ION Orchard has partnered with Mattel and Jian Yang, an entrepreneur and avid Barbie doll collector, to create the House of Dreams, a month-long multi-concept exhibition from 19 September to 21 October 2022. Showcasing over 600 unique Barbie dolls — each with its own unique story and purpose – this will be the largest ever public showcase of Barbie dolls in one location in Singapore.

The first-of-its-kind exhibition here, supported by the Singapore Tourism Board, will feature a stunning collection of Barbie dolls, set against the landscape inspired by the Barbie Dreamhouse. Visitors can also capture creative photographs to celebrate their unique style in the special Barbie box photo booth.

Ms Yeo Mui Hong, Chief Executive Officer of Orchard Turn Developments, said, “We are honoured to be able to curate an exhibition of this scale, bringing together the best in fashion and lifestyle – two elements that have long been associated with ION Orchard. It is also our biggest event since COVID-19 restrictions were relaxed, with many different showcases, themes, and fun activities for shoppers to take part in. As part of our continuous effort to promote sustainability, the exhibition will also feature Barbie dolls dressed in outfits created by Jian Yang using our past years’ Christmas gift wrappers and Chinese New Year red packets. We are excited to bring the childhood dreams of our shoppers to life through the House of Dreams, and we look forward to a series of year-end celebrations including Black Friday and Christmas.”

Ms Guo Teyi, Director of Retail and Dining at Singapore Tourism Board, said, “We look forward to bringing the childlike wonder of play and imagination to Orchard Road through the House of Dreams, just in time for the year-end festivities. We are heartened to see Mattel partnering with ION Orchard and homegrown lifestyle brands and local personalities to put together this exhibition, developing fresh experiences for both local and international consumers. We will continue to support such partnerships and explore differentiated collaborations to profile our local brands and showcase the vibrancy of our retail scene.”

There will be a section dedicated to red-carpet fashion with dresses from international renowned design houses such as Valentino, Louis Vuitton, Christian Dior and Christian Louboutin, as well as a collection of dresses created in collaboration with some of Singapore’s favourite local brands, such as Bynd Artisan, IN GOOD COMPANY, KLARRA, and Love, Bonito. A special showcase will also feature dolls in upcycled eco-friendly creations specially crafted for ION Orchard. As a nod to inclusivity, the exhibition will also feature Barbies that come from all walks of life, with different skin tones, hairstyles, body types and careers.

Music and movie-lovers will enjoy the star-studded pop culture line-up, including music icons – from all-time favourites like Elvis and Barbra Streisand to current favourites like Shakira and Jennifer Lopez – and superheroes such as Superman, Batman and Wonder Woman. Barbies of Audrey Hepburn, Marilyn Monroe and Frank Sinatra will have visitors reminiscing about old Hollywood glamour. In addition, visitors can expect to see beautiful race-themed Barbies, a timely display with the Singapore Grand Prix season.

“With more than 200 careers, Barbie aims to take on aspirational and culturally relevant roles. The collaboration with ION Orchard’s ‘House of Dreams’ provides an avenue to show girls they can be anything they want to be and to inspire the limitless potential in the younger generation in Singapore,” said Mr Murat Ariksoy, General Manager of Mattel South Asia.

 All the dolls in this unique showcase are from the collection of Singaporean Barbie collector, Jian Yang, who owns one of Asia’s largest collections of over 12,000 dolls. His book, #FlushableFashion, features dolls dressed in couture creations made of sustainable materials. He uses his 12,000-strong collection as a base for his proprietary craft of #FlushableFashion, where he makes doll couture out of sustainable materials.

Jian Yang said, “I have been collecting Barbie for over 30 years and it’s a privilege to be able to share a curated selection of dolls in the dream location of ION Art. Barbie has always been close to my heart because she embodies a strong empowerment message – that you can be anything you want to be. It’s through this lens that I’ve now achieved things beyond my wildest dreams – from publishing a book, to speaking on global platforms about mental wellness, to becoming an international media personality. These are some of the things Barbie encouraged me to pursue, and I hope that everyone that visits this House of Dreams will dare to dream.”

The House of Dreams will be open to the public from Tuesday, 20 September 2022 to Friday, 21 October 2022 at ION Art gallery, L4, ION Orchard, from 10am to 10pm.

  

Pink is the New Black – An Eco-friendly Workshop

Join an exclusive session with Singaporean Barbie collector Jian Yang, on a paper couture workshop to design and create your own unique Barbie outfit from upcycled materials, for you to take home.

The workshops will be held on 8 and 15 October 2022 at 2pm and 3pm at ION Art gallery. Limited to the first 20 ION⁺ Rewards Members per session with a minimum of $100 same-day spend. Participants may register their slot at L4 Concierge Counter from 19 September 2022 onwards.

 

A Calendar of Play for All

During the month-long exhibition, there will also be different workshops and exclusive offerings by various brands within ION Orchard. Ranging from beauty and skincare to food and more, these workshops invite participants to different multisensory experiences. Visit ionorchard.com for more details.

Brand	Location	Workshop Details
Guerlain	In-store	Learn expert beauty techniques with Guerlain’s in-house makeup artist and create the Pink Me Up! makeup look with the Ombres G Majestic Rose palette and KissKiss Bee Glow lip balm on 7 October 2022. Limited slots available. RSVP to the ION Orchard Guerlain Boutique at 6509 3922 from 23 September 2022.
Monica Vinader	In-store	Join Monica Vinader in a styling session at their “Every Girl’s Dream” workshop and be the first to preview their new 14kt solid gold and diamonds collection from 1 – 2 October 2022. Participants will enjoy a special 10% storewide purchase. The first 20 ION+ Rewards Members with a minimum same-day spend of $100 will enjoy 3X ION+ Points. RSVP to the ION Orchard Monica Vinader store by 25 September 2022.
Nailz Treats	In-store	Inspired by Barbie outfits, get your sparkle on with any of the 5 special created Pink Nails Design by Nailz Treats.  Exclusively for the first 30 ION+ Rewards Members. The first 20 ION+ Rewards Members with a minimum same-day spend of $100 will enjoy 3X ION+ Points. RSVP to ION Orchard Nailz Treats boutique at 6539 9535 from 29 September to 21 October 2022.
Plain Vanilla	In-store	Inspired by Barbie’s sunny personality, inimitable sense of style and penchant for all things pink, Plain Vanilla has curated Strawberry Rhubarb Lemon Cupcakes and Chocolate-Caramel Custard Cupcakes, both topped with flavoured buttercream frosting. Only available exclusively at Plain Vanilla ION Orchard on Saturdays and Sundays during the exhibition period.
Ratio Café + Gastrobar	In-store	Get hands on with concocting your own ‘House of Dreams’ cocktail at Ratio Café + Gastrobar’s cocktail making workshop. Available on 5 October 2022, 4pm, limited slots only. Cost of workshop is at $90 which include two cocktails and best sellers from the menu. The first 20 ION+ Rewards Members with a minimum same-day spend of $100 will enjoy 3X ION+ Points. In addition, enjoy 50% off the exclusive ‘House of Dreams’ pink cocktail or mocktail with a minimum spend of $20 when you dine in Ratio from 19 September to 21 October 2022.
Sulwhasoo	ION Art gallery	In celebration of Sulwhasoo’s Singapore, join the Korea’s leading luxury beauty brand in an exclusive workshop that presents timeless wisdom, ageless beauty. You will get to learn more about how to achieve your dream skin with the iconic Concentrated Ginseng Renewing products and how you can start your anti-aging journey to build skin resilience. The first 20 ION+ Rewards Members with a minimum same-day spend of $100 will enjoy 3X ION+ Points. receive a complimentary Sulwhasoo Door Gift Set (worth $78) and a $30 Sulwhasoo Gift Voucher* at the end of the workshop.  Limited slots available on 1 October 2022.

*T&Cs apply.

Dare to Dream

In conjunction with the exhibition, a series of spending promotions have also been lined up in addition to our existing mall-wide promotions.

Dreams Come True
Dreamy Rewards 2 – 30 September 2022	First 100 ION+ Rewards Members daily with minimum $400 same-day spend will earn 50 ION+ Points (worth $20 shopping vouchers). First 50 ION+ Rewards Members weekly with minimum $5,000 same-day spend will earn 375 ION+ Points~ (worth $150 shopping vouchers). Receive ION+ Points by submitting receipts on day of spend via ION Orchard Mobile app.
Elevate Your Rewards [Fully Redeemed] 2 – 30 September 2022	First 100 ION+ Rewards Members with minimum $35,000 same-day spend will receive $1,000 worth of shopping vouchers​.   First 50 ION+ Rewards Members with minimum $150,000 same-day spend will receive $4,500 worth of shopping vouchers​.   Redeem shopping vouchers at L1 Concierge Counter on day of spend.
An Eco-conscious Journey for a Sustainable Future Now till 31 December 2022	First 2,500 ION+ Rewards Members monthly with a minimum $20 same-day spend in a single receipt will earn Green Points when they shop sustainably at ION Orchard by: Using own shopping bags, mugs, food containers OR Purchasing from “green” collections or sustainable items Each receipt must be a minimum amount of $20.
Easy Earn
3 – 31 October 2022	First 2,000 ION+ Rewards Members with minimum $20 same-day single spend at any basement F&B stores participating in Easy Earn will receive 1 additional Easy Earn ION+ Point.
	First 5,000 ION+ Rewards Members with minimum $100 same-day accumulative spend at any stores participating in Easy Earn will receive 5 additional Easy Earn ION+ Points.
Tourist Exclusives
Unlock Your Retail Dreams Now till 31 December 2022	First 300 tourists monthly with a minimum $400 same-day spend will receive $20 shopping vouchers. First 200 tourists monthly with a minimum $2,500 same-day spend will receive $120 shopping vouchers.
Complimentary Limousine Ride Now till 31 December 2022	First 100 tourists monthly with a minimum $5,000 same-day spend can enjoy a complimentary one-way limousine ride from ION Orchard to any destination in Singapore.
BCA Credit Card Promotion Now till 31 December 2022	First 50 BCA Credit Cardholder monthly with a minimum same-day spend of $350 will receive $20 shopping vouchers.   First 50 BCA Credit Cardholder monthly with a minimum same-day spend of $5,000 will receive $150 shopping vouchers.

Terms and Conditions apply. Visit ionorchard.com for more details.