Insight Vacations partners AIQ with innovative use of Visual Recognition Technology




Insight Vacations ®, the leader in premium and luxury escorted journeys, has announced its partnership with AIQ, Singapore’s Intelligent Visual Solutions company.
Through this partnership, visitors at Singapore’s upcoming travel fairs
NATAS and Travel Revolution 2018 will be able to win a prize or enjoy savings as part of the travel company 40th birthday celebration.
Insight Vacations is the first travel company in South East Asia to adopt AIQ’s Visual
Recognition Technology (VRT). Customers can use AIQ’s innovative app powered by Visual Recognition Technology to win instant prizes when they visit the travel fairs. The VRT replaces the use of QR Codes and is an innovative tool that enables brands to interact with customers with the IV40 branded app by embedding information on each “still image”. Using the AIQ app allows the user a personalised and direct channel to connect quickly with a brand, and they can submit a request for more information or easily enter a contest to win prizes. With interactive engagements being the key component of today’s marketing, visitors at Insight Vacations’ show booth can interact with inspiring travel destination images simply by just scanning on these images using their mobile devices to participate in a sure-win IV-40 Lucky Draw.
From 23 to 25 March, visitors can visit the Insight Vacations booth at the travel fairs (NATAS fair at Singapore Expo Hall 4 Booth 4H16 and Travel Revolution at Marina Bay Sands Convention Centre Basement 2 Hall E Booth 56 ) to enter a sure-win IV40 lucky draw. “We are delighted to partner AIQ to interact with guests at the travel fairs. As Insight Vacations celebrates 40 years of innovation, we wanted to find a creative way to inspire travel and engage customers. We have been creating magical experiences for travellers and with AIQ’s Visual Recognition Technology, we have now managed to transform a visit to our booth into a magical experience with a chance to win prizes!” said Evon Ler, President, Insight Vacations, Asia.
“Interactive experiences have become extremely important for brands seeking to connect with customers. As travellers seek personalised experiences, it is important for travel companies to demonstrate that they are able to offer such a personalised engagement at the start of the customer’s journey. Our Visual Recognition technology is a great tool and provides a seamless experience for the user to start their holiday planning journey through their mobile phones. It also allows brands to understand customers
better with a quick poll. We are excited to partner Insight Vacations to help them engage customers in a memorable way at the travel fairs, thus extending their brand loyalty,” said Marcus Tan, Chief Executive Officer of AIQ.

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