dejavu, Japan’s most successful mascara and eyeliner products

ModelLash Up Mascara

Cream Pencil1_Real Black

dejavu is Japan’s most successful mascara and eyeliner brand. It’s single-mascara launch which captivate the hearts of many since 2001, has always provide women across the world with affordable products that are scientifically-proven for its advanced formulas for effortless beauty.

All its mascara and eyeliner products contains the breakthrough technology of :

The 24-hour smudge-proof and flake-proof film formula intensifies with every application, but miraculously and instantly washes off with just warm water without any remaining stains.



While wearing dejavu mascara or eyeliner, you’ll be glad to know the unique film is enriched with a blend of moisturizing serum to leave lashes suppler and more resistant to falls, for a naturally denser and thicker lash bed.

Formula (1)

Introducing its duo eye makeup products you can’t do without this season.

dejavu cream pencil has an ultrafine 0.65mm oval cross-section tip that can create thick or thin stable strokes, allowing you to define different types of makeup looks depending how you feel through ultra-thin to bold striking lines. If you wish to make your eyes bigger, it can also fill spaces along the lash line to enhance the volume of lashes.

Tugging on your eyes would make your eyes age faster, dejavu has created a special loose pigment formula that makes an effortless glide without needing much pressure. It easily disperses pigments that crafts beautiful yet detailed lines, and it is smoother and creamier than most gel liners.
To ensure that your makeup stays perfect after those long hours of preparation, it is waterproof and has a 24h staying power that is oil, sweat and rub resistant. This cream eyeliner also contains beauty ingredients in its formula, ceramide, rosemary extracts and squalene.

Shade Variety
dejavu Lasting Fine Cream Pencil comes in four colours: Black, Navy, Mauve Brown, and Dark Brown.


dejavu Lash Up is an ultra-thin 1.5mm * 2 triangle brush that evenly coats all the ”lashes in tight areas” such as the corners of the eyes and the lower lashes. It coats even new lash growth at the base, so all lashes are coated from root to tip and are evenly accentuated.

Lash Up Mascara-2
They have developed a “smooth fit film” with a highly adhesive liquid that thoroughly coats even thin, short lashes of the soft, downy type, accentuates even “invisible lashes”. Evenly coating from roots to tip, forming an ultra-thin film on each lash, creating a beautiful, clump-free finish.

Despite not being waterproof, you need not worry about getting panda eyes as this film comes off easily when washed with warm water.


Inspired by millions of women and the desire to keep things natural and safe, dejavu launched dejavu Fiberwig Mascara in 2001. The one-and-only-product revolutionized the cosmetic industry, especially with its unique film-type technology that washes off with just warm water. This breakthrough film-type technology took the market by storm and quickly, words spread from Japan to the world.
Since then, dejavu has continued to innovate, develop and improve a series of award-winning mascaras and started to include eyeliners into their product range, incorporating the film-type technology into each product for an individualized formula. The brand has been expanding internationally ever since and is now sold in over various countries across the globe to provide women across the world with affordable products that are scientifically-advanced formulas for effortless beauty.

All dejavu products are available for purchase at Amazon online store and the following physical retail stores:
● Guardian
● Watsons
● Pink Beauty
● Welcia-BHG
● Don Don Donki
● Nishino Pharmacy
● Tokyu Hands

For more information about dejavu, please visit

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