Sulwhasoo | Beauty From Your Culture 2019

2019 SWS ShineClassic_Mood Cut_Family shot_RGB_Copy

ShineClassic Limited Edition Collection 2019

Featuring the Art of Chilbo (Enamelling)


Sulwhasoo, Amorepacific’s holistic beauty brand that delivers the beauty of harmony and balance inspired by Asian philosophy and wisdom, will be launching its third campaign in Singapore titled ‘Beauty From Your Culture’ in their efforts to contribute towards the preservation of tradition and culture.

Preserving tradition and culture is one the pillars of the Korean luxury brand and to fulfil its social responsibility as a global brand, in conjunction with Sulwha Cultural Exhibition held in Seoul, Sulwhasoo is launching this year’s ‘Beauty From Your Culture’ campaign across Korea, China, and Singapore, with proceeds from the sale of ShineClassic limited edition collection going to an organisation to promote the meaningful preservation of culture.

Since 2018, Sulwhasoo partnered with Asian Civilisations Museum (ACM) to support its mission to explore and preserve the rich heritage of Asia. Devoted to exploring the artistic heritage of Asia, especially the ancestral cultures of Singaporeans, ACM focuses on the many historical connections between the rich cultures of Asia and the relationships between Asia and the world. To strengthen its agenda, Sulwhasoo has pledged a minimum contribution from the sale of the limited edition ShineClassic collection where it will also be displayed at the Museum Shop at ACM. Sulwhasoo will donate S$20 with every purchase of the ShineClassic Powder Compact / Multi Powder Compact (S$228), and S$10 with every purchase of the ShineClassic Perfecting Cushion Intense (S$105) from 24 October 2019 to 24 November 2019.



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