Poh Heng commemorates 7-decade milestone with 70th Anniversary Signature Collection – The Odyssey

 

Pioneering jeweller, Poh  Heng  embarked  on a journey  that  began in 1948, through the changing  seasons and evolving eras. – from the demure fifties, through the transformative era when Singapore was established, to the turn of the millennium, and beyond. Poh Heng has rode on the ever-changing fashion and jewellery trends; through it all, the brand has stayed true to its 70-year Journey of Trust, continuously delivering jewellery of the finest quality, made with high karatage gold and authenticity, high-quality craftsmanship, as well as staying attuned to the needs of Singaporeans over the years – always evolving, always relevant.

Poh Heng’s 70 years corporate milestone is a testament to the brand’s focus and dedication in cementing close relationships with its customers, firmly grounded on the founding belief that ‘Nothing is Quite as Precious as Trust’.

“For 70 years, Poh Heng has remained steadfast in the immutable pursuit of keeping the trust of our customers, forging ties that bind multiple generations, with trust that goes both ways, always being  there  when  our  customers  needed  us,  for  any  occasion. This  year,  we  are  proud  to celebrate our greatest achievements of the past seven decades, that is, being part of our customers’ celebrations,” shares Ms Pamela Seow, Manager of Marketing  and Communications, Poh Heng.

Poh Heng 70th  Anniversary  Signature Collection

As the  70th   anniversary  celebration  kicks into high  gear  this July, Poh Heng  unveils a new exclusive jewellery collection, Poh Heng 70th  Anniversary  Signature Collection  – The Odyssey and The Voyage, that embodies the values the brand stands for – quality, excellence, and most importantly, trust.

 

The Odyssey – Beauty, Purity, Grace and an Enduring Elegance

The Odyssey features a one-of-its-kind resplendent necklace, showcasing Poh Heng’s brand’s creativity, design ingenuity, and excellent craftsmanship. The dazzling combination of exquisite 18K  yellow  gold and brilliant diamonds in an  intricate  floral motif demonstrates beauty, purity, grace, and an enduring elegance; and pays tribute to the time-honoured tradition of articulating affections or sentiments through flowers and botanicals in jewellery designs. The signature necklace incorporates  intricate  design  of  the  Roman  numeral  ‘7’,  a symbol of Poh Heng’s seven decades journey since its founding. The Odyssey also features four artfully conceptualised and designed jewelleries – a bangle, a ring, a pendant, and a pair of earrings, following the theme of the main centrepiece necklace.

 

The Voyage – A Timeless Grandeur and Sophistication

The Voyage marries the intensity of 18K yellow gold and the elegance of 18K white gold, encrusted with brilliant diamonds and celestial blue sapphires, two of the world’s most desirable gemstones. At the heart of The Voyage series is the bold and magnificent statement necklace that exudes a timeless grandeur and sophistication. Beautifully conceptualised and designed with sapphires,  the  stone  of  wisdom where  nature  has  lavished  her finest blues upon, and diamonds that are treasured for its splendour, resilience, and hardiness; The Voyage with its subtle Roman numeral ‘7’ design, is an emblem of trust and authenticity, values which Poh Heng has firmly adhered to over the last seven decades. The Voyage is complemented by three equally stunning and exquisite jewelleries – a bangle, a ring, and a pair of earrings.

 

Poh Heng 70-Year Journey of Trust

“Creating memories is the heart of everything we do at Poh Heng. We are so grateful to be part of a golden journey that has touched the lives of Singaporeans for seven decades; and to our customers who have placed their trust in us, pushing us to keep improving for our onward stride into the next 70 years,” adds Ms Seow.

From customer service to employee relations, and ethical production of jewellery, Poh Heng strives to  demonstrate  trust  in  all  its undertakings.  Poh Heng  is one  of  the  foremost  local jewellers who engages in voluntary third-party gold assaying with the Singapore Assay Office (SAO) and diamond authentication with Gemological Institute of America (GIA), as a demonstration of its firm belief in offering customers gold and diamond jewelleries of the highest quality and guaranteed gold purity.

The  Poh Heng 70th  Anniversary  Signature Collection – The Odyssey and The Voyage, is the second special edition collection from Poh Heng, following the launch of Poh Heng 70th Anniversary Commemorative Collection – The Journey, which debuted in March to mark the beginning of this year’s anniversary celebrations.

Poh Heng 70th  Anniversary  Signature  Collection  – The Odyssey  and The Voyage will be available from July  2018  at Poh Heng Orchard and Poh Heng People’s Park Complex only, prices upon request. Poh Heng 70th  Anniversary  Commemorative Collection  – The Journey  is available at all Poh Heng boutiques island-wide.

Poh Heng has flourished to 15 retail boutiques island-wide in:

Ang Mo Kio Central | Bedok Central | Causeway Point | City Square Mall | Clementi Mall | Compass One | Hougang Mall | IMM Jurong | JEM | Northpoint City | Orchard Shopping Centre | Parkway Parade | People’s Park Complex | Tampines Mall | Toa Payoh Central

 

www.pohheng.com.sg

 

 

Customer Service Hotline: 1800-POH HENG (1800-764  4364)