Partnership Announced in line with Launch of WorldLuxury℠ Affinity Program for WorldHotels’ Luxury Collection

WorldHotels has announced its strategic partnership with Forbes Travel Guide today, collaborating with the global leader in hospitality ratings to redefine luxury and deliver exceptional guest experiences at its Luxury Collection hotels. This partnership is announced as part of the newly launched WorldLuxury^SM Affinity Program, an exclusive, invitation-only support program designed to drive extraordinary travel experiences at WorldHotels Luxury Collection properties.

As part of the program, professionally trained mystery shoppers from Forbes Travel Guide, the leading authority on luxury travel, will be engaged to evaluate participating hotels and resorts. The partnership will play a critical role in building brand awareness among luxury travellers and travel advisors, while delivering outstanding guest satisfaction at WorldHotels Luxury Collection properties. Partner hotels participating in the WorldLuxury Affinity Program will be receiving this exclusive annual quality shop by Forbes Travel Guide.

Upon joining the WorldLuxury Affinity Program, hotels are offered powerful additional support in core areas such as marketing, public relations and sales. Luxury marketing campaigns encompass targeted communications through WorldHotels’ luxury database and select airline, credit card and advertising partners. WorldHotels’ strong relationships with top-tier publications will be utilized to elevate brand visibility through engaging storytelling. Hotels will also receive opportunities to boost their brand with representation at luxury travel agency sales calls and access to dedicated market events.

Newly relaunched, the WorldHotels™ Collection delivers proven soft brand solutions for a curated global offering of over 300 of the finest independent hotels and resorts. Founded by hoteliers dedicated to the art of hospitality, only WorldHotels curates the best independent properties around the globe, each reflective of the locale by offering intuitive service, and a refined sense of character.

WorldHotels’ proprietary ‘Start With Why’ philosophy helps each hotel identify their unique set of assets that distinguish and elevate their guest experience and revenue generation performance from the competition. Geared to both business and leisure travellers, the WorldHotels Collection is classified into three tiers allowing guests to select the offering that meets their needs: WorldHotels Luxury, WorldHotels Elite and WorldHotels Distinctive.

For reservations or information, visit WorldHotels.com