This June, an exciting culinary journey awaits as UOL Malls presents its upcoming summer campaign, RJ’s Adventure, in partnership with global creative studio, Line Friends. From 1st June to 7th July, shoppers can immerse themselves in a line-up of activities featuring K-Pop idol persona, RJ.

Throughout the campaign, shoppers can embark on the fun-filled RJ Food Trail to indulge in RJ-approved gourmet delights. From Asian cuisines to Western delicacies, mall-goers at participating UOL Malls, KINEX, United Square, and Velocity@Novena Square can eat their way to redeem special edition RJ merchandise, while U-POPP (UOL’s Power of Purchase Program) members can grab additional BT21 premiums and participate in exciting workshops.

RJ Food Trail: Eat Your Way To Redeem Special Edition RJ Foodie Bowl

Specially designed to share RJ’s love for good food, fans can journey through various culinary delights located across all three malls as part of the RJ Food Trail. Not sure where to start? Each dining outlet will also showcase RJ-approved dishes, which will earn you stamps that can be redeemed for an RJ Foodie Bowl.

Whether you’re seeking a scrumptious meal for a family outing or an indulgent dessert to simply unwind, discover some of RJ’ Recommended Dishes at participating locations: The Morning Catch Seafood (KINEX), Burnt Cones (United Square), and Nunsaram Korean Dessert Cafe (Velocity@Novena Square). Endorsed by RJ, a true foodie at heart, these selections ensure a delightful culinary experience for all.

Early birds will also have the opportunity to collect five stamps which can be used to redeem a special-edition RJ Foodie Bowl. Stamps can be collected with a starting spend of $10 per store. Each mall has its own unique stamp booklet though, so make sure you bring the right booklet along with your shopping!

With 40 dishes to explore, from gourmet delights to all-time Singaporean favourites and desserts, foodies are in for a treat.

Unlock Exclusive Deals At RJ’s Adventure

UOL   Malls is offering shoppers exclusive perks, including workshop passes and shopping rewards.

Additionally, shoppers can redeem exclusive BT21 premiums, such as BT21 A4 Pouches and BT21 Tumblers in various colours, available at all three malls with a minimum spending. Shoppers can easily enjoy these benefits by spending and signing up as U-POPP members.

United Square and KINEX: Score Personalised BT21 Merch

The Summer Studio, available at United Square and KINEX, offers mall-goers a space to unleash their creativity through two curated workshops. From 1st to 10th June, visit United Square (Main Atrium, Basement 1), and from 14th to 23rd June, head to KINEX (Main Atrium, Level 1). Shoppers can redeem a pass to one of two workshops: the first workshop allows participants to choose from 60 collectable stickers, which come with a jar, and the second workshop, for an additional $5, features a design-your-own T-shirt activity with exclusive designs and customisable initials.

Choose from over 60 collectable stickers in a jar or design-your-own T-shirt at the Summer Studio

A Play Line Friends Pop-Up Store will be featured at these malls, with a special event showcasing the launch of the exclusive RJ Foodie Merch on June 4th.

Visitors can also snap Instagram-worthy photos with the four-metre-tall RJ inflatable at these two malls to capture memorable moments with friends and family.

Velocity@Novena Square: Snag Exclusive Merchandise From a K-Pop Group

In celebration of BT21’s sixth anniversary, Velocity@Novena Square is thrilled to announce its exclusive pop-up event at the mall. From 10th to 30th June, visitors should not miss out on the opportunity to save big with an incredible 40% store-wide discount on all merchandise. To unlock more rewards, shoppers who spend $60 at the pop-up store can redeem a JUMBO BT21 6th Anniversary sticker, while stocks last.

At the same time, mall-goers and K-Pop fans will also be in for a surprise with the launch of merchandise from a K-Pop group at PLAY LINE FRIENDS POP-UP STORE. From adorable photo card packs, and costume plushies to acrylic keyrings, fans will find a wide array of collectibles to add to their treasured memorabilia.

The launch will take place at Level 1 of Velocity Wing Atrium, with details to be revealed at a later date.

From mouth-watering culinary offerings to exclusive merchandise and a wide array of engaging activities, captivating events, and unforgettable experiences, UOL Malls have plenty to offer for a fun adventure with friends and family this summer.

For more information as well as Terms and Conditions, visit the respective malls’ websites (KINEX / United Square / Velocity@Novena Square).