OLAY CELEBRATES THE LAUNCH OF OLAY RETINOL24 WITH ITS FIRST VIRTUAL EVENT

Leading skincare brand Olay paves the way to transformative skincare with its inaugural virtual event taking place on 19 May at 8 pm on Instagram Live – Olay Retinol24 in conversation with David Khoo and Charmaine Yee. Hosted by Olay Principal Scientist David Khoo and confidence coach Charmaine Yee, the 45-minute session is in celebration of the brand’s newly launched revolutionary night time skincare collection Olay Retinol24. Offering an exclusive behind-the-scenes peek, consumers will discover science secrets and tips on how to amp up their night-time skincare regime to achieve plumper, younger-looking skin – perfect for those sleepless nights.

 

Virtual Launch Main Image

A report from Royal Philips showed that Singaporeans get an average of 6.9 hours of sleep every night with reasons such as distractions of social media, sleeping environment and stresses from work affecting them the most. With this in mind, Olay understands the rising concerns of looking fatigued. Developed for the time-pressed millennial, Olay Retinol24’s innovative proprietary Retinoid complex keeps skin hydrated for 24 hours and gives visible skin transformation in 28 days. The best part? It does not need to be layered in a regimen, ideal for those prone to staying up late while having absolute assurance in looking radiant.

In partnership with Guardian Health & Beauty Singapore, the live stream event will offer consumers an exclusive behind-the-scenes peek into the Olay Retinol24 range. Conversation touchpoints include; science skincare secrets and tips, an educational insider look into an Olay Retinol24 skincare routine and discover how to achieve inner and outer confidence by addressing tired skin from sleepless nights. The session will end with a live Q&A to answer all of your burning skincare questions. Olay Retinol24’s virtual event will also feature two other guest speakers – entrepreneur Elaine Rui Min and fitness trainer Jia En Tiong

“Gone are days of complex 10-step regimens, it has become clear that millennials are looking for quick and effective solutions in their skincare, and Olay Retinol24 aims to help them streamline their night-time routine. Retinol products have gained a reputation for being harsh on the skin, but that is simply a blanket answer that does not apply to every formula. With this live-stream, we hope to educate consumers about Olay Retinol24’s unique blend that sets it apart from other products as its active ingredients and bioavailability culminate in better absorption, for a speedy and potent night-time regime,” says Mr David Khoo, Principal Scientist and Global Scientific Communications Leader for Olay.

Charmaine adds, “We all know how late nights can impact our skin, and overall confidence. We hope to give women the Olay Retinol24 tools and secrets during the live-stream event to help them feel empowered every day.”

OLAY RETINOL24 – EXCLUSIVE OFFERS ON INSTAGRAM LIVE

To commemorate its first virtual event, Olay will be offering three lucky attendees the chance to win one full set of the Olay Retinol24 range (UP: $164.70) for them to start their restorative journey to plump and bouncy skin.

As an additional sweetener, customers will be able to get $10 off with a minimum $50 spend on Olay Retinol24 via Guardian Health & Beauty’s online portal with the code OLAYRETINOL10, valid from 9 May to 3 June 2020.

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