adidas Originals announces the reinterpreted ‘90s OZWEEGO silhouette

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This season, adidas Originals introduces the OZWEEGO silhouette for today. Exemplifying the aesthetic that typifies the aggressive design language of the ‘90s, adidas Originals has created a new interpretation, evolved and re-worked for today’s generation.

Released in a multitude of iterations throughout the 1990s, the OZWEEGO models pushed hyperfuturistic footwear design to its furthest reaches. In this contemporary reimagining of the OZWEEGO silhouette, adidas looked to the OZWEEGO 3 sneaker of 1998 – a running shoe that was embraced by street culture. For the newest iteration of this silhouette, adidas Originals has identified the most innovative elements to bring forward from the original OZWEEGO 3 design such as adiPRENE and adiPRENE+ which allows for the wearer’s maximum comfort in the midsole.

With a distinctive eye stay panel, defined midsole lines, and translucent support tube, today’s OZWEEGO model offers a modern expression of the original design language and ethos of the OZWEEGO 3 sneaker. True to the materials of the period, today’s OZWEEGO model features a classic mesh, suede, and TPU construction across the upper, countered with fabric lining. This is then rendered in a nostalgic white colorway with solar yellow and blue accents reminiscent of the era’s outlandish palette, creating a formidable new expression of an unforgettable period in running footwear design. The OZWEEGO silhouette (SGD 180) releases on June 22 at adidas Originals at Pacific Plaza.

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