Korean fried chicken brand, Phat Fingers launches its first retail outlet today at the heart of Singapore’s Central Business District at 51 Telok Ayer Street. The new outlet features curated sauces such as soy garlic, honey butter, classic yangnyeom, nuclear spicy, and authentic spirits for discerning Korean flavours enthusiasts.
Launched in 2021 by TiffinLabs as a delivery-only brand, Phat Fingers’ has expanded to over 32 storefronts virtually across Singapore, Malaysia and Thailand, experiencing more than 20% growth in revenue month on month. The launch of the retail outlet serves as an avenue for the brand to strengthen its relationship with its consumers by offering crispy, juicy, and spicy Korean fried chicken to CBD dwellers.
The Mouth-Watering Korean Fried Chicken Menu
Phat Fingers’ first retail outlet aims to serve customers in Singapore with its variety of crispy authentic Korean menu items anywhere and anytime
The Phat Fingers brand is known to use high-grade chicken, and traditional Korean sauces such as honey butter, classic yangnyeom, nuclear spicy on warm soft buns.
Visitors can take their pick of mains from Classic Yangnyeom Tenders (a classic sweet and spicy glaze over the juicy and crispy chicken tenders) at only S$9.99 per serving, or for those on the go, a K-Rice Bowl with Chicken Poppers or Cutlet for just S$7.99 per serving. For sides, choose from their Seaweed (seaweed lovers rejoice; and it’s available all-year round!) or Mala Shakers Fries for a kick of spice, both at S$4.50 per serving.
TiffinLabs, Southeast Asia largest virtual restaurant group with 21 virtual brands in its portfolio, is launching Phat Fingers as the first of its brands to go from online to offline. With the launch of the franchised retail outlet, TiffinLabs aims to expand its retail franchisee network across Singapore, Malaysia and Thailand.
October 28th marks the grand opening of the retail outlet, Phat Fingers is giving away S$5,000 worth of free menu items, discount coupons and merchandise to be won in the month of November. This includes scoring Psy’s Famous Chicken Burger for as low as S$4.99 (U.P. $8.99) on the opening day, along with a Spin & Win Wheel happening every Friday from now till the end of November, where visitors can stand a chance to win FREE chicken tenders for a whole year! Those looking for an Instagram-worthy experience can also join the fun at Phat Fingers’ curated photo booth.
Be sure to check out Phat Fingers’ first outlet today! For more information on Phat Fingers, please visit https://www.phat-fingers.com/. To enquire about franchising and partnership, email firstname.lastname@example.org.
Phat Fingers is located at 51 Telok Ayer St, Unit 01-03 Singapore 048441. The opening hours are from 11am to 9pm every day of the week.