Introducing Jentle Salon, the third project imagined by Gentle Monster and Jennie.

The two creative forces present a collaborative collection that transcends the realm of eyewear through its eye-catching charm designs, encouraging a diverse expression of style.

Experience Jennie’s captivating touch on the unique collection through special pop-ups in 13 global cities and a dreamy campaign featuring the customizable frames.

Gentle Monster and Jennie present an eyewear collection embellished with eye-catching charm designs that encourage a diverse expression of style.

Comprised of eight different frame silhouettes, the Jentle Salon collection features innovative elements such as temples designed for detachable charms as well as temples that slide into hair, resembling a barrette.

Discover a range of 11 charms that sophisticatedly interpret Jennie’s favorites – like capybaras and clouds – amongst a refined line of eyewear through Gentle Monster’s official on and offline stores.

Gentle Monster and Jennie’s conception of Jentle Salon features a campaign video directed by Yuann that showcases Jennie pushing her boundaries as an artist and highlights the creative design elements of the new collection.

The campaign images, captured by artist and photographer Petra Collins, instill a sense of magic through an analog lens, inviting viewers into the Jentle Salon dreamscape.

Introducing the third fantasy world envisioned by Gentle Monster and Jennie, “Jentle Salon.”

Nostalgic stuffed animals are reinterpreted through the eyes of Gentle Monster, expressed as fantastical objects centered around mythical unicorns, manifesting Jennie’s dreams.

The iconic pop-ups featuring a giant unicorn object adorned with hairpins will open in 13 cities worldwide. Visit the pop-up to discover the full Jentle Salon collection, consisting of 8 eyewear designs and 11 charms to accessorize the eyewear in various ways, created through the special collaboration between Gentle Monster and Jennie.

CITY	ADDRESS / HOURS	PHONE	OPE NING DATE	CLO SING DAT E
SEOUL	50, Apgujeong-ro 46-gil, Gangnam-gu, Seoul, Republic of Korea (MON-SUN 11:00am-9:00pm)	+82 070 4128 2126	5.1	6.30
TOKYO	5 Chome-3-2 Minamiaoyama, Minato City, Tokyo 107-0062 Japan (MON-SUN 11:00am – 08:00 pm)		5.1	6.30
OSAKA	3F, 8-7 Kakudacho, Osakashi, Osakafu, Japan (MON-SUN 10:00am – 08:00 pm)		5.1	5.26
SHANGHAI	Haus Nowhere Shanghai, 上海市黄浦区淮海中路 798-812号(798-812, Mid-HuaiHai Rd., Huangpu District, Shanghai) (MON-SUN 10:00am – 10:00 pm)	+86 136-3660-4979	5.1	6월 말
BEIJING	1F S10-15, 2F S10-23 & 3F S10-32, South Zone, Taikoo Li Sanlitun, 19# Sanlitun Rd, Chaoyang District, Beijing, China (MON-SUN 10:00am – 10:00 pm)	+86 010-8400-4583	5.1	6월 말
NYC	45 Grand Street, New York, NY 10013	(213) 935-8114 ext. 1	5.1	5.12
MANILA	Shangri-La at The Fort, Manila, 5th Ave, Taguig, 1634 Metro Manila, Philippines (SUN-THU 11:00am–10:00pm) (FRI-SAT 11:00am-11:00pm)	+63 02 8372 0817	5.1	6.30
SINGAPORE	MARINA BAY SANDS, 2 BAYFRONT AVENUE, #B2 – 103/104/105, Singapore 018972 (MON-THU 10:30am–10:00pm) (FRI-SAT 10:30am-11:00pm)	+65-66887257	5.1	5.30
TAIPEI	Shop F1-04-06, 1/F, Breeze Nanshan, No.17, Songzhi	+886-2-2723-3313	TBD	TBD

	Rd, Xinyi District, Taipei City, Taiwan 110 (영업시간 TBD)
LA	South Coast Plaza Level 1, Carousel Court 3333 Bristol St Costa Mesa, CA 92626 (MON-SAT 10:00am-08:00pm) (SUN 11:00am-07:00pm)	(213) 935-8114 ext. 4	6.1	6.20
HONGKONG	Atrium II, Harbour City, 3-27 Canton Rd, Tsim Sha Tsui, Hong Kong		6.28 (TBD)	7.11 (TBD )
KULALA LUMPUR	Plaza The Exchange TRX, Ground Floor, Persiaran TRX, 55188 Kuala Lumpur (MON-SUN 10:00am – 10:00 pm)	+603-23860053	7.5 (TBD)	7.28