Audi brings House of Progress, new line-up to Singapore in 2023


Audi will be delighting Singapore customers in 2023, with the first-ever House of Progress exhibition in Singapore and the launch of never-before-seen models in the market. The new offerings include the Audi Q8 e-tron and Q8 Sportback e-tron, as well as the performance editions of the Audi RS 6 Avant and RS 7 Sportback.


In the first half of 2023, Audi is set to bring its immersive brand experience, House of Progress, to Singapore. Following successful editions in Tokyo, Milan, São Paulo and Montreal, Audi’s House of Progress brings to life the brand’s commitment to their four core pillars: digitalisation, design, progress, and sustainability. Through interactive installations fit for all ages and engaging panel discussions with local thought-leaders in Singapore, Audi will drive conversations on sustainable progress and share its vision for the future of mobility.


“We are excited to bring House of Progress to Singapore for the first time next year. Through this experience, we hope to showcase Audi’s future-oriented values for a better, more liveable world, and offer a glimpse into how we are evolving as a brand to meet the growing needs of our customers,” said Markus Schuster, Managing Director, Audi Singapore. “Our 2023 line-up will also debut new models that will not only expand our current electric range here, but also continue to excite customers with our latest innovations.”


The 2023 arrivals will enhance Audi’s electric and high-performance portfolio, strengthening the brand’s appeal in Singapore amid evolving consumer expectations. In addition to the new product launches and experiences, upcoming concepts will further showcase Audi’s commitment to sustainable mobility and customer centricity. The brand is set to unveil the Audi activesphere concept in the beginning of 2023 – the fourth model in the family of concept cars that Audi has been introducing since 2021.


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