Lily Allen announces collaboration with Womanizer


Womanizer Liberty By Lily Allen_Front_3

In her continuing quest to create a more open, sex positive society Lily Allen has spent the past several months working with German brand Womanizer to create her very own product, the ‘Liberty’ set for launch on October 22.

Lily joins the company as Chief Liberation Officer, leading the charge on their #ILoveMyself campaign, raising awareness for sex positivity and female masturbation.

Lily’s relationship with Womanizer began when she mentioned using their products in her Sunday Times best-selling memoir My Thoughts Exactly. Talking about discovering her own sexual pleasure while on the Sheezus tour, she wrote “And since you ask if I had to pick one vibrator above all the others, I recommend the Womanizer”, she said.


#I Love Myself. Do you?

According to a recent Womanizer survey[1] with 7,000 men and women from 14 countries, the international masturbation gap between the genders is still 68%. Men engage in the act about 156 times per year, while women only engage around 50 times a year on average. Singapore specifically has the higher masturbation gap amongst other surveyed countries, where women masturbate 79% less than men. Local survey shows that men do it 136 times a year, while women only do it 28 times.

Lily and Womanizer want to challenge existing assumptions and myths with the #ILoveMyself campaign and invite people to reflect on their own, often negative attitudes towards this topic.

Liberty by Lily Allen: A limited edition designed for the independent woman

Small, lightweight, stylish, and discreet in design. The Liberty model comes with a magnetic cap and six intensity levels, simple two-button operation and is feather-light, perfect for travel and discreet in handbags. Together with Lily, Womanizer created new packaging and a bold colour scheme for the product itself.

The patented and revolutionary Pleasure Air Technology was the first technology to stimulate the sensitive nerve endings of the clitoris with gentle air waves. How does that feel? Asking Lily “Completely different. And Womanizer can give you an orgasm within a short time and even multiple ones.”

Product details 

  • Magnetic Travel Cover
  • Pleasure Air Technology
  • Water resistant (IPX 7)
  • 6 Intensity levels 
  • Running time: 120 minutes 
  • Size: 104 x 55 x 48mm
  • Rechargeable

Price and availability

Retailing at 140 SGD, Womanizer Liberty by Lily Allen will be exclusively launched through the online store of Guardian Singapore the last week of October. From November onwards, it will be available in most pleasure retailers in Singapore and online at with fast, local and discreet delivery.

[1] The representative survey was conducted in July 2020 in cooperation with Appinio. 7,000 men and women from 14 countries (Australia, Austria, Canada, France, Germany, Hong Kong, Korea, Singapore, Switzerland, Taiwan, UK, USA) participated. Further results on request.

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