SK Jewellery Group Limited launched its LVC Diamond Concierge at its Love & Co. store at Jewel Changi Airport this October. The flagship store will feature a refined series of lab-grown Star Carat diamond collection and offer premium bespoke services to give couples a personal touch to their mementos of love.

A Ring Encompasses a Thousand Words Love & Co.’s bespoke service sprouts from the concept of Our Ring, Our Story – the belief that every couple deserves an engagement ring that speaks for them, a symbol that celebrates their love, commitment and dedication to one another. Offering an extensive range of customisable designs, Love & Co. aims to cement its position as the preferred jeweller for young couples.

The personalised Bespoke Experience begins with a mere appointment at the Jewel Changi Airport flagship store. The showroom is equipped with plush designs and private consultation areas, allowing customers to receive a preliminary introduction, followed by embarking on a customisation journey with a jewellery specialist.

Unlike the traditional method of sketch drawings to customise a design, Love & Co. presents a latest revolutionary bespoke service which allows customers to physically piece components together to build their perfect customised ring, with the power to envision the finished piece on the spot. With over 30,000 design combinations to choose from, couples will be guided along the full diamonds and rings selection process to tailor the perfect emblem of their union.

Love & Co.’s latest bespoke service transcends beyond the traditional 4Cs model – Colour, Clarity, Cut and Carat weight. With the expanded scope to 7Cs, customers will be empowered with the addition of Confidence, Customisation and Choice.

“At Love & Co., we believe that a ring speaks a thousand words. We value the celebration of love and the launch of the LVC Diamond Concierge is our way of showing how – to offer more choices for personalisation for our younger consumers in need of meaningful and unique personal experiences”, shares Angelina Lau, General Manager of SK Jewellery Group Limited, International Operations.

Diamond Selections Keeping abreast on global developments in the jewellery industry, Love & Co. is proud to be the first chain retailer to present a modern-day scientific breakthrough for its consumers in Singapore.

In addition to its current proprietary selection of diamonds, the bespoke service will feature Star Carat Diamonds, Love & Co.’s latest collection of lab-grown diamonds. With this new Star Carat Collection, customers are provided with the choice of a diamond which gives more value (larger carat size for the same investment), more sustainability value and a technology-enabled solution for millenials. Young couples can now commemorate their love with a greater sparkle for a fraction of the price.

Created in a laboratory with cutting-edge technology, Star Carat Diamonds boasts exceptional diamond chemical purity. They are optically, chemically and physically identical to their natural counterparts. The Star Carat Diamonds are certified by International Gemological Institute, headquartered in Antwerp Belgium.

Love & Co. Flagship Showroom Jewel Airport #01-258 Singapore, 819666

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