SINGAPORE YACHT SHOW 2019 GROUPE BENETEAU OUTLINES ITS GROWTH & INNOVATION STRATEGY IN ASIA PACIFIC

Prestige 630

 

During the Singapore Yacht Show, Groupe Beneteau hosted its annual media lunch to share its global and local development strategies for the Asia Pacific region. Three Singapore Premieres were held by leading brands Lagoon and Prestige.
Groupe Beneteau CEO Hervé Gastinel recalled that in the 2018-19 season, the brands of
the Group launched 32 new sailboat and motorboat models. He then focused on two
strategic areas of the Group’s global transformation plan – Transform to Perform – where
innovation has a major role to play: product development and improvement to services.

Since 2017, Groupe Beneteau has launched major product innovations such as:
– SHIP CONTROL, a digital solution that interconnects all of the onboard systems
(navigation, safety, comfort). It is now rolled out as standard on various Beneteau
and Prestige models;
– Connectivity, and the easy boating concept, which offer greater safety and
simplicity during navigation and port manoeuvres, as illustrated with the newest
DockSense solution proposed by Raymarine on Prestige models.
Gastinel also stressed the importance for the leading boatbuilder of developing
environmentally-friendly boating.
“Innovation is not only about products. I believe that digital transformation is also
revolutionizing the way people go boating”, he remarked. Groupe Beneteau has
developed a number of key initiatives in this field, launching:
– Two boat clubs in Europe – Beneteau Boat Club and Jeanneau x Freedom Boat
Club;
– Leasyboat – a complete care leasing offer;
– A shared ownership solution in partnership with Sailtime;
– The online boating platform bandofboats.com
A Strong Presence in Asia Pacific
Present in the region since 2003, Groupe Beneteau has strengthened its operations even
further, building a stronger dealer network and opening a regional office based in Hong
Kong. Asia Pacific accounted for €96.6 million of Group’s total boating revenues in FY2017-18, up 27.3% compared to the previous year. All 12 brands (over 200 boat models between 15 and 105ft) are distributed in the region, ranging from sailing monohulls and motorboats to motor yachts and catamarans.

 

Three Singapore Premieres at the Singapore Yacht Show
Six of Groupe Beneteau’s brands are exhibiting at the Singapore Yacht Show 2019, which
has established itself as one of Asia’s leading yacht and luxury shows.
Beneteau, Jeanneau, Lagoon, Prestige, Monte Carlo Yachts, and the US brand Four Winns
are presenting an amazing line-up of 14 models. Three will have their Singapore debut at
the show, namely:
– Catamarans Lagoon SEVENTY 7, Lagoon 40,
– Luxury motoryacht Prestige 630.

Visitor Information for the Singapore Yacht Show 2019

Date: April 11th – 14th, 2019

Venue: ONE°15 Marina Sentosa Cove, Singapore
SAILING 
LAGOON
Lagoon 50
Lagoon 450F
Lagoon 40 – Singapore Premiere
Lagoon SEVENTY 7 – Singapore Premiere

 

MOTORBOATING

BENETEAU
Gran Turismo 50
Gran Turismo 46
Gran Turismo 40
Antares 8
Flyer 7.7
JEANNEAU
Merry Fisher 895
NC 33
PRESTIGE
Prestige 630 – Singapore Premiere
MONTE CARLO YACHTS
MCY 86
FOUR WINNS
HD 270 OB

 

http://www.beneteau-group.com/

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