In celebration of the recent resurgence of cocktail culture, DFS Group, the world’s leading luxury travel retailer, is bringing back its popular cocktail festival for the second time at Singapore’s Changi International Airport. Taking place for eight weeks from 1 September across Terminals 1, 2, 3 and 4, the festival will provide travelers with an opportunity to taste and recreate cocktails at home using a range of enticing spirits brands from around the world.
Combining entertainment with education, travelers will be invited to mix, taste and enjoy their own custom cocktails at DFS through tastings, brand engagements and hands-on cocktail mixing. Many First Launch products within Asia as well as Changi Exclusives have been hand-selected for the festival, all of which are available for purchase.
“We’re thrilled to unveil The Cocktail Festival for a second time – providing an exciting and engaging retail experience for our discerning travelers,” said Prashant Mahboobani, DFS Group’s General Manager, Singapore. “Over the last few years, Singapore has really made its mark as the cocktail capital of the world, and we look forward to showing our travelers innovative ways to elevate their cocktail cabinet and experience at home with signature cocktail recipes and a range of exhilarating new products on offer, many of which can only be found here at DFS.”
With a range of products for all palates, DFS offers a wide spectrum of brands, including Santa Teresa 1796 Rum, Ketel One Botanical, Copper Dog Whisky, Marylebone Gin (Travel Retail Asia First), Whitley Neill Gin, Legent Bourbon (Asia First). Sipsmith Raffles 1915 Gin (Changi Exclusive), and Travelers will have the opportunity to develop customized cocktails using the featured brands on-site throughout the festival. Each cocktail will include three easy steps – choosing a base, mixer and garnish – so guests can easily replicate them at home with their purchased products. Travelers who spend S$150 or more can accessorize their cocktail cabinet with a complimentary bar kit that includes an iridescent shaker, jigger and spoon.
From 6 to 19 September, travelers passing through DFS Departure stores across Terminal 1, 2 and 3 at Changi Airport will be offered tasting opportunities of all festival products. Cocktail enthusiasts can visit Terminal 1 and Terminal 3 Departures between 6 – 10 PM, or Terminal 2 Departures between 5 – 9 PM for samples. As an environmentally conscious surprise, travelers will also have the opportunity to receive a recyclable straw and a free cocktail in store before entering the store. On 13 and 27 September and 11 and 25 October, DFS bartenders will also be going head to head for a “Bartender Battle Off” at Terminal 3 Departure Bars from 6 PM – 9 PM. Travelers can be part of the festival by casting their vote on their choice.
All products featured at The Cocktail Festival are also readily available on iShopChangi.com, where passengers can browse and purchase products from 12 hours to 30 days before their flight. Purchased items can be collected at the Departure terminals, Arrivals halls or conveniently delivered to locations within Singapore. Travelers can also discover new ways of enjoying featured products, simply by downloading specialty cocktail recipes directly from the festival page on iShopChangi.com. From 6 September to 31 October travelers who spend S$100 or more on iShopChangi.com will receive an iShopChangi.com exclusive gift with purchase of a travel sized cocktail kit.
“With the resurgence of the cocktail culture, Changi Airport Group is delighted to partner DFS for this latest installment of the Cocktail Festival. With an outstanding line up of brands awaiting and the action starting even before reaching transit, this will be an all-round novel experience for the millions of passengers who fly through Changi Airport,” said Teo Chew Hoon, Group Senior Vice President of Airside Concessions, Changi Airport Group.
WEEKEND SCHEDULE OF TASTING ACTIVATIONS • Dates: o September 6 – 7 o September 13 – 14 o September 20 – 21 o September 27 – 28 o October 4 – 5 October o October 11 – 12 o October 18 – 19 • Locations & Times: o Terminal 1 Departures: 6 – 10 PM o Terminal 2 Departures: 5 – 9 PM o Terminal 3 Departures: 6 – 10 PM