Dell opens third exclusive store in Funan to deliver a full range of consumer and commercial products in Singapore





Dell today announced the opening of its third exclusive store in Singapore located at the newly revamped Funan mall. Besides showcasing an extensive range of consumer products and peripherals including the latest from the XPS, Inspiron, G Series and Alienware brands, the new store will also house a full range of Dell’s commercial product portfolio including the Latitude and Precision brands, as well as Vostro for small businesses, all designed to help the everyday consumer navigate the computing challenges for work and play.


Located on the third level (#03-30) of the newly developed mall, the new Dell store will also feature an in-store working space equipped with docking stations, the latest Dell desktops and monitors, and complimentary high-speed Wi-Fi. In today’s age where the concept of work is continually redefined and not confined to the boundaries of an office, the in-store working space aims to provide an opportunity for on-the-go consumers to interact, collaborate and engage as they need.


In addition, consumers looking for Dell’s small business and commercial range of products will be delighted to know that there is the option now to choose and customize the products in-store. The service, previously only available online, is now available at the new Funan store. Consumers will be able to experience the actual products in-person and turn to our friendly and knowledgeable store hands for purchase advice.

New Inspiron PCs – power and style to suit every consumer

 Dell’s new Inspiron portfolio includes a range of new, versatile laptops, 2-in-1s and AIOs, with fresh and contemporary designs, features and prices so that everyone can find something to fit their needs and spark their potential.

Dell is also introducing the new Inspiron 13 5000 laptop which combines a 13” display with a thin and light design and a mobile broadband connection – a perfect companion for the busy and on-the-go lifestyle. Many consumers want a portable and striking device, so Dell focused on creating a stylish aesthetic with aluminium material, narrow borders, and diamond cut edges around the touchpad, along with contemporary colours, including the cool Platinum Silver and calming Iced Lilac*. Finally, users can get work done or stream their favourite show wherever they are, even without a Wi-Fi connection, with optional mobile broadband* via a Micro SIM card slot.


Inspiron 7000 2-in-1 improves functional design, with first full-size pen garage in the hinge

The 13” Inspiron 7000 2-in-1 device features the latest 8th Gen Intel ® Core™ processors, upscale design with an aluminium body, narrow borders and a diamond-cut finish on the click pad edge. A first-of-a-kind garage in the hinge provides storage for the included full-size Active Pen that is accessible no matter how it is used. Designed with form and functionality in mind, the new keyboard integrates the power button and fingerprint reader into a new power key as part of the keyboard itself.

The Inspiron 7000 2-in-1 devices also feature Adaptive Thermal technology that enables the system to adjust its performance profile based on how a customer is holding it. The device changes power profiles to generate less heat when watching movies on a lap and ramps up to full power for productivity on a desk.

Inspiron All-In-Ones – redesigned to harmonise the home or office

Dell is announcing two new completely redesigned All-in-Ones that bring a clean and renewed focus back towards the screen to minimise outside distractions. The Inspiron 24 5000 AIO and Inspiron 27 7000 AIO feature InfinityEdge and a vivid and clear 23.8” or 27” FHD 1080p display with a pop-up webcam. Both contain a forward-firing speaker bar beneath the display to direct the speakers’ acoustic energy towards the listener. With the addition of Dell Cinema, the AIOs provide an enjoyable and immersive experience whether in a kitchen, dorm or family room. Dell transitioned traditional stands to a TV-inspired stand for simple setup and to deliver a neat aesthetic, allowing users to slide the keyboard underneath the display. Both are available in several finishes with colour-coordinated stands and speaker mesh to fit seamlessly into their environment. Designed with a beautiful, harmonious style and significant performance from Next Gen Intel® Core® i3, i5 or i7 CPUs and optional NVIDIA MX 110 discrete graphics, the Inspiron AIOs are reliable, simple and affordable systems that keep consumers connected – to catch up on a favourite Netflix series or dive into homework.


Latitude 7400 2-in-1 designed to transform PC experience

People demand more from today’s technology and want portability and connectivity without sacrificing performance in addition to a machine that’s beautiful and responsive. The Latitude 7400 2-in-1 delivers all of this, with what appears as a sixth sense – an ability to be ready to go before users even touch it. The world’s first PC to use a proximity sensor enabled by Intel® Context Sensing Technology1, this 2-in-1 features ExpressSign-in which detects user presence, wakes the system and immediately scans for facial recognition to log in with Windows Hello. Even when a user steps away for a break, it will recognise that they have left and will lock itself to preserve battery life and maintain security.

A CES 2019 Innovation Honoree, the Latitude 7400 2-in-1 is the world’s smallest commercial 14” 2-in-12. Its variable-torque hinge means that it can be opened easily, and it’s offered with a stunning new Titan Gray machined aluminium finish. It will also be the first Latitude to use Dell’s ocean-bound plastics packaging.

Despite the small footprint, Dell’s engineers refused to sacrifice performance, battery life, connectivity, ports or IT-trusted features. In fact, the Latitude is expected to deliver the longest battery life in its class based on preliminary testing. It is targeted for up to 24 hours of run time3 on a single charge, and Dell’s ExpressCharge™ gets the battery charged back up to 80% in just an hour4.


Precision mobile workstations: Create ground-breaking content, crunch data and push boundaries in style


The compact design of the new 5000 and 7000 series mobile workstations means that power seekers do not need to sacrifice style or mobility to create and crunch data on-the-go. The combination of extreme battery life, powerful processor configurations and large storage options mean that users can stay connected and deliver their mission-critical projects wherever they are, eliminating any worries about a dip in productivity when users leave their desks.

Starting at 3.9lbs, Dell’s thinnest and lightest 15” mobile workstation, the Dell Precision 5540 features up to Intel® Xeon® E or 9th Gen Intel® Core™ 8-core processors. Professional-grade graphics are powered with up to an NVIDIA Quadro T2000 (4GB).

Embodying a sleek design that fits a 15.6-inch InfinityEdge display into a 14-inch chassis, the Precision 5540 is thin on the outside and with up to 4TB of storage and up to 64GB of memory, this means that users can access, transfer and store large 3D, video and multimedia files quickly and easily. Editors, designers and photographers focused on the finer details will also benefit from impressive contrast ratios, touch capability and picture quality with up its UHD, 100% Adobe colour gamut display or the new OLED display with 100% DCI-P3 colour gamut.

Its more commanding sibling, the Dell Precision 7540 mobile workstation, is Dell’s most powerful 15-inch mobile workstation and comes with a range of 15.6” display options, including a UHD HDR 400 display. Customers developing or analysing detailed content will love that it supports up to 8K resolution and playback of HDR content via single Display Port 1.4.

Despite its deceivingly compact form, the device packs a punch as Dell’s smallest Ready for Virtual Reality (VR) and Artificial Intelligence (AI) mobile workstation and it features the performance needed for the most demanding workloads. For users with significant data and content to process, the Precision 7540 can accelerate heavy workflows with up to 3200MHz SuperSpeed memory or impressive capacity – up to 128GB of 2666MHz ECC memory.


For customers whose process requires an even more immersive experience, the new Dell Precision 7740 with its 17.3-inch screen does not hold back. This is Dell’s most powerful and scalable mobile workstation made with premium materials and professional components, and available with the choice of a stunning Titan Gray aluminium or carbon fibre cover. VR and AI-ready, it is designed to help users bring their most data-heavy, graphics-intensive ideas to life from complex CAD designs for the latest architectural masterpiece or futuristic car, to game-changing machine learning projects and AI infrastructure transitions. The Precision 7740 will allow users to push the boundaries of science and innovation while keeping applications running smoothly.


The Precision 7740 boasts similar power of a fixed workstation and has been updated to feature up to the latest Intel® Xeon® E or 9th Gen Intel® Core™ 8-core processors. The 7740 comes with up to 128GB of ECC memory, and a large PCIe SSD storage capacity (up to 8TB). The latest NVIDIA Quadro RTX graphics deliver real-time ray tracing with AI-based graphics acceleration. Additional options include next-generation AMD Radeon™ Pro. It is available with a range of display options including a new 17.3” UltraSharp UHD IGZO display featuring 100% Adobe colour gamut.


Precision tower and rack workstations: Workstation-class performance built for the budget- and space-conscious


With an ever-evolving cybersecurity threat landscape, Dell Precision rack solutions offer secure, remote access for applications and help keep intellectual property in the data centre. Space-constrained offices can benefit from moving the workstation to the data centre, and the Dell Precision 3930 rack workstation is a great solution for customers running complex application environments such as interactive design and large data set analysis workloads. The world’s most powerful 1U rack workstation offers scalability in a compact form factor at an affordable price and has been updated with Intel ® Xeon® E or 9th Gen Intel® Core™ processor options. The solution now offers up to 128GB of memory and up to one double-width 295W of NVIDIA Quadro or AMD Radeon™ Pro professional graphics support.


The next-generation Dell Precision 3630 and 3431 tower workstations maximise workspaces without sacrificing features. These towers will accelerate workflows and improve response time with up to 128GB or 64GB of 2666Mhz ECC or non-ECC memory respectively, and both offer scalable storage options perfect for growing businesses or those needing to expand their technology solutions over time. The Precision 3630 offers up to delivers up to 16GB video memory with Quadro P5000 graphics. Users also have the option of graphics support with the AMD Radeon™ Pro WX7100. With Dell Reliable Memory Technology (RMT) and ISV certifications, the towers are designed to deliver protection from potential crashes and peace of mind for your software investment.


New Vostro – thin, light and packed with performance for small businesses


Dell announced an addition to its Vostro line catering to the needs of entrepreneurs who manage growing a business while often with limited resources. The new Vostro 13 5000 is the thinnest in the Vostro portfolio and comes equipped with advanced video-conferencing technology, making it the perfect notebook for mobile professionals and road warriors who need to attend meetings from anywhere.


The new XPS 13 2-in-1 – modern, thinner design with up to 2.5 times more performance


The XPS line is Dell’s most awarded line of devices celebrated for its best-in-class technologies, exceptional build and materials and ability to blend both power and beauty. Dell is taking that commitment one step further with the launch of the new XPS 13 2-in-1, redesigned and higher performing than the previous generation.


The display experience has been elevated on all fronts and the InfinityEdge display has been refined to a 16:10 format. The XPS 13 2-in-1 now offers a stunning edge-to-edge screen and 7% larger viewing experience. The most innovative webcam and Dell’s smallest laptop camera ever is now located at the top bezel, a long awaited ask from customers. The new display offers improved colour accuracy and resolution with FHD+ and UHD+ options to capture precise detail and sharp images, as well as the ability to enjoy HDR content with a HDR400 certified UHD+ panel and Dolby Vision*.


With the addition of Eyesafe® display, Dell is helping reduce potentially harmful blue light emissions while maintaining colour gamut performance. Because today’s device-driven culture has people staring at devices for hours on end each day and consuming high levels of blue light, Dell has partnered with Eyesafe® to intelligently manage light energy at the source to selectively reduce harmful blue light and disperse it across the light spectrum.


While the display and design are stunning, Dell hasn’t pushed performance aside. In fact, it has been elevated from what was previously a fan-less design to an actively cooled 15W design for up to 2.5 times more performance than the previous generation.


The XPS 13 2-in-1 is Dell’s first laptop with Intel’s 10th Gen Intel Core processors and features adaptive performance based on the latest Intel Dynamic Tuning Technology, which proactively changes the power of the CPU according to the performance of the workload. Dell has reengineered the thermal design to cool the higher performing processor while creating an overall 8% thinner 2-in-1 than the previous generation*.


The new design combines expert craftsmanship and premium materials, including CNC machined aluminium with high polished diamond cut sidewalls, black carbon fibre or arctic white woven glass fibre palm rests, along with Gorilla Glass 5 for both durability and beauty. Dell has also elevated the essentials with a larger touchpad, edge-to-edge MagLev keyboard and new cleverly crafted hinge design, blending an exceptional user experience and beautiful design, in a remarkably small size.


New XPS 15 – Pushing Innovation to the Edge


The beloved XPS 15 is back and better than ever. Dell’s flagship and one of the smallest 15.6-inch laptops, now offers even more power with the latest 9th Generation Intel® Core™ processors up to 8 core i9 and up to NVIDIA® GeForce® GTX 1650 graphics, enabling creators to experience faster speeds across graphic design, photography and music production.


It includes a stunning UltraSharp 4K Ultra HD (3840 x 2160) InfinityEdge 15.6” touch display option to deliver high brightness, saturated colour and precise details, enabling content creators to perform at their best for intensive projects. As previewed at CES 2019, the XPS 15 will offer an OLED option, the first in the XPS line – complete with self-lighting pixels which switch off completely to achieve perfect black for significantly higher contrast, so content comes alive with a wider colour range (100% DCI-P3) and breath-taking detail, especially in dark areas. The 4K display paired with Dolby Vision content can deliver highlights up to 40 times brighter and blacks up to 10 times darker, creating an ultra-vivid picture quality experience*.


The addition of Killer™ AX1650 built on Intel Wi-Fi 6 Chipset delivers nearly 3x faster throughput than the previous generation in crowded environments*. Coupled with up to 64GB of memory* and up to 2TB PCIe SSD* and the longest battery life of any 15” laptop, consumers have a high performance, unmatched device.


Finally, the XPS 15 comes with the most innovative laptop camera at the top bezel without sacrificing the InfinityEdge display. Dell continues to prioritise beautiful design in the product by leveraging premium materials including CNC machined aluminium, carbon fibre and Gorilla Glass to create a durable yet one of the smallest 15.6” laptops of its kind.


Pricing and Availability


No Product Availability in Singapore Starting Price (in SGD)
1 XPS 13 (9380) Available now $1,999
2 XPS 13 (7390) 2-in-1 End-July Pricing to be advised
3 XPS 15 (7590) Mid-July $2,999
4 Inspiron 13 5000 (5390) Early September Pricing to be advised
5 Inspiron 15 7000 (7590) Available now $2,399
6 Inspiron 15 7000 (7591) Available now $1,699
7 Inspiron 13 7000 2-in-1 (Black edition) End-August Pricing to be advised
8 Inspiron 24 5000 AIO (5490) Mid-August Pricing to be advised
9 Inspiron 27 7000 AIO (7790) Mid-August Pricing to be advised
10 Vostro 13 5000 (5390) End-September Pricing to be advised
11 Precision 5540 End-July Pricing to be advised
12 Precision 7540 End-July Pricing to be advised
13 Precision 7740 End-July Pricing to be advised
14 Precision 3630 Tower End-July Pricing to be advised
15 Precision 3431 Tower End-July Pricing to be advised
16 Precision 3930 Rack End-July Pricing to be advised
17 Latitude 7400 2-in-1 To be advised Pricing to be advised





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