Poh Heng commemorates 7-decade milestone with 70th Anniversary Signature Collection – The Odyssey
Pioneering jeweller, Poh Heng embarked on a journey that began in 1948, through the changing seasons and evolving eras. – from the demure fifties, through the transformative era when Singapore was established, to the turn of the millennium, and beyond. Poh Heng has rode on the ever-changing fashion and jewellery trends; through it all, the brand has stayed true to its 70-year Journey of Trust, continuously delivering jewellery of the finest quality, made with high karatage gold and authenticity, high-quality craftsmanship, as well as staying attuned to the needs of Singaporeans over the years – always evolving, always relevant.
Poh Heng’s 70 years corporate milestone is a testament to the brand’s focus and dedication in cementing close relationships with its customers, firmly grounded on the founding belief that ‘Nothing is Quite as Precious as Trust’.
“For 70 years, Poh Heng has remained steadfast in the immutable pursuit of keeping the trust of our customers, forging ties that bind multiple generations, with trust that goes both ways, always being there when our customers needed us, for any occasion. This year, we are proud to celebrate our greatest achievements of the past seven decades, that is, being part of our customers’ celebrations,” shares Ms Pamela Seow, Manager of Marketing and Communications, Poh Heng.
Poh Heng 70th Anniversary Signature Collection
As the 70th anniversary celebration kicks into high gear this July, Poh Heng unveils a new exclusive jewellery collection, Poh Heng 70th Anniversary Signature Collection – The Odyssey and The Voyage, that embodies the values the brand stands for – quality, excellence, and most importantly, trust.
The Odyssey – Beauty, Purity, Grace and an Enduring Elegance
The Odyssey features a one-of-its-kind resplendent necklace, showcasing Poh Heng’s brand’s creativity, design ingenuity, and excellent craftsmanship. The dazzling combination of exquisite 18K yellow gold and brilliant diamonds in an intricate floral motif demonstrates beauty, purity, grace, and an enduring elegance; and pays tribute to the time-honoured tradition of articulating affections or sentiments through flowers and botanicals in jewellery designs. The signature necklace incorporates intricate design of the Roman numeral ‘7’, a symbol of Poh Heng’s seven decades journey since its founding. The Odyssey also features four artfully conceptualised and designed jewelleries – a bangle, a ring, a pendant, and a pair of earrings, following the theme of the main centrepiece necklace.
The Voyage – A Timeless Grandeur and Sophistication
The Voyage marries the intensity of 18K yellow gold and the elegance of 18K white gold, encrusted with brilliant diamonds and celestial blue sapphires, two of the world’s most desirable gemstones. At the heart of The Voyage series is the bold and magnificent statement necklace that exudes a timeless grandeur and sophistication. Beautifully conceptualised and designed with sapphires, the stone of wisdom where nature has lavished her finest blues upon, and diamonds that are treasured for its splendour, resilience, and hardiness; The Voyage with its subtle Roman numeral ‘7’ design, is an emblem of trust and authenticity, values which Poh Heng has firmly adhered to over the last seven decades. The Voyage is complemented by three equally stunning and exquisite jewelleries – a bangle, a ring, and a pair of earrings.
Poh Heng 70-Year Journey of Trust
“Creating memories is the heart of everything we do at Poh Heng. We are so grateful to be part of a golden journey that has touched the lives of Singaporeans for seven decades; and to our customers who have placed their trust in us, pushing us to keep improving for our onward stride into the next 70 years,” adds Ms Seow.
From customer service to employee relations, and ethical production of jewellery, Poh Heng strives to demonstrate trust in all its undertakings. Poh Heng is one of the foremost local jewellers who engages in voluntary third-party gold assaying with the Singapore Assay Office (SAO) and diamond authentication with Gemological Institute of America (GIA), as a demonstration of its firm belief in offering customers gold and diamond jewelleries of the highest quality and guaranteed gold purity.
The Poh Heng 70th Anniversary Signature Collection – The Odyssey and The Voyage, is the second special edition collection from Poh Heng, following the launch of Poh Heng 70th Anniversary Commemorative Collection – The Journey, which debuted in March to mark the beginning of this year’s anniversary celebrations.
Poh Heng 70th Anniversary Signature Collection – The Odyssey and The Voyage will be available from July 2018 at Poh Heng Orchard and Poh Heng People’s Park Complex only, prices upon request. Poh Heng 70th Anniversary Commemorative Collection – The Journey is available at all Poh Heng boutiques island-wide.
Poh Heng has flourished to 15 retail boutiques island-wide in:
Ang Mo Kio Central | Bedok Central | Causeway Point | City Square Mall | Clementi Mall | Compass One | Hougang Mall | IMM Jurong | JEM | Northpoint City | Orchard Shopping Centre | Parkway Parade | People’s Park Complex | Tampines Mall | Toa Payoh Central
Customer Service Hotline: 1800-POH HENG (1800-764 4364)
