It is also enriched with rosemary botanical extract, Pro-Vitamin B5, and Vitamin B6 to help maintain a balanced scalp while improving hair softness and natural shine.

Clinically proven to deliver visible results, the serum has helped 90% of users achieve longer hair faster after three months of use, making it an effective addition to a daily scalp care routine.

Reset the Scalp, Rediscover Healthy Hair with Polleine

Just as healthy skin begins with proper cleansing, healthy hair starts with a well-balanced scalp. Phyto PARIS’ iconic Polleine is a botanical pre-shampoo treatment formulated with 10 purifying and revitalising essential oils to prepare the scalp before cleansing. Used once a week, it helps remove excess sebum, product build-up and daily impurities, leaving the scalp feeling refreshed and ready for the rest of a haircare routine.

Its concentrated botanical formula works to rebalance and invigorate the scalp while creating the ideal conditions for the products that follow. By cleansing the scalp before shampooing, Polleine helps maximise the effectiveness of the rest of the routine, making it an essential first step in Phyto PARIS scalp-care philosophy.

At the heart of Polleine is a carefully selected blend of botanical essential oils. Eucalyptus, thyme and cajeput help purify the scalp, while lavender, lavandin and cypress soothe and restore comfort. Lemon, sage, rosemary and juniper berry help stimulate microcirculation, leaving the scalp feeling revitalised and refreshed.

Finished with a naturally uplifting botanical fragrance, Polleine transforms a weekly pre-shampoo treatment into a relaxing self-care ritual that leaves the scalp feeling clean, balanced and ready for healthier-looking hair.

Targeted Care for Progressive Hair Loss

Recognising that hair loss affects women and men differently, Phyto PARIS completes its scalp-first routine with Phytocyane Anti-Hair Loss Shampoo for Women and Men, each formulated to address the unique needs of progressive hair thinning. Gentle enough for regular use, both shampoos cleanse the scalp while supporting stronger, healthier-looking hair.

Powered by a blend of patented botanical ingredients, including maca extract, lupin extract and rosemary botanical extract, the formulas help reinforce weakened hair fibres while maintaining a healthy scalp environment.

Developed specifically for women experiencing diffuse thinning, the Phytocyane Anti-Hair Loss Shampoo for Women, powered by patented tulip extract, gently cleanses while helping improve the appearance of fuller, denser-looking hair. Its fresh fragrance opens with notes of mint leaves and lemon, followed by verbena and blackcurrant, before settling into a soft musk base for an uplifting cleansing experience.

Specially formulated for men experiencing localised thinning, the Phytocyane Anti-Hair Loss Shampoo for Men is powered by patented shiitake extract to gently cleanse while helping hair look stronger and more resilient. Its sophisticated oriental woody fragrance combines notes of neroli, green tea, galbanum, white cedar and musk, leaving behind a fresh, woody scent with every wash.

Unlock the Secret to Healthier Hair with Phyto PARIS at Guardian Health & Beauty Fiesta 2026

The curated selection of Phyto PARIS products will be available at the Guardian Health & Beauty Fiesta 2026, taking place from 16 to 19 July 2026. Visitors can explore the brand’s scalp-first approach through interactive product experiences, discover its latest botanical innovations, and receive personalised recommendations tailored to their individual scalp and hair concerns.

As part of the event, Phyto PARIS will also present “Hair Loss Decoded: Expert Insights by Dr. Chen × Phyto PARIS” on Saturday, 18 July 2026, from 2.00 PM to 2.50 PM. During the session, Dr. Chen will explain the science behind hair loss, distinguish between temporary hair shedding and progressive hair loss, and share practical tips for building an effective scalp-care routine. Together with insights into Phyto PARIS’ botanical expertise, the session aims to equip consumers with the knowledge to make more informed decisions about their scalp and hair health.

Visitors can also enjoy a range of exclusive promotions throughout the event, including:

Storewide Offers

○ 10% off with the purchase of any single item

○ 20% off with the purchase of two or more items

Receive a complimentary water bottle (worth S$25.90) with any Ultra Serum purchase
Receive a complimentary pouch (worth S$39.90) with the purchase of any PhytoCyane Invigorating Shampoo and Polleine Treatment
Spend S$150 and above to receive a complimentary Phyto PARIS tote bag (worth S$45.90)
Spend S$300 and above to receive a complimentary suitcase (worth S$118.00)
Personalised hair and scalp consultations, together with tailored product recommendations from the Phyto PARIS team

Following the event, consumers can continue their Phyto PARIS haircare journey through the brand’s official online channels, including Shopee, with Guardian and Lazada set to launch soon.

For more information on Phyto PARIS, visit https://en.phyto.com/