As the roar of Grand Prix season descends upon Singapore, the adrenaline of Formula One is breaking past the circuit gates and landing right into the heart of the city’s luxury retail district. From 1 to 11 October 2026, the Visa Cash App Racing Bulls (VCARB) team, alongside official partners Visa, HUGO, and TUDOR, takes over the Level 1 Atrium of ION Orchard with “The Trackside”—an immersive 10-day pop-up celebrating motorsport engineering, style, and horology.
Precision, Style, and Speed on Display
Positioned at the center of the atrium is the VCARB 03 showcar for the 2026 season. The display offers fans and shoppers an up-close perspective on the aerodynamics, livery, and engineering defining this year’s challenger.
Motorsport heritage blends seamlessly with Swiss watchmaking through TUDOR, the team’s Official Timekeeper. Paying tribute to the VCARB 03, the TUDOR Black Bay Chrono “Carbon 26” makes its presence felt with a high-performance carbon-fibre case and vibrant yellow accents mirroring the car’s engine cowling. Driven by TUDOR’s column-wheel Manufacture Chronograph Calibre, the timepiece anchors an interactive showcase where guests can test their driving lines on an official TUDOR Racing Simulator.
Style takes the lead through HUGO’s official Fall/Winter collection for the team. Bridging track utility and urban streetwear, the collection introduces graphic “fading stripes” and gradient details across authentic team polos, sweatshirts, and statement hero pieces—most notably an F1-inspired soccer jersey and bold outerwear jacket designed for life beyond the paddock.
Driver Encounters and Interactive Highlights
“The Trackside” is built for hands-on fan engagement, extending from the Level 1 Atrium up to boutique locations on Level 3:
- Meet & Greet with the Drivers: The pop-up culminates on 7 October 2026 at the ION Orchard Level 1 Atrium with an exclusive appearance by VCARB drivers Liam Lawson and Arvid Lindblad. Fans completing the event’s Stamp Rally between 1 and 5 October stand a chance to win a private photo session with the duo.
- The Reflex & Simulator Challenges: Visitors can push their reaction times at the HUGO Reaction Time Challenge or get behind the wheel on the TUDOR Racing Simulator at the main atrium to win exclusive TUDOR gifts.
- Level 3 Boutique Quests: Guests who visit the TUDOR Boutique by The Hour Glass (#03-06A) can take on a specialized precision challenge, while the HUGO Store (#03-12A/13) offers visitors an exclusive VCARB driver card and an S$30 HUGO shopping voucher.
- Spend & Win Privileges: Visa cardholders shopping at ION Orchard across single same-day tiers (from S$200 to S$800) can redeem limited-edition race memorabilia, including the collectible Visa Cash App Racing Bulls Lego Set. Completing the 6-stage Stamp Rally between 6 and 11 October also enters shoppers into a draw for a HUGO wardrobe package worth S$1,000.
Event Details
- Event: VCARB Presents “The Trackside”
- Dates: 1 – 11 October 2026
- Hours: 10:00 AM – 10:00 PM daily
- Location: ION Orchard, Level 1 Atrium (with partner activations at Level 3), Singapore
- Admission: Complimentary
