SINGAPORE AIRLINES AND MASTERCARD FORGE STRONGER PARTNERSHIP WITH LAUNCH OF KRISFLYER EXPERIENCES PROGRAMME

 

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Singapore Airlines and Mastercarcl have announced an extension of their
partnership with the launch of KrisFlyer Experiences, which allows KrisFlyer members
and Mastercard card holders to use their miles on specially curated activities and
enjoy privileged access to events.

To cater to the diverse interests of members, KrisFlyer Experiences covers a wide
range of interests including culinary, entertainment, arts, sports and travel related
experiences.

Marking the start of this partnership will be the Unbox a New Experience campaign.
This gives one KrisFlyer and Mastercarcl member a chance to win a pair of all-
expenses paid, once-in-a-lifetime tickets to a special KrisFlyer Experience valued at
more than $35,000. The winner must correctly guess the experience hidden within
a mystery box, and creatively share who he or she would like to bring along for the
experience and why.

Contest clues will be shared during the week beginning 13 January 2020. Members
can use 100 KrisFlyer miles to make a guess. Guesses are to be submitted via the
KrisFlyerExperiences.com website, and will culminate in the unveiling of the
experience hidden in the mystery box on 19 January 2020 at Orchard Central.

 

“We are pleased to deepen our partnership with Mastercard, giving us greater
opportunities to provide additional benefits for KrisFlyer members and Mastercard
card holders globally. in addition to offering KrisFlyer members more ways to utilise
their miles, KrisFlyer Experiences showcases our commitment to continuously
enhancing membership benefits”, said SIA Senior Vice President Marketing
Planning, Mr Tan Kai Ping.

Other KrisFlyer Experiences that KrisFlyer members can look forward to include a
Wine Tasting Walkabout session in March 2020 and an outdoor movie screening
in May 2020. Special fares and other special add-ons will also be made available to
KrisFlyer members and Mastercard card holders globally as a result of the
partnership.

KrisFlyer members can visit KrisFlyerExperiences.com for more details and to
register their interests for the various experiences, which will be made available
progressively.

“Consumers are increasingly looking for unique and once-in-a-lifetime experiences.
Mastercard is excited to extend its partnership with Singapore Airlines, and connect
consumers globally to priceless possibilities. Through this new offering with KrisFlyer
Experiences, Mastercard and Singapore Airlines continue to put consumers at the
forefront with bespoke benefits and travel rewards to drive meaningful value for
them” , said Deborah Heng, Country Manager, Singapore, Mastercard.

 

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