29 June, Singapore: Time travel, space exploration and high-tech installation art came together in spectacular fashion, as OMEGA celebrated the 60th anniversary of its legendary Speedmaster collection in Singapore with a multi-sensory extravaganza that also heralded the opening of the brand’s latest flagship boutique at The Shoppes At Marina Bay Sands.
Over 130 guests, including VIP customers, members of the media and prominent watch bloggers attended the multi-facetted event. Teleporting attendees to the OMEGA universe from the get-go, the evening started with cocktails at a special exhibition area at the Marina Bay Sands mall, followed by a space-themed party at the Art Science Museum.
Upon arrival, guests were whisked to the Speedmaster 60th Anniversary Exhibition at the Marina Bay Sands mall. There, they journeyed through 60 years of the world-famous watch collection, courtesy of carefully curated exhibits.
With captivating displays, multi-media presentations, and selected Speedmaster timepieces, the exhibition led guests through the collection’s entire history – starting with OMEGA’s pioneering spirit that inspired the birth of the collection in 1957; to the watches’ defining involvement in the fields of aviation and space exploration; to its enduring popularity among today’s watch collectors, demonstrated by a showcase of the latest Speedmaster offerings.
The experience was further enriched by the presence of Jose De Cardoso, President of Swatch Group South-east Asia, and OMEGA’s Head of Product Management, Mr Gregory Kissling, who was on hand to share insights on the brand and the Speedmaster’s legacy. Meanwhile, guests capped the exhibition by sharing their memories on social media, posting selfies against a photo wall that featured 60 of the most important Speedmaster models from 1957 to 2017.
Away from the Speedmaster 60th Anniversary Exhibition, guests took the opportunity to visit the new OMEGA flagship store. Spanning 3000 sq ft, the Marina Bay Sands boutique, which opened in December 2016, is a luxurious and inviting haven for OMEGA customers.
After a tour of the exhibition and boutique, guests adjourned to the Art Science Museum, which was transformed into an OMEGA universe unto itself, and took on a futuristic, space-inspired milieu to express the Speedmaster’s legacy in NASA space explorations.
Indeed, the evening was more than a celebration of one of the most iconic watches in the history of horology – it served as a reminder that OMEGA is in pursuit of even greater milestones to come.