Homegrown kids tech brand myFirst launches its most advanced instant camera in Singapore that transforms fleeting memories into vibrant keepsakes

Homegrown kids tech brand myFirst has officially launched its most advanced instant camera yet, the myFirst Camera Insta Lux, which was first introduced at CES 2026.

Instant cameras have always been loved for turning special moments into physical keepsakes instantly, but that convenience often came at the cost of print quality and durability.

The myFirst Insta Lux changes that by combining the speed of instant photography with dye-sublimation printing technology, producing vibrant, high-quality prints that are waterproof and fingerprint-resistant. From birthday celebrations and family gatherings, to day trips and casual hangouts, the Insta Lux offers a simple way to capture precious memories and turn them into long-lasting mementoes on the spot.

Unlike traditional instant film, which relies on light-sensitive chemicals that react when exposed to light, dye-sublimation printing uses heat to transfer colour onto photo paper in multiple layers. Each print is then finished with a protective coating, producing durable prints with colours that can remain vibrant for decades, making them well-suited for scrapbooking, wallets and phone cases.

It features a 5MP camera with Smart Exposure, allowing users to take clear, well-balanced photos across a range of lighting conditions, from bright outdoor settings to lower-light environments, without having to adjust a single setting. Combined with easy-to-use creative frames and filters, the myFirst Insta Lux makes it fun and easy to add a personal touch to every shot. .

With built-in Wi-Fi connectivity, the Insta Lux also pairs with the myFirst Circle app, allowing users to print photos directly from their smartphone gallery. This gives families added flexibility to turn old digital snapshots into vibrant prints as well.

Other key features include:

a 2.8-inch IPS colour screen for previewing photos before printing, so you won’t waste film
dual lenses, including a selfie lens, for more flexible shooting
an ergonomic shutter button with integrated LED flash for easier handling and brighter shots

Retailing at S$239, the Insta Lux is designed for families and young creators who want a simple way to capture and print everyday moments. Its simple point-and-shoot design makes it easy for anyone to use.

Refills are priced at S$19.90 for two film cartridges that deliver up to 20 prints, or about S$1 per print. The cartridge system is also easy to replace, making it convenient to keep printing with minimal interruption.

Available in Cotton Candy Mix and Grey, the myFirst Camera Insta Lux is now available at the myFirst digital store, myFirst Suntec Experience Store, and POPULAR Bookstores across the country. To celebrate the launch, POPULAR Bookstore members can enjoy a special in-store price of $219 for the myFirst Insta Lux Instant Camera, while the Refill Film is available for $17.90.

Camera Specifications: