Meet Denps, a premium probiotics-led wellness brand rooted in Denmark’s globally respected standards for food safety, quality and sustainability. Officially launched in Singapore on 1 January 2026, Denps brings a trusted heritage and a refreshingly easy way to look after everyday health.

At its core, Denps stands by one simple belief: not all probiotics are the same. While many supplements promise benefits, Denps focuses on clinically studied and proven probiotic strains with a rich history dating back to 1847. These strains are globally recognised for their safety, higher efficacy, and quality, earning the trust of consumers who care about what truly works.

The brand’s strong credibility is also reflected in its success in South Korea, where it has held the No. 1 spot as South Korea’s best-selling probiotics brand for the past three years. The brand has since built a loyal following with clinically proven formulations that deliver real results, while keeping wellness simple, accessible, and easy to live with.

Adding to its global appeal, Denps is represented by internationally acclaimed South Korean actor Gong Yoo as its global brand ambassador. Known for his thoughtful choices and understated credibility, Gong Yoo mirrors the brand’s philosophy of long-term wellness built on trust, quality, and consistency.

With its Singapore launch, Denps introduces 8 targeted wellness solutions designed to fit seamlessly into modern lifestyles, addressing different wellness needs while keeping daily routines simple and sustainable.

Denmark Probiotics Story Premium (60 capsules)

For the one who’s all about total gut strength and immune power-up

This is Denps’ flagship formula for those who believe that strong days start from within. It features Lacticaseibacillus rhamnosus (LGG®) and Bifidobacterium animalis subsp. Lactis (BB-12®) – two of the most extensively studied probiotic strains in the world, renowned for their superior efficacy and clinically proven benefits. With superior survivability and adhesion, these strains are designed to stay active where they matter most. Supporting both gut balance and immune health, this trusted formula has sold over 19 million units globally in the past decade, making it a daily essential for long-term wellness.

This is Denps’ flagship formula for those who believe strong days start from within. It features Lacticaseibacillus rhamnosus (LGG®) and Bifidobacterium animalis subsp. lactis (BB-12®)—two of the world’s most clinically proven, high-efficacy probiotic strains. Renowned for their superior survivability and adhesion, these powerful strains are designed to remain active where they matter most. Supporting both gut balance and immune health, this trusted formula has sold over 19 million units globally in the past decade, making it a daily essential for long-term wellness.

Denmark Probiotics Story Pro (60 capsules)

For the one who needs everyday digestive regularity

Created for everyday digestive comfort, this formula centres on Bifidobacterium animalis subsp. lactis (BB-12®), the world’s most documented Bifidobacterium strain. It supports normal bowel function and helps maintain digestive balance, making it ideal for those who value consistency and ease. The compact capsule format fits seamlessly into busy lifestyles, whether at work, at home, or on the move. Simple, reliable, and easy to stay consistent with, this is digestive care without the drama.

Denmark Probiotics Story Stick (30 sticks)

For the one who seeks gut care that keeps up with their schedule

Designed for life on the go, this synbiotic formula combines Lacticaseibacillus rhamnosus (LGG®), Bifidobacterium animalis subsp. lactis (BB-12®), and inulin to deliver probiotics and prebiotics together. Supporting a healthy intestinal environment, it helps maintain digestive balance and supports immune health. The convenient 1g powder sachets are easy to carry and easy to take, making them perfect for busy days, travel, or anyone who prefers flexibility over capsules.

Denmark Probiotics Story Women (60 capsules)

For the one who seeks confident, balanced feminine wellness

Specially formulated for women’s intimate health, this product features the UREX® strains Lactobacillus rhamnosus (GR-1®) and Lactobacillus reuteri (RC-14®). These are the world’s most documented probiotic strains for women’s urogenital health, supported by over 140 scientific publications, including human studies. Trusted by Korean consumers and ranked No. 1 best seller in Olive Young Korea’s Women’s Health category, the formula helps maintain healthy vaginal flora and supports everyday feminine wellbeing with confidence.

Denmark Probiotics Story Derma (28 capsules)

For the one who chases glow-from-within skin goals

This inner skin probiotic is designed to support both gut and skin microbiome balance, recognising the connection between digestive health and skin appearance. Featuring a patented, clinically cultured probiotic strain, the anti-ageing formula has been shown in human clinical trials to improve skin firmness, elasticity, hydration, and gloss within 12 weeks. Ideal for those who believe great skin starts from within, it supports visible skin confidence as part of a holistic beauty routine.

Denmark Probiotics Story Diet (28 capsules)

For the one who seeks sustainable weight management solutions

Taking a gut-centred approach to weight management, this slimming probiotic supports metabolic balance, helping to regulate energy metabolism and promote thermogenesis for natural fat burning. Clinically proven improvements have been observed across key indicators, including body weight, body fat, body mass index, visceral fat, and waist circumference. Designed for long-term habits rather than quick fixes, it fits seamlessly into everyday routines for those looking to support their wellness goals in a steady, sustainable way.

Denmark Probiotics Story Denti (30 tablets)

For the one who seeks a healthier smile

This daily oral health probiotic is formulated to balance both oral and gut microbiota, supporting fresh breath and overall oral comfort. Powered by patented Lacticaseibacillus rhamnosus (LGG®) oral probiotics and collagen peptides, it has been clinically proven to reduce plaque biofilm formation by up to 88%, helping to lower the risk of tooth decay. Sugar-free and suitable for both adults and children, it is an easy addition to daily routines for extra care beyond brushing alone.

TruVitamin Premium (30 packs)

For the one who just wants a simple, no-fuss daily nutrient boost

Designed for everyday convenience, TruVitamin Premium is made with high-quality European ingredients sourced from Switzerland, France, Germany, and the UK. Each individually sealed packet locks in freshness and ensures optimal hygiene, making it easy to take anywhere, anytime. Supporting immune health and energy metabolism, it delivers essential nutrients in a travel-friendly format you can rely on. Trusted by millions in Korea with over 250 million packets sold, it is ideal for those who want dependable daily nutrition without overcomplicating their routine.

Denps is now available exclusively at Watsons Singapore. To celebrate the launch, customers can enjoy 15% off across the range, with an additional 5% discount for Watsons members – your gut will thank you!

Denmark Premium Standard (Denps) is a Danish wellness brand rooted in Copenhagen, inspired by Denmark’s trusted standards for quality, safety, and a well-balanced lifestyle. Built on the Danish philosophy of long-term wellbeing, Denps takes a science-led approach to health, prioritising consistency, transparency, and quality over short-term solutions or quick fixes.

The company specialises in high-quality dietary supplements and functional foods, with strong expertise in lactic acid bacteria. Every Denps formula begins with thoughtfully selected ingredients, emphasising exceptional quality, natural integrity, and proven effectiveness. Scientific efficacy is also combined with stringent quality control to ensure reliable support for everyday health.

To uphold these standards, Denps partners exclusively with trusted suppliers and food producers who share the same commitment to excellence, transparency, and responsible innovation. This approach ensures that every Denps product meets high expectations for safety, performance, and quality.

As Denps continues to grow, the brand remains committed to expanding its portfolio with purpose-driven wellness solutions that address evolving lifestyle needs, while staying true to Danish-inspired principles of balance, performance, and quality.

For more information, please visit https://denps.com.sg/.