Red lanterns, lively drums, and Sesame Street charm come together this Lunar New Year at UOL Malls. As United Square and Velocity@Novena Square become A Street where Fun, Furry Characters Come Together, families are invited into a festive street where tradition meets imagination, and seasonal rituals unfold.

From now until 1 March 2026, the festive streets of United Square and Velocity@Novena Square come alive with Lunar New Year highlights for families. Catch Dragon, Lion, and Drum performances, visit TANGS’ festive bazaar, and Lady M’s pop-up for seasonal treats and goodies. These experiences bring the sights and sounds of Lunar New Year to the malls, creating an unmistakable LNY atmosphere that’s vibrant and full of energy

Sesame Street Lunar New Year Rewards for Every Festive Spend (Exclusive for U-POPP Members)

Between reunion dinners, last-minute grocery runs, and festive visits, shoppers can also look out for exclusive Sesame Street Lunar New Year rewards when they shop at UOL Malls.

Across United Square and Velocity@Novena Square, U-POPP Members can redeem a curated selection of exclusive Sesame Street rewards with qualifying spends from now to 1 March 2026. The festive line-up includes seasonal red packets alongside playful yet practical keepsakes such as an adorable plushie totebag and a foldable grocery trolley. Available in limited quantities, the rewards add an extra reason for shoppers to plan their visits early, with full redemption details listed in Annex B.

Add a playful touch to your Lunar New Year shopping! U-POPP Members can redeem an Elmo or Cookie Monster plushie tote bag with qualifying spends at UOL Malls, available in limited quantities while stocks last.

From festive gifting to everyday errands, U-POPP Members can redeem exclusively designed Sesame Street red packets and a foldable grocery trolley with qualifying spends at UOL Malls while stocks last.

Welcoming the Season of Reunion at UOL Malls

At United Square, the season of reunion is complemented by a festive pop-up from Lady M. Known for its refined patisserie creations, the brand presents a Lunar New Year festive pop-up from 6 to 28 February featuring its 2026 Year of the Horse Gift Set, comprising 32 mini crêpe biscuits in four flavours, housed in an elegantly designed box and accompanied by a collectible vegan leather horse charm, perfect for gifting and sharing throughout the season.

Over at Velocity@Novena Square, TANGS returns for its second year with a Lunar New Year festive fair, bringing together a thoughtful mix of premium gifting treats and artisanal offerings. Highlights include nostalgic White Rabbit candies in flavours like coffee, chocolate, mint, and osmanthus, dressed in limited-edition Year of the Horse packaging, alongside Saicho and Chalu’s alcohol-free sparkling teas, and Pinch Bakehouse’s halal-certified bakes in gift-ready tins.

Full activity details are listed below.

United Square and Velocity@Novena Square are offering Lunar New Year deals and promotions across dining, retail, and gifting. United Square focuses on family-oriented dining and kids’ retailers with festive set menus, reunion bundles, and gifts, while Velocity@Novena Square’s promotions centre on food, lifestyle, and gifting tenants, offering limited-time deals on treats, dining, and seasonal essentials. More details in Annex C below.

Packet of Good Fortune: Give Back This Lunar New Year with AWWA

Lunar New Year is as much about sharing good fortune as it is about celebrating together. In that spirit, shoppers are invited to take part in Packet of Good Fortune, a giving initiative that supports seniors under AWWA’s care from 23 January to 1 March 2026. With a $30 donation made at the Customer Service Counters, UOL Malls will purchase a Festive Care Pack on the shopper’s behalf, filled with practical essentials such as Antibacterial Wet Wipes, Berry Essence and Laundry Capsules, offering a simple way to extend the warmth of the season to those who need it most.

Red packets, lion dances, and a sprinkle of Sesame Street magic. Lunar New Year looks a little different this year at UOL Malls. More details at www.unitedsquare.com.sg and www.velocitynovena.com.

 

 

 

Annex A (U-POPP Sign up & Membership System)

How to sign up as a U-POPP Member?	Sign up via the U-POPP Mobile App or over the Customer Service Counters at UOL Malls to start accumulating POPPoints.   U-POPP membership offers shoppers the opportunity to earn POPPoints with a minimum spending of $10 in a single receipt made at United Square and Velocity@Novena Square, unlocking a world of exciting rewards. Registration is free, and becoming a U-POPP member is as simple as downloading the U-POPP app from the App Store or Google Play. U-POPP members will get to enjoy exclusive perks and privileges.
Spend to accumulate POPPoints	U-POPP Members can spend a minimum of $10 in a single receipt in any participating outlet and submit their receipt via U-POPP Mobile App or at respective UOL Malls’ Customer Service Counter to accumulate POPPoints. ●      Earn 1 POPPoint for every $1 spent at participating retail outlets. ●      Earn 1 POPPoint for every $5 spent at supermarkets, enrichment centres and medical and dental clinics.
Rewards for U-POPP Member	Accumulated POPPoints can be exchanged for rewards via the U-POPP Mobile App. ●      1,000 POPPoints – $5 UOL E-Voucher ●      500 POPPoints – $2.50 Car Park Rebate ●      Birthday Rewards – Earn 3X POPPoints during birthday month on your first receipt submitted.
U-POPP Social Media	Facebook: @uol.upopp Instagram: @uol.upopp

  

Annex B (Exclusive Sesame Street Lunar New Year Rewards)

 

Minimum Spending	United Square (Exclusive for U-POPP Members)
$68	Reward: Exclusively Designed Red Packets (Max. 3 same-day combined receipts)
		$108	Reward: $10 Toys R Us Shopping E-Voucher (Max. 3 same-day combined receipts)
$208	Reward: Adorable Plushie Totebag (Elmo design) (Max. 3 same-day combined receipts)
$308	Reward: Foldable Grocery Trolley (Max. 3 same-day combined receipts)

 

 

Minimum Spending	Velocity@Novena Square (Exclusive for U-POPP Members)
$68	Reward: Exclusively Designed Red Packets (Max. 3 same-day combined receipts)
		$108	Reward: $20 Shopping E-Voucher of Your Choice (Max. 3 same-day combined receipts)   (Participating stores: Clarks, Liv Activ, Running Lab)
$208	Reward: Adorable Plushie Totebag (Cookie Monster design) (Max. 3 same-day combined receipts)
$308	Reward: Foldable Grocery Trolley (Max. 3 same-day combined receipts)

 

*Terms and Conditions apply. While stocks last.*

  

Annex C (Stores’ Festive Offers and Promotions)

 UNITED SQUARE

  Please visit this LINK for more details on United Square promotions.

 

VELOCITY@NOVENA SQUARE

 

 Please visit this LINK for more details on Velocity@Novena Square promotions.