Winona, China’s first clinically validated dermatological skincare brand, has officially arrived in Singapore, bringing solutions that care for, repair and protect delicate skin.

Founded in 2010, Winona has become one of China’s leading beauty brands, trusted by many for its evidence-based, dermatologist-recommended products that merge medical research with pure botanical ingredients. Its formulations relieve skin sensitivity while providing effective, gentle care that restores natural radiance.

For its Singapore debut, Winona introduces its flagship line, the Sensitiveness Relieving Moisturizing Tolerance-Extreme Range, specially designed to soothe, strengthen, and repair the skin barrier. Addressing redness, dullness, fatigue, and recurring flare-ups, the collection works on multiple levels, from surface to deep barrier restoration.

At the heart of this innovation lies the Himalayan Cherry PROMAX (Prinsepia Utilis Royle), a healing fruit naturally rich in 5 – 10% more unsaturated fatty acids than conventional varieties, carefully cultivated in the brand’s botanical extraction lab. Through a patented low-temperature cold extraction and six refining processes, Winona obtains pure and safe Prinsepia Utilis PROMAX Seed Oil, which has been clinically proven to boost skin barrier repair effectiveness by 5% – 20%.

The patented Prinsepia Utilis Extract works by targeting both the onset and transmission of sensitivity: it strengthens key barrier-related genes to prevent fragility and flare-ups, while also regulating Substance P, the “sensitivity amplifier,” to reduce visible redness, itching, and irritation. Enriched with other soothing botanicals, such as Portulaca Oleracea, Yunnan Rhizoma Paridis, and Yunnan Camellia, the formula delivers complete care: calming the skin instantly while building long-term resilience for healthier, stronger skin.

The hero of the collection, the Sensitiveness Relieving Moisturizing Tolerance-Extreme Cream, delivers fast, visible relief. Redness drops by 73% in just 15 minutes, while burning sensations ease by 76%. Himalayan Cherry PROMAX supercharges barrier proteins, reduces neurogenic inflammation (Substance P down 56%)2, and strengthens skin resilience at a cellular level. Microfluidic Penetration Technology locks in ingredient stability for continuous, potent repair.

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Sensitiveness Relieving Moisturizing Tolerance-Extreme Essence

Complementing this is the Sensitiveness Relieving Moisturizing Tolerance-Extreme Essence, an advanced, stable-care solution that targets the root causes of sensitivity. Powered by six patented technologies, it strengthens the skin barrier by 108%, enhances resilience by 16.36%, reduces stubborn redness by 49.6%, smooths texture by 31.18%, and improves translucency by 45.2%.

Enriched with Prinsepia Utilis Extract PRO MAX, Golden Peptide EQ-9, and natural brightening botanicals such as Purple Algae and Salvia Miltiorrhiza, the formula maximises efficacy, supporting collagen production and skin fortification from within. Its 24-hour continuous penetration8 delivers 150,000 cellular peptide sequences deep into the skin, ensuring sustained repair, strengthened resilience, and improved radiance.

Sensitiveness Relieving Moisturizing Tolerance-Extreme Cleanser

To maintain clean, healthy skin, the Sensitiveness Relieving Moisturizing Tolerance-Extreme Cleanser gently removes impurities and sunscreen while reinforcing barrier health. Clinically proven to increase barrier thickness by 25.19%, reduce sebum by 30.51%, and boost hydration by 26.84%, it refreshes skin without dryness or tightness. Its micro-fine cloud foam and zero-additive formula make it safe for even the most sensitive skin.

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Sensitiveness Relieving Moisturizing Tolerance-Extreme Lotion

The collection is rounded out by the lightweight yet deeply hydrating Sensitiveness Relieving Moisturizing Tolerance-Extreme Lotion, which provides instant soothing relief and locks in long-lasting hydration. Enriched with Portulaca Oleracea Essence11, Sodium Hyaluronate, and β-Glucan, the lotion reduces discomfort, dryness, and redness, while improving tolerance and comfort for sensitive skin.

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Next-Level Sun Protection, Lightweight and Gentle

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Aqua-Shield Sunblock Milk SPF50+++

Beyond the Sensitiveness Relieving Moisturizing Tolerance-Extreme range, Winona also introduces the Aqua-Shield Sunblock Milk SPF50+++, a next-generation sunscreen tailored for Singapore’s humid climate. Combining physical and chemical filters, it provides broad-spectrum protection that blocks 99% of UV rays, while advanced actives such as carosine and artemia extract repair photo-damage and prevent darkening.

Anti-inflammatory ingredients, such as bisabolol, ginger root extract, and dandelion root extract, soothe post-sun irritation and help defend against pollution-induced stress. Loved for its featherlight texture, 97% of users agreed it forms a quick, non-sticky film that leaves a smooth, natural finish14 without clogging pores. The portable, hangable bottle features a built-in steel ball, ensuring even dispensing, blending innovation, protection, and convenience.

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All Winona products are formulated to work together, providing comprehensive, gentle care that calms, fortifies, and protects sensitive skin from morning to night.

Winona is now exclusively available at Watsons, offering a limited-time introductory discount of 15% at selected stores and online.

Prices: Cream (50g), $59.90 | Essence (30ml), $75.90 | Cleanser (100g), $34.90 | Lotion (120ml), $40.90 | Aqua-Shield Sunblock Milk SPF50+++ (50g), $42.90.

Explore the full range and more at www.winonabeauty.com