Golden Moments launches Premium Durian Ice Cream with Jeanette Aw


Golden Moments launches Premium Durian Ice Cream with Jeanette Aw as Creative Director

Golden Moments launching a legen-dairy Premium Mao Shan Wang Durian Ice Cream that evokes the joys of familial dining. With Creative Director Jeanette Aw at the helm, Golden Moments is debuting its latest creation in a poignant advertisement reel that tugs at heartstrings.

“The film highlights the brand’s message to Treasure Golden Moments. Very often, many of us get so caught up with work and family takes a backseat. Sometimes, the best present you can give your loved ones is time and accompaniment. Hopefully this short film will be able to serve as a reminder to treasure your loved ones.” says Jeanette Aw, Creative Director and Brand Ambassador.

The heartwarming 3-minute reel conveys the personal sentiments of Jeanette Aw while reflecting the general phenomenon of our busy work culture. Featuring original writing, directing and acting by the actress herself, the main objective is to strike a chord in audiences and encourage them to celebrate the ties that bind. Most importantly, it gives audiences the latest scoop on Golden Moments’ newest creation–Premium Mao Shan Wang Durian Ice Cream.

As the highly coveted Mao Shan Wang Durian is a seasonal fruit, its price and availability tend to fluctuate. Yet, the Durian Artisans at Golden Moments seek to satisfy the cravings of durian lovers all year round with an evergreen product. The solution–Premium Mao Shan Wang Durian that is the ice cream of the crop.

Just like any other Golden Moments product, passion and thoughtfulness go into every recipe. The product development process of the Premium Durian Ice Cream took a total of two years, yielding hundreds of focus group taste tests before the Durian Specialists perfected their durian ice cream recipe.

The handcrafted artisanal ice cream is made with 100% natural ingredients without any artificial flavourings, incorporating fresh puree of premium Black Gold Mao Shan Wang Durian from Pahang. Every scoop is the essence of opulence, with a lusciously velvet mouthfeel and fragrant durian aroma. Enticing, heavenly and oh-so-addictive, it’s comparable to eating a fresh durian right off its husk and absolutely worth melting for.

Golden Moments Premium Mao Shan Wang Durian Ice Cream is available in 100ml tubs at $8.80 each. The Ice Cream will be launched on the brand’s website ( and available for online orders from 13 October 2021 onwards. Subsequently, the Durian Ice Cream will be sold at supermarkets, petrol kiosks and other retail partners islandwide from November 2021 onwards.

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