The Furla Group has signed a licensing agreement with leading watchmaker Timex Group for the production and worldwide distribution of Furla-branded watches starting from February 2020.

This confirms Furla’s positioning strategy as a lifestyle brand by diversifying its offer and strengthening its product categories through key licensing agreements with high-standing international partners, in order to maximize its potential.

“The synergy between Furla and Timex Group is evident through shared values, which include excellence in design and quality”, said Alberto Camerlengo, CEO of the Furla Group. “Timex Group is a company that fully understands and respects Furla’s aesthetics, its tradition and its ambition to be innovative and we believe will contribute to Furla’s growth and success within the watch category.”

The Furla-branded watches will be the result of a perfect balanced mix of Furla’s joyful elegance, passion for colour and longstanding Italian heritage. The watch collections will be available within select watch retailers, jewellers and department stores, and throughout travel retail and e-commerce sites, as well as in all Furla mono-brand boutiques.

The new assortment will be launched with an instore preview in May 2020 at select Furla points of sale worldwide.

Commenting on this partnership, Tobias Reiss-Schmidt, CEO of Timex Group, added: “We are delighted to bring Timex Group’s expertise, global reach and long history as an authentic watchmaker to this new partnership with Furla. The Furla brand is a perfect fit within Timex Group, and we are excited to harness its rich heritage and brand vision through premium timepieces.”