RIMOWA TRAVELS TO VENICE BEACH FOR A BEACH-INSPIRED COLLABORATION WITH GARRETT LEIGHT’S EYEWEAR BRAND GLCO

Marked by a shared passion for craftsmanship and expertise, RIMOWA and indie eyewear brand Garrett Leight California Optical (GLCO) join forces to release a special edition collection inspired by the sun-soaked surf culture and psychedelic art scene of the Californian coast.

RIMOWAxGLCO_Group-Final1

“We’re excited to team up with Garrett Leight to launch RIMOWA’s first-ever eyewear collaboration,” said Alexandre Arnault, CEO of RIMOWA. “As long-time fans of Garrett Leight California Optical, we were thrilled to develop this exclusive Venice Beach-inspired beach set together coinciding with the California brand’s 10th anniversary.”

 

In just ten years, Garrett Leight’s eyewear brand has gained a loyal cult following of its own including some of the most recognizable global tastemakers. Blending old and new, iconic and innovative, Garrett Leight California Optical brings a fresh perspective to classically tailored eyewear. Using only the highest quality materials, Garrett Leight California Optical frames are carefully designed at their studio in the Arts District of Downtown Los Angeles and manufactured with cutting edge technology, attention to detail, and skilled hand detailing.

 

“I always look for best-in-class partners to collaborate with, and there’s truly no one better than RIMOWA when it comes to luggage. Sunglasses are an important accessory for any traveller, so partnering with them to create this experiential package for our consumers felt very organic,” said Garrett Leight, Founder & CEO of GLCO. “Paying homage to our California heritage and the legendary eras that inspired this collaboration is a perfect way to celebrate our ten years in business.”

 

The exclusive eyewear collaboration includes six pairs of expertly crafted sunglasses, two luggage sticker sets and a limited-edition RIMOWA x Garrett Leight California Optical Essential Cabin Suitcase in white gloss. Inside the suitcase, customers will find a pair of RIMOWA x Garrett Leight California Optical Gold sunglasses and a complete line of beach-ready accessories, including a beach towel, surf wax, the limited-edition luggage sticker sets, and a luggage tag specially crafted for this partnership.

 

Captured in a campaign written and directed by Dave Franco that celebrates the lifestyle and culture of Venice Beach, the special edition eyewear collection includes six sunglass designs, including three metal and three acetate frames. Lens colours vary from sepia, green, blue or black. Each pair of RIMOWA x Garrett Leight California Optical sunglasses comes housed in a unique co-branded grooved sunglasses case.

 

Available starting from March 12, 2020, the RIMOWA x Garrett Leight California Optical sunglasses (SGD $600 each), the RIMOWA x Garrett Leight California Optical Essential Suitcase (SGD $1,640) and the RIMOWA x Garrett Leight Sticker Set (SGD $50) will be available in select retail stores and online at RIMOWA.com and GarrettLeight.com.

 

RIMOWA暢遊威尼斯海灘

GARRETT LEIGHT旗下眼鏡品牌 GLCO攜手呈獻沙灘主題聯乘系列

 

2020310日: RIMOWA和獨立眼鏡品牌Garrett Leight California Optical(GLCO)同樣熱愛精湛工藝和專業智慧,因而決定攜手合作,從加州海岸的滑浪文化和迷幻藝術場景取材,推出特別聯乘系列。

 

RIMOWA行政總裁Alexandre Arnault表示:「我們很興奮能與Garrett Leight合作,帶來RIMOWA歷來首個聯乘眼鏡系列。我們是Garrett Leight California Optical的忠實支持者,很高興在這個加州品牌慶祝創立十周年之際,呈獻這個以威尼斯海灘為靈感的獨家系列。」

 

在短短十年間,Garrett Leight的眼鏡品牌便贏得一批忠實顧客的支持,當中包括全球知名的時尚先驅。Garrett Leight California Optical擅長揉合新與舊、經典與創新元素,以新穎角度演繹傳統的眼鏡。品牌只選用頂級的物料,在位於洛杉磯市中心藝術區的工作室精心設計眼鏡,並結合先進科技、一絲不苟的細節與精細的手工細節匠心製造產品。

 

GLCO的創辦人兼行政總裁Garrett Leight表示:「我一直在尋找最佳的合作夥伴,在行李產品領域,RIMOWA絕對是不二之選。對旅客而言,太陽眼鏡也是不可或缺的配飾,所以與RIMOWA合作,為我們的顧客打造特別系列,是非常自然的事。是次合作向加州傳統和傳奇年代致敬,是慶祝品牌創立十周年的最佳方式。」

 

獨家眼鏡系列帶來六款精心雕琢的太陽眼鏡、兩套行李箱貼紙和一款限量版白色亮面RIMOWA x Garrett Leight California Optical Essential Cabin行李箱。行李箱內附有一副RIMOWA x Garrett Leight California Optical金色太陽眼鏡和一系列沙灘用品,包括沙灘毛巾、滑浪板蠟、限量版行李箱貼紙套裝,以及為是次合作打造的獨家行李牌。

 

Dave Franco構思和執導的宣傳廣告頌揚威尼斯海灘的悠閒生活方式和文化,巧妙襯托特別版眼鏡系列的六款太陽眼鏡,包括三款金屬鏡框和三款醋酸纖維 (acetate)鏡框,鏡片顏色則包括深啡色、綠色、藍色和黑色。每副RIMOWA x Garrett Leight California Optical太陽眼鏡也附送獨一無二的聯名溝槽式設計太陽眼鏡盒。

 

RIMOWA x Garrett Leight California Optical太陽眼鏡系列將於2020312起發售(每副售SGD $600),而RIMOWA x Garrett Leight California Optical Essential行李箱(SGD $1,640)和RIMOWA x Garrett Leight貼紙套裝(SGD $50)則於指定零售商店和RIMOWA.com及GarrettLeight.com有售。

 

 

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