Confidence, creativity and entrepreneurial vigour define the character of the newly-appointed Brand Ambassador of Glenfiddich for Southeast Asia, Brett Bayly. These traits well-align with the values that have defined and carried the team behind the world’s most awarded single malt Scotch whisky for the last 125 years.
The 31-year-old is raring to show his mettle in this new role – a venture he is well-equipped to undertake given his profound experience in the bar industry. Apart from bartending and bar and restaurant management, Brett’s 12 years of experience also includes bar and restaurant training for multiple international brands. In 2015, Brett also launched the Australian franchise St. Louis House of Fine Ice Cream and Dessert for the Philippine market.
Brett’s illustrious experience and fiery passion for his craft will pave the way for him to thrive as Regional Brand Ambassador of Glenfiddich. In his new role, Brett will play a hand in generating brand awareness of Glenfiddich, building brand advocacy, and fronting consumers, bars, restaurants, and press in the region. He is also taking the lead in the strategy and operations of the Glenfiddich’s World’s Most Experimental Bartender 2019 competition in the Philippines, Singapore and Thailand.
“I have always aspired towards this role, especially after interacting with and gaining insight from many brand ambassadors across the years in Australia. I’m undeniably excited to embark on this new journey with a brand that is always looking to reinvent itself and push boundaries in the industry,” shares Brett.
“Brett’s experiences in entrepreneurship and business management will help him strengthen the Glenfiddich brand in the region in an innovative way. His bold and maverick spirit also makes him a natural fit for Glenfiddich,” says Global Brand Ambassador, Struan Grant Ralph. “We are confident that Brett’s experience and strengths will help to propel the brand towards new territories.”