DIOR, IN PARTNERSHIP WITH DFS AND GALAXY MACAU, REVEALED THE FIRST PINK CITY POP-UP WORLDWIDE, A MULTI-SENSORIAL IMMERSIVE JOURNEY AROUND DIOR’S BEAUTY ICONS AND HERITAGE.

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PINK HAS ALWAYS BEEN AN ICONIC COLOUR OF THE DIOR HOUSE, EQUALLY STATUTORY WHETHER IN FASHION OR IN BEAUTY.

DIOR, IN PARTNERSHIP WITH DFS AND GALAXY MACAUTM, IS PLEASED TO REVEAL THE FIRST PINK CITY POP-UP WORLDWIDE, A MULTI-SENSORIAL IMMERSIVE JOURNEY AROUND DIOR’S BEAUTY ICONS AND HERITAGE.

THE CITY AS DREAMT BY CHRISTIAN DIOR, IN PINK.

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ORGANIZED LIKE CITY BLOCKS AROUND AN INTERSECTION, EACH OF THE POP-UP SHOPS OFFERS EXCLUSIVE EXPERIENCES TO VISITORS STROLLING THROUGH GALAXY MACAUTM INVITING THEM TO STEP INTO A NEVER-SEEN BEFORE PINK CITY.

THE VISIT BEGINS WITH THE PINK FLOWER SHOP WHERE CLIENTS CAN DISCOVER DIOR FRAGRANCES WITH A DIRECT DIVE INTO MISS DIOR’S OLFACTIVE FLORAL WORLD.

IMAGINED AND DESIGNED AS A TRIBUTE TO CHRISTIAN DIOR’S LOVE FOR FLOWERS, THE PINK FLOWER SHOP IS AN INVITATION TO EXPERIENCE DIOR’S FRAGRANCES IN A UNIQUELY IMMERSIVE MANNER.

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(RE)DISCOVER MISS DIOR, DIOR’S ICONIC FRAGRANCE, AN IRRESISTIBLE WHIRLWIND OF LIFE, A PERFECT MERGE WITH THE PAST OF A LEGENDARY HOUSE, AND THE FUTURE OF TODAY’S YOUNG WOMEN.

THE PINK CITY DISCOVERY CONTINUES, BY STEPPING INTO THE PINK LIBRARY.

TRUE TO THE DIOR HOUSE’S HERITAGE AROUND COLOURS, PINK ALWAYS STOOD AS ONE OF MR DIOR’S FAVOURITE AND LUCKY COLOURS: “EVERY WOMAN SHOULD HAVE SOMETHING PINK IN HER WARDROBE”, HE SAID.
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ALL THE DIFFERENT HUES OF PINK ARE MAGNIFIED & ENHANCED IN THE PINK LIBRARY, WHERE VISITORS CAN LOUNGE ON THE EXCLUSIVELY DESIGNED AND EYE-CATCHING LIPSTICK SOFA, WHILE CHOOSING THEIR PERFECT SHADE OF PINK.

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BE DIOR. BE PINK.

STARIFIED IN THE PINK L IBRARY IN THE SHAPE OF A MASTERPIECE, DISCOVER THE NEW DIOR ADDICT STELLAR SHINE LIPSTICK.

AN EXTRAORDINARY SHINE AND COLOUR LIPSTICK, EXPRESSING EVERY FACET OF FEMININITY THROUGH A COLOUR PALETTE OF 24 LUMINOUS SHADES.

A LARGE OFFER OF NATURAL OR SOPHISTICATED PINKS, TO BE WORN AS YOUR MOOD DICTATES.

FOR A HINT OF GLITTER AND CELEBRATION, THE PINK MUSIC HALL WELCOMES THOSE WHO WANT TO PREPARE THEIR POUTS AND REENACT THE NEW ADDICT STELLAR SHINE CAMPAIGN, STARRING CARA DELEVINGNE, THE PERFECT ICONIC, ROCK, ROMANTIC AND EXTRAVAGANT DIOR ADDICT MUSE.

A CAMERA FLASHES. A LIPSTICK GLIDES ACROSS HER LIPS, APPLYING DAZZLING SHINE. AGAIN AND AGAIN. PINK BY AEROSMITH IS THE UNFORGETTABLE SOUNDTRACK. “PINK, IT’S MY NEW OBSESSION; PINK, IT’S THE COLOUR OF PASSION…”

BE CAMERA READY, AND BECOME A PART OF THE SHOW, WITH A LIVE PHOTOCALL AND KARAOKE SESSION.

AS THE PINK CITY TOUR COMES TO A CLOSE, THE PINK CAFÉ WELCOMES VISITORS WITH TASTY, BITE-SIZED TREATS.

TAKE A SEAT AT THE FRAGRANCE AND LIPSTICK BAR, SIP ON ROSE TEA AND LET YOURSELF BE CARRIED AWAY IN THE DIOR PINK CAFÉ, WHERE TIME STOPS AND PINK TAKES OVER.

HELD AT THE PROMENADE SHOPS, GALAXY MACAUTM, FROM APRIL 28TH TO JUNE 30TH, 2019, THE DIOR PINK CITY IS DEDICATED TO PROVIDING THE BEST OF RETAILTAINMENT VIA VARIOUS PINK STOPS.

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