Scent by SIX has launched its fourth outlet in Singapore, at VivoCity mall, extending its presence throughout the island. Its other outlets are located at Bugis Junction, 313@somerset and Jem.
The new addition was opened soon after the homegrown fragrance brand was conferred the Singapore Promising Brand Award and Social Contribution Award 2020/2021, by the Singapore Prestige Brand Awards (SPBA).
Following the success of its recent scents, Sleep, Returns and Hikaru, Scent by SIX will be introducing a trio of scents, the Care Range. Created in collaboration with non-profit organisation, Caregivers Alliance Limited (CAL). A portion of the sales proceeds will be donated to CAL to enable them to continue providing training and support to caregivers of persons with mental health issues.
VivoCity Outlet – New Space, New Experiences
Located at a prominent spot at the basement of the bustling VivoCity mall, the new Scent by SIX outlet looks set to take the brand to greater heights. In alignment with its mission to use its scents to heal, soothe and delight one’s mental wellness, the petite 312 sq ft space emanates a calming vibe with its stucco walls of sandstone pink and rounded edges. Clara Yee shares the design inspiration: “The latest Scent by SIX outlet was designed with a nod to the tropical vibrancy of Singapore’s Southern Islands. Taking reference to the curved undulating silhouettes of Sentosa and Violin Islands, the plinth displays showcase the scent diffusers. A colourful centrepiece mural designed for this intimate space functions as an anchor of the surrounding displays, grounding it with vibrancy and positivity.” This is Clara’s third project for the brand having designed its flagship store at 313@somerset and Jem outlet.
New Trio of Scents – Created in Collaboration with Caregivers Alliance Limited (CAL)
Infused with fragrance intelligence technology to influence positive emotions in the wearer, the new Care Range comprises of Care to Focus, Care to Relax and Care to Sleep Better. Created in collaboration with Caregivers Alliance Limited (CAL), the scents were developed over several months in a series of workshops involving CAL’s caregiver volunteers, who drew from their personal experiences to help formulate the products. “It was exciting for me to be able to be part of the creation process, and to learn that something as simple as a scent can have such a positive impact on my mental health,” says Vanessa Soon, who cares for a friend, and was one of the caregivers involved in the process.
An advocate of mental wellness, Founder of Scent by SIX, Jason Lee aims to create awareness of caregivers’ needs with this initiative. “We would like to support CAL by shining the spotlight on caregivers. Caring for a loved one or a friend with a mental health issue demands a lot from the caregiver. CAL provides support and resources to help caregivers cope with their situation and prevent burnout, which may lead to mental health issues if left unaddressed,” he says. It was in his capacity as a grassroots volunteer at Bukit Batok division with Member of Parliament, Murali Pillay, that Jason was introduced to Tim Lee, Chief Executive Officer of Caregivers Alliance Limited.
“CAL is delighted to co-create this trio of scents with Scent By SIX. Caring for someone with a mental health issue can be a long, arduous journey that often takes a toll on the caregiver’s own wellbeing. Our mission is to help make their burden easier to bear, by providing the right tools, knowledge and support. With the Care range, we hope to harness the power of scent to bring mental and emotional health benefits to caregivers – and anyone for that matter – because who doesn’t need a little help to Sleep, Relax and Focus better?” says Tim Lee.
The Care Range comprises the following items:
Care to Focus:
Reed Diffuser, 110ml (S$48), Scent Spray, 30ml (S$32), Aroma Essence, 10ml (S$22) & 50ml (S$66)
Care to Relax:
Reed Diffuser, 110ml (S$48), Scent Spray, 30ml (S$32), Aroma Essence, 10ml (S$22) & 50ml (S$66), *Magnetic Diffuser Set (S$32)
The Magnetic Diffuser Set consists of two miniature-sized magnets with a 5ml aroma essence in the Care to Relax scent, packed in a gift box. The magnets can be worn on a face mask or on one’s clothing.
Care to Sleep Better:
Reed Diffuser, 110ml (S$48), Pillow Mist, 30ml (S$32), Aroma Essence, 10ml (S$22) & 50ml (S$66)
Care to Relax:
Top: Lemon, Ginger
Middle: Cyclamen, Chamomile, Jasmine
Base: Musky, Cedarwood
Care to Focus:
Top: Lemon, Grapefruit, Ginger
Middle: Muguet, Rose, Tea
Base: Amber, Cedarwood, Musk
Care to Sleep Better:
Top: Bergamot, Pineapple essence, Lemon peel
Middle: Lily of the Valley, Jasmine, Freesia
Base: Green Tea, Sandalwood, White Musk
The Care range is available for purchase at the following Scent by SIX outlets:
– Jem Scent Bar, #01-K1
– Bugis Junction boutique, #01-15
– Sanctuary 313@Somerset, #B2-30
– VivoCity boutique, #B1-08
It is also available online at http://www.scentbysix.com.