Homegrown Japanese skincare brand SHIMBI METHOD is officially arriving in Singapore, debuting a curated selection of seven high-performance essentials designed to make professional-grade skincare easier to understand, personalise, and use at home. Rooted in the philosophy of bringing clinical expertise into everyday life, the brand offers “skincare you can use with confidence” through a transparent, ingredient-led approach. Instead of overwhelming users with complex layering or excessive percentages, the brand focuses on purposeful formulations that work in synergy across steps. This debut empowers consumers to achieve visible results through a safe and personalised routine that bridges the gap between the clinic and the home. 

The Philosophy: The Synergy of Science and Aesthetics

The name SHIMBI METHOD represents the intersection of precision and beauty. Derived from the Japanese word “Shimbi,” which refers to a keen aesthetic eye for beauty, the brand combines this vision with a science-backed “Method” to bridge the gap between professional clinical results and accessible home care. This “Ingredient-First” philosophy ensures that every product is developed with a clinical approach, focusing on transparency and synergistic formulas that consumers can confidently navigate at home.

A Thoughtful Approach to Ingredient-led Skincare

At the core of SHIMBI METHOD are three key principles that blend clinical inspiration with everyday usability. 

Doctor-recommended ingredients. Each formula features trusted, professional-grade actives commonly associated with dermatological skincare, paired with skin-compatible bases for effective yet gentle daily use. 

Optimal concentrations for visible results. Rather than focusing on excessive percentages, ingredients are used at carefully balanced levels to support visible results without compromising skin comfort, with key concentrations clearly stated on-pack for transparency.

Synergistic skincare that works together. The range is designed to be flexible and compatible across steps, allowing products to be layered or combined based on individual skin needs without ingredient conflict or complexity.  

The Lineup: Targeted Solutions for Every Skin Concern

Bringing clinic-quality care to your daily routine, this curated 7-product selection  targets key skincare concerns including brightening, anti-aging, pore refinement and barrier repair.  

1. Face Wash

SHIMBI METHOD Face Wash Double Enzyme, Black Charcoal, Moroccan Lava Clay (120g) $17.00 Aerosol foam cleanser featuring Double Enzyme technology to gently remove dead skin cells and impurities Formulated with Moroccan Lava Clay and Bamboo Charcoal to help absorb excess sebum and unclog pores Creates a dense cushion foam that cleanses thoroughly while minimising friction on skin Suitable for dull, congested and uneven skin texture concerns

2. Derma Serums

SHIMBI METHOD Derma Serum Bakuchiol 1%, Retinol, Retinol Derivative (30ml) $46.00 Dual-chamber serum formulated with Bakuchiol 1%, Retinol and next-generation Retinol Derivative to smooth appearance of wrinkles and fine lines Helps improve skin elasticity and look of sagging for plump, firm appearance Designed for day and night use while remaining compatible with Vitamin C products Targets early signs of ageing while supporting smoother-looking skin

SHIMBI METHOD Derma Serum Arbutin + Vitamin C 5%, Tranexamic Acid + Dipotassium Glycyrrhizate 1.1% (30ml) $32.00 Brightening-focused serum designed to target dark spots, hyperpigmentation, dullness, uneven skin tone and post-acne marks Combines brightening and anti-inflammatory ingredients in one formula to calm visible redness and irritation Lightweight, watery texture that absorbs quickly without stickiness Suitable for consumers looking to achieve a clearer, more radiant complexion 

SHIMBI METHOD Derma Serum Niacinamide 30% (30ml) $32.00 High concentration niacinamide serum formulated to minimise appearance of pores, smooth uneven skin texture and regulates oil production Helps support collagen production and improve skin elasticity  Lightweight texture suitable for layering within skincare routines Ideal for oily, combination and acne-prone skin concerns 

SHIMBI METHOD Derma Serum Mist Panthenol 2.5% (50ml) $22.00 Ultra-fine hydrating mist infused with 2.5% Panthenol Helps replenish moisture and support smoother skin texture throughout the day Can be used over skincare or makeup for added hydration Designed to keep skin feeling refreshed and comfortable in air-conditioned or humid environments * Available in-stores from August 2026

3. Derma Creams

SHIMBI METHOD Derma Cream (Rich Moist / Moist Clear) (45g) $30.00 Japan’s first “Botox-type” peptide cream, enriched with 5 essential ceramides and 4 targeted peptides. Available in two textures: Rich Moist for intensive firmness and dryness care, or Moist Clear for a light, radiant glow finish. Infused with Urea and Squalane to support deep plumping hydration and long-lasting barrier protection 

The Evolution of the “Skintellectual”

As ingredient-led beauty continues to shape the skincare conversation across social media, consumers are becoming increasingly conscious of what goes into their products — from active ingredients to specific concentration percentages. However, with trending actives constantly dominating feeds, many are left wondering what truly works for their skin, which ingredients can be safely layered, and whether “stronger” always translates to better results. 

SHIMBI METHOD was created to simplify that journey. Inspired by the effectiveness of clinic-grade skincare and dermatologist-recommended ingredients, the brand focuses on formulations that are approachable, easy to understand, and designed for everyday use. By clearly communicating hero ingredients and their optimal concentrations on every bottle, SHIMBI METHOD empowers consumers to make informed choices without the complexity. 

Step into the SHIMBI METHOD Experience at Watsons Compass One

Get ready to experience skincare like never before! Discover SHIMBI METHOD at the Watsons Compass One Shopathon Atrium from 22 to 28 June 2026, where it brings its ingredient-led philosophy to life in the most immersive way yet. Step into the full Shimbi Display showcasing the complete range, and get your skin decoded in just 60 seconds at the Skin Analysis station — so you can finally build a routine that truly works for you. 

Here’s what’s in store: 

• Launch Exclusive: 20% off all items
• Free Personalised Skin Analysis Test 
• Exclusive GWPs* — walk away with special gifts-with-purchase
  • Free SHIMBI METHOD Skincare Headband + Wrist Band (Worth $18) with min. spend $35 on SHIMBI METHOD products 
  • Free SHIMBI METHOD Gua Sha + Roller Set (Worth $28.90) with min. spend $55 on SHIMBI METHOD products 

Can’t make it down to the Watsons Compass One Shopathon? The launch exclusive promotions will also be available at Watsons stores islandwide^ and on Watsons Online from 25 June to 19 August 2026. Enjoy 20% off SHIMBI METHOD products, along with the same exclusive gifts-with-purchase, while stocks last. 

*T&Cs apply. While stocks last. 

^ SHIMBI METHOD products are available at 37 Watsons stores islandwide. The full range is available at 22 stores: Ngee Ann City, Toa Payoh, Compass One, Jurong Point, Marina Square, JEM, Raffles City, NEX, Causeway Point, Parkway Parade, Bukit Panjang Plaza, Waterway Point, Tiong Bahru Plaza, Bugis Junction, Tampines Mall, Hougang Mall, Amara 100AM, Eastpoint, VivoCity, Great World City, Marina Bay Sands and City Square Mall. The remaining 15 stores carry the range excluding the Derma Cream and Derma Serum Mist: West Mall, Tampines 1, The Star Vista, Westgate, Northpoint City, Paya Lebar Quarters, Lucky Plaza, Hougang Street 21, Novena Square, ION Orchard, Suntec City, White Sands, The Poiz, Jewel Changi Airport and Ang Mo Kio Hub.

Catch SHIMBI METHOD at a Watsons Near You

The SHIMBI METHOD experience doesn’t stop there — look out for 6 storefront events rolling out across Watsons island-wide! Each stop features a Skin Analysis station, and dedicated Beauty Advisors on hand to help you find your perfect match. Check out the full schedule below:  

Location	Dates
Northpoint Storefront	27 Jul – 2 Aug 17 Aug – 23 Aug
JEM Hotspot	27 Jul – 2 Aug
Suntec City Hotspot	17 Aug – 23 Aug
Raffles Place	7 Sep – 19 Sep
Ngee Ann City Hotspot	5 Oct – 11 Oct