Above, L-R, Poh Heng 70th Anniversary Commemorative Collection – The Journey bangle, pendant, earrings, ring

Jeweller Poh Heng embarked on a journey that began in 1948, through the changing seasons and evolving eras – from the demure fifties, through the transformative era when Singapore was established, to the turn of the millennium, and beyond. Poh Heng has rode on the ever-changing fashion and jewellery trends; through it all, the brand has stayed true to its 70-year Journey of Trust, continuously delivering jewellery of the finest quality, made with high karatage gold and authenticity, high-quality craftsmanship, as well as staying  attuned  to  the  needs of  Singaporeans over  the  years –  always evolving,  always relevant.

This  year  marks  a  significant  milestone  for  Poh  Heng  as  the  brand  commemorates seven decades of continued dedication and excellence, firmly grounded on the founding belief that ‘Nothing is Quite as Precious as Trust’. In conjunction with this memorable occasion, Poh Heng is proud to unveil an exclusive jewellery collection that embodies the values the brand stands for – quality, excellence, and most importantly, trust.

The  Poh   Heng   70th     Anniversary   Commemorative  Collection,   aptly  named  ‘The   Journey’, showcases the brand’s creativity, design ingenuity, and excellent craftsmanship. The Journey features four exquisitely conceptualised and designed jewellery pieces – a ring, a bangle, a pair of earrings, and a pendant, artfully handcrafted in 18K yellow gold, and encrusted with brilliant diamonds. Each piece of The Journey jewellery bears the Roman numeral ‘7’, a symbol of Poh Heng’s seven decades of Journey of Trust since its founding. The Journey is a true representation of trust and authenticity, values which Poh Heng has firmly adhered to over the last seven decades.

“Seventy years is a major milestone for any company. Throughout decades of ups and downs since 1948, one thing that remained constant at Poh Heng has been the wisdom of our founder, the late Mr Chng Tok Ngam – that ‘Nothing is Quite as Precious as Trust’. In the last 70 years, we have created some of the finest jewellery of its time, and has earned us generations of loyal customers,  and  a  reputation  for  being  trustworthy,”  shares  Ms  Pamela  Seow,  Manager   of Marketing and Communications, Poh Heng.

From employee relations to ethical production of jewellery, and customer service, Poh Heng strives to  demonstrate  trust  in  all  its undertakings.  Poh Heng  is one  of  the  foremost  local jewellers who engages in voluntary third-party gold assaying with the Singapore Assay Office (SAO) and diamond authentication with Gemological Institute of America (GIA), as a demonstration of its firm belief in offering customers gold and diamond jewelleries of the highest quality and guaranteed gold purity.

“We understand that it is challenging for customers to determine authenticity of jewelleries they procure; hence they place a high level of trust on their jeweller to ensure that they are getting the best quality and authenticity. Trust is painstakingly built over time and can be easily lost with a single  misstep.  We  embark  on  third-party  gold  assaying  and  diamond  authentication  as  a proactive effort on our part to provide our customers peace of mind and to instil trust since the early days. As we mark our 70th anniversary celebration this year, we are committed to continue this tradition that has earned us a reputation as a trusted jeweller in Singapore,” adds Ms Seow.

Poh Heng is embarking on a year-long celebration of this momentous milestone and will be unveiling more exciting jewellery collection as a tribute to its 70-year Journey of Trust this July. Poh Heng 70th  Anniversary  Commemorative Collection – The Journey will be available from March 2018 at all Poh Heng boutiques island-wide, retailing at S$970 (pendant only), S$1,700 (ring), S$1,700 (earrings), and S$6,700 (bangle).

Today, Poh Heng has flourished to 15 retail boutiques island-wide in:

Ang Mo Kio Central | Bedok Central | Causeway Point | City Square Mall | Clementi Mall | Compass One | Hougang Mall | IMM Jurong | JEM | Northpoint City | Orchard Shopping Centre | Parkway Parade | People’s Park Complex | Tampines Mall | Toa Payoh Central

www.pohheng.com.sg

Customer Service Hotline: 1800-POH HENG (1800-764  4364)