For 185 years, Watsons has seamlessly woven itself into everyday life across generations — trusted for everything from essential pharmacy needs to the skincare staples customers return to time and again. A brand built on reliability and care, Watsons continues to elevate daily wellness with enduring confidence and purpose.

From May to September 2026, the anniversary unfolds as a series of feel-good experiences woven into everyday life. It brings together Watsons 185 Product Heroes, launches the interactive 185 Big Smile Rewards that turns smiles into eCoupon rewards, kickstarts the Plant 185 Trees With Us tree‑planting initiative, and features 185 limited‑time Buy 1 Get 1 Free offers on curated essentials.

The Product Heroes You Always Go Back To

Watsons 185 Product Heroes

Running from 14 May to 16 September 2026, the “Product Heroes” campaign spotlights 185 tried-and-tested staples across beauty, personal care, and health, making it easier for customers to identify the everyday essentials they already know and trust. These are the quiet MVPs sitting in your bathroom, your bag, your bedside drawer, the ones that get them through rushed mornings, long days and everything in between.

In-store, Product Heroes will be highlighted with dedicated shelf wings on gondola shelving for quick discovery; online, they’ll be featured on Watsons’ official website so shoppers can find favourites both in-store and at home.

Some of the 185 Product Heroes include:

Health: GNC Fish Oil | Holistic Way Super Lutein | Greenlife Omega Daily Omega 3 | Move Free Advanced Plus MSM + Glucosamine and Chondroitin

Own Brand: Watsons Paw Paw Foam Hand Wash | Watsons Super Mini Hand & Mouth Baby Wipes | Target Pro by Watsons Moisturising Face & Body Lotion

Beauty: AVENE Dermabsolu Intensive Resculpting Night Cream | ANESSA Perfect UV Sunscreen Skincare Milk SPF50+ | Bio-essence Bio-Vlift 4V Face Lifting Cream | Elixir Retinol Power Wrinkle Smoothing Cream

Personal Care: TSUBAKI Premium EX Repair Hair Mask | FINO Premium Touch Hair Mask Rinse-off Treatment | Listerine Total Care Mouthwash

No big claims, just products that have earned their spot.

Turning Smiles into Rewards

Unlock exclusive e-coupons with the 185 Big Smile Rewards

Bringing a playful twist to 185 Years of Smiles with Watsons is the interactive 185 Big Smile Rewards, available on the Watsons app from 18 May to 12 July 2026. Designed as a lighthearted digital experience, it invites customers to simply smile and be rewarded.

Users can activate the feature, snap their smile, and receive a Smile Score that unlocks eCoupons¹ for in-store or online use. The bigger the smile, the better the reward.

From 18 May to 14 June 2026

Smile Score 100: $6 off with a minimum $60 spend

Smile Score 99 and below: $2 off with a minimum $30 spend

From 15 June to 12 July 2026

Smile Score 100: $6 off with a minimum $60 spend

Smile Score 99 and below: $3 off with a minimum $40 spend

More than just a game, the 185 Big Smile Rewards taps into something universal. A small, everyday expression turned into a moment of joy, and a reminder that self-care does not have to be complicated.

Shop A Little Greener With “Plant 185 Trees With Us”

Let’s go green with Watsons

Beyond products and rewards, Watsons invites customers to be part of a bigger purpose. In partnership with the World Wide Fund for Nature (WWF) Singapore, the brand will launch its “Plant 185 Trees With Us” initiative, featuring tree-planting activities in July, exclusively for Watsons members.

Customers can increase their chances of joining by purchasing Sustainable Choice products, identified by a green label in stores and online. Each purchase supports a more conscious way of shopping while contributing towards a collective goal of giving back to the environment.

185th Anniversary Deals, All Your Buy 1 Free 1 Favourites

To round off the celebrations, Watsons will also roll out its limited-time 185th anniversary deals from 14 to 20 May 2026, featuring 185 Buy 1 Get 1 Free offers on a curated selection of essentials in-store and online. From trusted staples to new finds, it is a chance to stock up on favourites while discovering something new.

The Buy 1 Get 1 Free anniversary deals include:

Health: Blackmores Omega Mini High Concentrate Capsule | Holistic Way Probiotic 75 Billion | GNC Gut Health Probiotic Plus Enzymes 25 Billion CFU

Own Brand: Watsons Gel / Cream Hand Wash | Nutrabliss by Watsons Advanced Probiotics + Prebiotics Sachet | Watsons Hand & Mouth / Fresh / Unscented Baby Wipes

Beauty: Banila Co Clean It Zero Original Cleansing Balm | Topicrem Ultra Moisturizing Body Milk | Beauty of Joseon Relief Sun Rice

Personal Care: Oral-B iO Series 3 Electric Toothbrush Ice Blue Ultimate Clean / Electric Rechargeable Toothbrush Black | Systema Smart Ex Power Rechargeable Electric Toothbrush | Colgate Plax Mouthwash

At its heart, Watsons’ 185th anniversary reflects how everyday care has evolved across generations. From in-store essentials to digital discovery and social commerce, Watsons grows with the way people live, shop, and choose. The 185 Product Heroes remain central, the simple, trusted items that keep customers smiling and that Watsons will continue to champion.