Singapore  Airlines  will soon offer  wireless  headphones for  use  with  its KrisWorld in- flight entertainment system on  select  flights, through a new  partnership with  Bang & Olufsen.

SIA and Bang & Olufsen  today announced their  partnership to enhance the  customer experience of the  Airline’s customers. For a start, Bang & Olufsen’s Beoplay H9i wired headphones will be  made available  this  October on  all of SIA’s  newest Airbus  A380 Suites cabins before the  wireless version is offered on select  routes in the  A380  Suites cabins. The wired  headphones will also be progressively rolled  out  to the  rest  of SIA’s other A380  Suites and First Class cabins in November.


“Singapore Airlines is excited to embark on  this  partnership with  Bang & Olufsen,  an established   and  highly   respected  name  in   audio.   We   are  always   looking   for innovative  ways to  enhance customer experience  through myKrisWorld, a first of-its- kind  in-flight entertainment feature which  provides a personal touch to the  travel experience  of customers. With  Bang  & Olufsen’s  assurance of high  quality, precision sound  as  well  as  ergonomic  comfort  of  its  headphones,  we   are  confident   our customers will benefit greatly from  this collaboration,” said Singapore Airlines’ Acting Senior  Vice President Customer Experience, Mr Yeoh Phee Teik.


Featuring  powerful  and precise  Bang  & Olufsen   Signature  Sound,   advanced Active Noise  Cancellation technology and an innovative aluminium touch interface, the Beoplay  H9i headphones will improve  customers’ in-flight  entertainment  experience while   providing   over-ear   supreme   comfort  and   breathability,   due   to   luxurious genuine  leather  and adaptive  memory foam.  With  up  to  18  hours of  playtime,  the Beoplay H9i will enable customers to enjoy their  favourite music,  podcasts, television shows or movies even during the  longest flights.



“At  Bang  & Olufsen  we  look  forward to  offering  Singapore  Airlines’  passengers an immersive audio experience. We are honoured to partner with an iconic, world- renowned  airline  that  has  always  been  known for  its  focus   on   innovation  and technology, as well as its relentless commitment to delivering a personal experience to  its  customers.  That’s  why   we   are  excited  about  the   usage  of  our   premium headphones in an environment  where uncompromised  quality  and ease are of the utmost importance,” said Mr Ron Holtdijk, Director  Global Enterprise Division  at Bang & Olufsen.


As  part of  the  collaboration,  selected  Bang  & Olufsen   products will  also  soon be available  for purchase on  using  cash,  KrisFlyer miles  or  a mix  of cash and miles.


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