“Porsche Race to Singapore” stands for the global partnership between Porsche and the Women’s Tennis Association (WTA). Since 2017, Porsche is the official and exclusive automotive partner of the WTA and the title partner of the “Porsche Race to Singapore”, the qualification leaderboard for the WTA Finals in the Asian metropolis.
“The title sponsorship of the Porsche Race to Singapore contributes to the internationalization of our engagement in women’s tennis. It intensifies our successful partnership with the WTA and enriches it with a new attractive element,” said Detlev von Platen, member of the Executive Board responsible for Sales and Marketing at Porsche AG. “Alongside our national activities and the Porsche Tennis Grand Prix’s worldwide presence, this new element provides value and visibility throughout the entire year in women´s tennis.”
“The WTA is delighted to strengthen its long-standing relationship with Porsche,” said WTA CEO and Chairman Steve Simon. “Porsche has supported women’s tennis for 40 years and we look forward to now creating a global footprint for the brand’s association with the WTA.”
Porsche is cooperating with the WTA as the title partner of the “Porsche Race to Singapore” leaderboard formerly known as the “Road to Singapore”. The campaign runs the whole season and leads to the WTA Finals, the showpiece event of the WTA with the eight most successful singles players and doubles pairings. The best results of each player at the 56 tournaments on the WTA calendar go towards qualification for the WTA Finals in Singapore. Each tournament represents one lap in the “Porsche Race to Singapore” and is given its own pit lane board showing the lap number – reflecting the number of the tournament within the season – and the attainable number of ranking points for the tournament winner.
The player heading the “Porsche Race to Singapore” leaderboard with the most points at the end of the 56th lap not only clinches a place at the prestigious season-ending tournament. She will also be rewarded with a new Porsche as trophy.