LOEWE MEN’S SPRING SUMMER 2019

LOEWE MEN

Decorated with candy-striped ribbon and strewn with rainbow pom-poms, the LOEWE headquarters on Place Saint-Sulpice in Paris is transformed into a naïve playground for the Men’s  Spring Summer 2019 collection designed by Jonathan Anderson. A series of vitrines are trimmed in cotton fringe and wrapped with pastel tape, each housing a cornucopia of LOEWE accessories and Ready-To-Wear pieces that celebrate a fiercely individualist spirit. In a second  collaboration with American art photographer Duane Michals, the collection takes centre stage at Casa Gallardo, a private home in Madrid, as eleven  male protagonists perform in various states of dress (and undress). Michals tells  an absurd narrative through handwritten titles – his spontaneous imagery conjuring up a variety show  of timeless domestic heroes.

Telling intimate stories of bohemian life, the collection itself flits across time and space to illicit a boyish study of dressing up – where childhood memories haze with botanical and geometric motifs like sea urchins and stained glass, cowri shells and whelks, bandanas, and mythological lions. In collaboration with Disney, the big-eared elephant Dumbo (1941) flies straight on ‘til morning, and an iconographic study of historical LOEWE branding appears as colonial prints and broderie anglaise.

Period pieces are modernised —from a suede hussar jacket to sackcloth shorts— whilst raw, stone-washed denim, fouta towel cotton and corduroy evoke a weathered richness. Matching separates in relaxed shapes make cool summer suits in watermelon-striped knit, glazed python, and ombré inkblot linen. The presentation also previews two bags from the new ‘EYE LOEWE NATURE’ outdoor collection to be launched in January 2019: a backpack and a tote in canvas featuring branded leather panelling and bonded jacquard patches by M/M Paris.

Duane Michals’ photographic portfolio (with titles hand-illustrated by the artist) styled by Benjamin Bruno is immortalized in a hardcover photo book designed by M/M Paris and printed in a limited edition of 1,200 hand-numbered copies.

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