Shiseido Professional launched a salon-exclusive premium hair and scalp care brand SUBLIMIC – a total of 79 hair and scalp care products, priced at S$32 – S$78 (exclude GST) in Singapore.
Consumers today want a product that is able to provide a more fundamental solution that can give an immediate and effective result, rather than something temporary. With today’s technology, consumers research and look out for ingredients that are good for them and stray away from products that contain ingredients that may affect their wellbeing.
Tapping into this insight, Shiseido Professional’s new launch, SUBLIMIC uses cutting-edge technology and findings achieved through Shiseido’s pursuit of beauty and health of Asian men and women.
SUBLIMIC draws out the unique beauty in each and everyone at the comfort of your own home and provides a premium in-salon experience that satisfies the hair, scalp and mind. Experience personalized hair and scalp care that makes you shine from within, with a focus on even the environment surrounding us daily.
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For more information, please visit: https://www.pro.shiseido.com