CHINESE NEW YEAR WITH GLENFIDDICH’S GIFT PACKS AND INTERACTIVE POP-UP

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Glenfiddich, the family-owned distiller known for its exceptional single malt Scotch whisky, has unveiled its annual limited edition Chinese New Year gift packs, designed by Shanghai-based illustrator, Yixin Zeng. These gift packs are the perfect way to celebrate the Year of the Rabbit and to gift to friends and family as a symbolic present during the festive season.

The design features the iconic Glenfiddich Stag (福鹿) which represents wealth, prosperity and longevity in Chinese culture. On the packs, the magnificent Stag takes center stage amidst a fantastical scene rich with texture, vibrant festive patterns, and colorful elements surrounding its antlers. Each gift pack comes with a bottle of Glenfiddich’s exceptional single malt Scotch whisky, skilfully crafted by Malt Master Brian Kinsman.

Starting with the Reserva Rum Cask 21 Year Old pack, finished in Caribbean rum-soaked casks where it’s infused with a spicy warmth and indulgent vanilla and toffee sweetness. The gift packs are also available with the 12, 15, and 18 Year Old variants that showcase the finest flavors of Scotland. Each design color corresponds with the respective expression, and includes a bottle of Glenfiddich and a complimentary branded highball glass or nosing dram, all housed in a gift box with beautiful finishing.

Will Peacock, Global Luxury Director says: “Every Chinese New Year is a meaningful celebration for many around the world. For us at Glenfiddich, the synergy and significance that our brand icon has with the festival is very meaningful. We are very excited to partner with acclaimed illustrator, Yixin Zeng, whose bold and effervescent style is just what we were looking for to bring this year’s limited edition Chinese New Year gift packs to life.”

In addition to the gift packs, Glenfiddich will also be hosting a Lunar New Year Pop-up at the Suntec City Atrium Tower 3 & 4 between 11-15 January. Visitors will be able to discover the pioneering spirit behind the brand’s iconic whiskies and compete in a series of interactive digital games, with the highest scorer each day taking home a bottle of Glenfiddich. There will also be custom calligraphed Glenfiddich Lunar New Year “福” decor available at select time slots from Friday to Sunday, and visitors can also send wishes of good fortune to their loved ones at the Lantern Wall.

Mark the auspicious occasion and embark on an extraordinary journey with Glenfiddich’s limited edition Chinese New Year gift packs and by visiting the Lunar New Year Pop-up. With the perfect blend of rich history, culture, and exceptional single malt Scotch whisky, these gift packs and experiences are sure to make this Chinese New Year an extraordinary one.

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